Super Bowl advertising: field testing the importance of advertisement frequency,length and placement on recall

This study investigates the effects of length, frequency and pod placement on advertising recall in a non-laboratory setting. Subjects were surveyed the day after Super Bowl XXVIII to determine recall of advertisements shown during the game. The results indicate that length and frequency positively and significantly influence advertisement recall.     

Community views of ecotourism

Ecotourism can be an incentive for conservation, especially when it triggers positive economic change. Yet it introduces many changes to communities:positive and negative, social and economic. The full range of change is seldom evaluated in direct relation to conservation at the local level. In this study of three Amazon ecotourism projects, local leaders discussed changes from ecotourism in their communities. Economic benefits were mentioned, but so were new restrictions on time, decreased reciprocity, and social conflict. Other changes included heightened self-esteem and greater community organization. Such shifts should be considered in relation to conservation as they affect the stability of local institutions and the prospects for long-term collective action for resource management.     

Women, information technology and 'waves of optimism': Australian evidence on 'mixed-skill' jobs

Optimism about the increased engagement of women in information technology employment has been informed, in part, by essentialist ideas about the suitability for women of emerging jobs combining technical with interpersonal, artistic or other 'non-technical' skills. Drawing on evidence from Australia, we highlight limitations to this brand of optimism, questioning the potential for women in mixed-skill jobs in computing and multimedia organisations.     

FAIR TRADE IS COUNTERPRODUCTIVE – AND UNFAIR

Fair trade – paying a price premium for commodities based not on quality but on employment and other conditions – is counterproductive and unfair. It results in consumers getting a lower‐quality product. Much of the gain from the price premium goes to the fair‐trade bureaucracy rather than to the producer. Fair trade may even, if effective, destroy the banana industry. A better solution for consumers and third‐world producers is to abolish all remaining trade barriers.     

Measuring and Assessing Vertical Ties in the Agro-food System

This paper examines the extent to which the concept of vertical coordination in the agro-food sector lends itself to specification or measurement in a manner that is analytically useful. Based on a combination of theory and empirical evidence, it is suggested that vertical organization can be specified as a parameter, variable in degree of control by principal over agent. Such a specification has potential application in analytical models concerned with what gives rise to vertical ties and/or their economic consequences. Drawing principally on the concepts of transactions costs, factor price distortion, and vertical restraint, analytical attention is directed to the economic incentives for, and performance implications of the use of linkages other than spot market transactions for coordinating vertically interdependent stages in the food chain. Research challenges are identified.     

The dark side of financial innovation: A case study of the pricing of a retail financial product

The offering prices of 64 issues of a popular retail structured equity product were, on average, almost 8% greater than estimates of the products' fair market values obtained using option pricing methods. Under reasonable assumptions about the underlying stocks' expected returns, the mean expected return estimate on the structured products is slightly below zero. The products do not provide tax, liquidity, or other benefits, and it is difficult to rationalize their purchase by informed rational investors. Our findings are, however, consistent with the recent hypothesis that issuing firms might shroud some aspects of innovative securities or introduce complexity to exploit uninformed investors.