The iconicity of celebrity and the spiritual impulse

Celebrity has a powerful material presence in contemporary consumer culture but its surface aesthetic resonates with the promise of deeper meanings. This Marketplace Icon contribution speculates on the iconicity of celebrity from a spiritual perspective. The social value or authenticity of contemporary celebrity, and the social processes through which it emerges, are matters of debate amongst researchers and competing approaches include field theory, functionalism, and anthropologically inflected accounts of the latent need for ritual, myth and spiritual fulfillment evinced by celebrity “worship.” We focus on the latter area as a partial explanation of the phenomenon whereby so many consumers seem so enchanted by images of, and stories about, individuals with whom they, or we, often have little in common. We speculate that the powerful presence of celebrity in Western consumer culture to some extent reflects and exploits a latent need for myths of redemption through the iconic character of many, though by no means all, manifestations of celebrity consumption.     

Leisure in Living Local through Food and Farming

This article reflects on aligning leisure research with the local foods movement while placing the local foods movement into the larger framework of sustainability and the fields of leisure and recreation. The local foods movement has persisted during difficult economic times; growth in local foods venues and young people endeavoring to establish small-scale sustainable farms continues to flourish. Given the history of leisure research and its continued success alleviating participation barriers and constraints, the need for leisure researchers to focus on local food systems is imperative and timely. This essay highlights the notion of leisure in living through local foods and the serious leisure aspects of small-scale sustainable agriculture. This article also encourages leisure researchers to explore and assess the relationships between the local foods movement and small-scale farming as embedded in the larger framework of sustainability.     

Quantitative impact of correlation errors on basket options with time‐varying correlations

This study examines the quantitative impact of correlation errors on basket options with time‐varying correlations and the risk measures (conditional) value‐at‐risk (VaR) in the framework of Basel II. The results show that risk measure misestimation due to correlation errors are the largest and most asymmetric for the at‐the‐money and out‐of‐the‐money basket option. Delta hedging of the basket option reduces risk but increases size and asymmetry effects substantially. Finally, the square‐root‐of‐time rule for VaR does not adjust adequately to correlation errors and consistently underestimates risk measures, which could lead to the VaR exceedance clustering observed during the recent financial crisis. © 2011 Wiley Periodicals, Inc. Jrl Fut Mark     

Enhancing value for Chinese shoppers: The contribution of store and customer characteristics

This study tested the relationships between store and customer characteristics with perceived value and customer loyalty in retailing in China. Survey data were collected from shoppers in department stores (n=200) and supermarkets (n=200) in the tier 2 coastal city of Tianjin. Data for each type of store were analysed separately using structural models. In supermarkets, value was predicted by quality and price, but for department stores, only the customer orientation of the store was significant, suggesting that customers seek different shopping experiences in each context. In each case, value mediated the links to loyalty and, for supermarkets, choice of merchandise and consumer time pressure demonstrated direct links to loyalty. The paper discusses the implications of the findings, and concludes with possible future research.     

Superexponential long-term trends in information technology

Moore's Law has created a popular perception of exponential progress in information technology. But is the progress of IT really exponential? In this paper we examine long time series of data documenting progress in information technology gathered by [1]. We analyze six different historical trends of progress for several technologies grouped into the following three functional tasks: information storage, information transportation (bandwidth), and information transformation (speed of computation). Five of the six datasets extend back to the nineteenth century. We perform statistical analyses and show that in all six cases one can reject the exponential hypothesis at statistically significant levels. In contrast, one cannot reject the hypothesis of superexponential growth with decreasing doubling times. This raises questions about whether past trends in the improvement of information technology are sustainable.     

Shifting cultivation and forest pressure in Cameroon

Shifting cultivation is often blamed as a principal cause of deforestation in tropical Africa. It is claimed that the practice is unsustainable because shortened fallow lengths result in soils too degraded to support forest vegetation. The decline in fallow lengths is often attributed to increases in population density and greater market participation. The conventional wisdom makes several claims that are as yet unsubstantiated. This article investigates whether there is evidence to support two of these claims in southern Cameroon. First, using both cross‐sectional and panel data, I find that there is indeed a robust negative association between fallow lengths and population density in the study area and weaker evidence for a negative relationship between fallow lengths and market participation. Second, a stochastic frontier production function approach is used to investigate the marginal contribution of fallow to output. Results indicate that fallow lengths are not low enough to be affecting yields and therefore do not appear to be resulting in declines in soil fertility. Thus overall, while some of the assumptions of the conventional wisdom appear to be true, there is little evidence to support its dramatic conclusion that shifting cultivators are causing deforestation in the forested region of Cameroon.     

National response strategies and marketing innovations during the COVID-19 pandemic

During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless contribution with limited resources, and rough rationality with limited resources. We discuss the philosophies, characteristics, and performances of the three response strategies and when they should be adopted. We also examine what marketing innovation strategies enterprises should adopt to survive and grow their businesses in both the short and long term. This study provides important strategic implications for national policymakers and enterprises on the use of response strategies as well as marketing innovation tactics and strategies to be used both during and after the pandemic.     

Are we operating effectively? A lean analysis of operating theatre changeovers

Hospital operating theatres are a critical but costly resource in healthcare processes. Their efficiency and utilisation impact upon hospital finances, clinical effectiveness and patient outcomes. Operations management techniques have now been applied widely to optimise flow. An important challenge is to balance the needs of process flexibility, efficiency and work standardisation with clinical requirements. This paper applies operations management methods to analyse elective orthopaedic surgery at five international hospitals to describe the issues that affect operating theatre productivity. It utilises an innovative method of video analysis to observe patient changeovers over 29 days of surgery and data is analysed to understand the causes of variability and waste. The findings suggest that processes which are standardised via operations management methodologies can improve productivity in a process that exhibits wide variation in practice. There are apparent trade-offs associated with efficiency and clinical concerns such infection control, that lead to different standard process archetypes being utilised. Recommendations for standardising patient changeovers are provided.