How far does evolution take us? Comment on Elinor Ostrom’s: do institutions for collective action evolve?

Elinor Ostrom’s article in this issue suggests that institutions for collective action evolve, highlights parallels between biological and institutional evolution, and describes an hypothetical example of institutional evolution related to an irrigation system. The article is provocative but not definitive in that it does not demonstrate that evolution is more than a metaphor for institutional change and that institutions actually evolve. This commentary unpacks the concept of evolutionary change and evaluates how well various aspects of institutional change fit within this model of change. The analysis supports Ostrom’s contention that evolution is not just a metaphor for institutional change, but also suggests that not all institutional change can be classified as evolutionary. The commentary highlights the need for further conceptual and theoretical development to delineate various forms and processes of institutional change, distinguish between evolutionary and non-evolutionary change, and draw out the consequences of various forms of change.     

Supplier Partnerships and the Small, High-Growth Firm: Selecting for Success

Strategic partnerships are commonplace in today's global economy. Effective use of partnerships are viewed increasingly as an important issue facing small, growth-oriented firms. A key debate is how small firms should manage supplier partnerships. Contrasting the debate about the extent to which small firms are inertial versus adaptive, the impact of growth on value chain partnerships with suppliers was investigated. Data collected from 91 pharmaceutical-related firms is used to test the proposition that firm growth is related positively to maintaining or to expanding relationships with suppliers, not to terminating partnerships. The paper further posits that this relationship between firm growth and the amount purchased from a supplier is moderated by the perceived effectiveness of the value-chain partnerships such that when effectiveness is higher, the relationship between sales growth and the amount purchased from a value-chain partner is stronger. The propositions, which are tested with regression analysis, are supported partially.     

The sixteenth‐century price rise: new evidence from Scotland, 1500–85

This article contributes to the emerging belief among early modern economic historians that sixteenth‐century inflation was primarily caused by monetary factors. The Scottish case study reveals a strong relationship between coinage debasement and rising prices, a contention strengthened by the fact that the Scottish experience of inflation was high in European terms, and, in particular, stands at a considerable distance from the English pattern. This study includes the first scholarly examination of prices during the 1540s, and reveals that substantial inflation first emerged during this hitherto neglected decade. Prices plateaued during the 1550s, and rose consistently from 1560 to 1585. Meanwhile real wages declined during the 1540s and from 1560 onwards. This article is methodologically innovative in constructing two baskets of commodities, designed to represent the elite experience, alongside a more traditional basket based on a working household. These reveal the divergent experiences of the price rise within Scotland: rising prices hit the poor harder than the rich due to the high cost of domestic agricultural goods in the subsistence basket and the deflationary impact of wages and luxury goods upon the overall elite basket.     

Collaboration decisions on disruption recovery service in urban public tram systems

This research focuses on the decisions on recovery services to deal with short-term disruptions in public tram systems. The disruption recovery approach used in Munich, Germany - the best service acclaimed by the public, is adopted as the basis to examine whether to collaborate with a taxi company to provide the recovery service and how to price to compensate the service. The two involving parties’ decision functions with the taxi’s average arrival time as the leading decision variable are formulated and analyzed. Both theoretical and numerical sensitivity analyses are conducted to shed lights on the critical factors affecting the decisions.     

Older age underwriting: frisky vs frail

The speed of the aging process is variable. Some individuals remain exceptionally fit beyond age 90, while others become frail and fragile early. Survival is better predicted by biological age (state of health, status of reserves) rather than chronological age (age in years since date of birth). The frail group shows a higher mortality compared to the robust group. When assessing the elderly in underwriting, it is important to note the usual chronic diseases such as cardiovascular disease, COPD, cancer risk, and so on. But because of its strong impact on prognosis, it is also important to assess frailty. Key features of frailty are social isolation, dependency in managing life activities and self-care, cognitive decline, shrinking of bone and muscle mass, and slow weight loss.     

National response strategies and marketing innovations during the COVID-19 pandemic

During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless contribution with limited resources, and rough rationality with limited resources. We discuss the philosophies, characteristics, and performances of the three response strategies and when they should be adopted. We also examine what marketing innovation strategies enterprises should adopt to survive and grow their businesses in both the short and long term. This study provides important strategic implications for national policymakers and enterprises on the use of response strategies as well as marketing innovation tactics and strategies to be used both during and after the pandemic.     

Food retailers' perceptions of older consumers in Northern Ireland

Demographic changes' occurring in developed countries has meant that older consumers are becoming an increasingly important consumer segment that retailers need to pay particular attention to. It is essential that their specific needs within the food and other service sectors are met, as food plays an important role in their social well‐being. Very little research has focused upon the extent to which retailers meet their demands and particular needs. The aim of this study, as part of a wider study on older consumers, is to address this lack of information by examining the level of awareness held by food retail management as to the needs of older consumers (60+ years old) and the problems that they encounter while shopping. Qualitative data were collected using face‐to‐face interviews with retail managers (n = 5) from food retailers in Northern Ireland. These were analysed according to Gillham's content analysis guide. Food retailers stated they were aware of the issues older consumers face and recognize their importance as a growing consumer segment; however, there would appear to be relatively little actual consideration/evidence of them meeting their needs. All interviewees expressed an interest in improving the food shopping experiences of older consumers, and were keen to make an increased effort towards this segment of the population, but these were often not put into practice. In order to overcome the problems faced by older consumers and strengthen the food shopping experience for this age group, it is suggested that retail management make practical changes to improve in‐store facilities, increase affordability of food products and home delivery services, and enhance customer communication.