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231.
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233.
Jaishankar Ganesh V. Kumar Velavan Subramaniam 《Journal of the Academy of Marketing Science》1997,25(3):214-228
Literature reflects that a product/technological innovation introduced later in a country results in faster diffusion as the
consumers in the lag market have an opportunity to learn about the new product from the consumers in the lead market. A systematic
understanding of the learning that takes place between consumers in two countries—a pair of lead and lag countries—can provide
insights for a firm’s international market entry decisions. To provide a richer understanding of the underlying structure
and patterns that govern this process, propositions linking factors (country characteristics, product/innovation characteristics,
and time lag) to the learning process are drawn. Subsequently, these propositions are tested through an empirical investigation
of the diffusion patterns of four consumer innovations in multiple European countries. The findings help provide some preliminary
guidelines for manufacturers regarding selection of foreign markets and the timing and order-of-entry decisions.
He received his Ph.D. from the University of Houston in 1995. His research interests include global competition and marketing
strategy, brand equity and brand extensions, customer satisfaction and brand loyalty, and issues pertaining to product development
and introduction.
He has been recognized with numerous teaching and research excellence awards and has published numerous articles in many scholarly
journals in marketing and forecasting. He has coauthored the textbookMarketing Research and is currently working on a book titledInternational Marketing Research, which is based on his marketing research experience across the globe. He is on the editorial review board of many journals
and has lectured on marketing-related topics in various universities worldwide. His research interests include developing
forecasting models, international marketing strategy and research issues, models for sales promotions, and new methodologies
for product positioning and market segmentation.
His research interests focus on marketing strategy and international marketing. He has published articles and presented at
conferences on research in his area of interest. 相似文献
234.
Reza MD. Mohsin Subramaniam Thirunaukarasu Islam M. Rezaul 《Quality and Quantity》2022,56(4):2783-2802
Quality & Quantity - This paper is based on the first author’s PhD research data collection experiences conducted with his country people who work and live as migrant workers in the... 相似文献
235.
Nikunj Kumar Jain Kapil Kaushik Anita Sharma 《International Journal of Consumer Studies》2023,47(3):1095-1111
Proximity mobile payment (PMP) services facilitate mobile payments between payer and payee who are at same location thorough a proximity technology such as QR codes, Bluetooth, and near-field communication. It has potential to drastically change consumers' payment methods in developing countries where traditional finance infrastructure is lacking. However, there are various challenges to adopting PMP in such countries. This study aims to explore users' opinions on and motivations for using PMP by proposing an extended theory of planned behavior (TPB) model. It also seeks to resolve inconsistencies in PMP adoption studies regarding the role of user's trust in PMP services. A survey instrument was used to collect data from PMP users in a developing country. The data were analyzed using structural equation modeling. This study highlights trust as a mitigator of the negative effect induced by the perceived risk of using PMP services. It also validates that the TPB, coupled with other contextual factors, explains the adoption of PMP services in developing countries. 相似文献
236.
We investigate whether fairness concerns overrule strategic behaviour in legislative bargaining with entitlements. In a lab experiment, we vary bargaining power by using either majority rule or dictator rule to implement a division. We apply coarse measures in order to assess whether entitlements are respected. Our results show that with experience over one third of proposers make “extreme” offers, assigning at most 10% of the surplus to partners whose consent is not needed under the respective rule. Having observed extreme outcomes in the past increases the likelihood of own extreme proposals. Overall, we find significant limitations in the acknowledgment for others' entitlements, in particular for groups in which individual contributions differ. 相似文献