The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information

ABSTRACT

This study examined the relationship between German tourists’ trust perceptions and their intention to book a sustainable hotel, pioneering a new quantitative approach to sustainable tourism marketing. Data came from 300 respondents who participated in an online survey. Respondents were given a digital brochure to read containing information about a “fictitious” three-star beach hotel in Portugal, before completing a questionnaire that measured inter alia their intention to book this sustainable hotel. Both individual “general trust” (perception of others’ trustworthiness) and “specific trust” towards the fictitious hotel in the brochure were measured. The survey also evaluated respondents’ perceptions about the usefulness of the information in the brochure. Multiple regression analysis of the data indicated that general trust, trusting the hotel and perceived usefulness of the brochure were positively and significantly related to booking intentions. An interaction between general trust and perceived usefulness was also observed. This means that the higher the perception rate about the brochure's usefulness, the higher general trust was for booking intentions and vice versa. The practical implications of the results suggest that tourists could be motivated to book a hotel if its sustainability attributes and amenities were communicated in a trust inspiring way in marketing material.     

How should Engel's law be formulated?

Engel's law expresses a “negative stochastic association” of income and the proportion of income that is spent on food. However, there are many quite different notions of “negative stochastic association” and consequently there are different ways of defining Engel's law. We relate these different concepts to Engel's original statistical analysis and show that one must give credit to Engel for the first non-parametric statistical analysis of budget-data.     

Determinants of TFP growth: A close look at industries driving the EU–US TFP gap

This paper explores the determinants of the EU–US TFP growth gap using EU KLEMS. As found in previous analyses, TFP growth appears to be driven by catching-up phenomena associated with the gradual adoption of new technologies. TFP growth is also significantly driven by developments at the “technological frontier”, especially since the mid-1990s. Industries with higher R&D expenditures and higher adoption rates for ICT-intensive technologies appear to exhibit higher TFP growth rates, whilst human capital has mostly a significant effect across countries. Regarding determinants in industries relevant for the different TFP performance of the EU versus the US, ICT-producing industries appear to benefit from R&D in terms of stronger spillovers from TFP gains at the frontier, network utilities are strongly affected by product market regulations, whilst the retail and wholesale trade industry is significantly influenced by consumption dynamics which permit a better exploitation of scale economies.     

Asymmetric information without common priors: an indirect evolutionary analysis of quantity competition

The common prior assumption justifies private beliefs as posterior probabilities when updating a common prior based on individual information. We dispose of the common prior assumption for a homogeneous oligopoly market with uncertain costs and firms entertaining arbitrary priors about other firms’ cost-type. We show that true prior beliefs can not be evolutionarily stable when truly expected profit measures (reproductive) success.     

Predicting uncertainty: the impact of risk measurement on value of real estate portfolios

This paper presents a theoretical framework for an assessment and valuation of real estate assets and funds, based on modern stochastic discounted cash flow (DCF) models, which accurately captures the nature of related risks. We show that an accurate risk-adjusted valuation is particularly difficult for real estate investments, due to practical limits to diversification and difficulties in approximating total risk with systematic risk. We develop a risk assessment framework that includes idiosyncratic risk but focuses on insolvency risk related to a specific cash flow profile. We also present a methodology of rating this risk, using forecasts and simulations. We conclude that simulation techniques are a valuable tool in property risk assessment. Further, we show that cost of capital and value of assets depend on diversification of specific risks, investors can achieve in their portfolios.     

Encouraging behavioural change towards sustainable tourism: a German approach to free public transport for tourists

Constantly growing transport demand by tourists within holiday destinations and related increases in CO₂ emissions have helped foster a new trend amongst German destinations towards promoting a green transportation mode for vacationers. A key innovation is the “Gästeticket” or Guest Ticket concept, which offers tourists free public transport, on buses and trains, within defined destination areas throughout their stay. This paper describes the background to this concept, and the many different ways in which it has been created, designed, implemented and administered. A qualitative research methodology interviewed key public and private sector stakeholders, including local and regional politicians, accommodation providers, public transport providers and public transport authorities to identify favourable starting conditions, successful financial and institutional implementation strategies, and both supporters and opponents of guest tickets. Local politicians and many small accommodation providers opposed the concept, while regional and national politicians supported it, as did public transport providers and public transport authorities. The concept is compared to the more holistic Alpine Pearls concept founded in Austria, and the case made for better explanation of the Guest Ticket concept to its opponents, better marketing, further research and closer cooperation between transport providers and planners with tourism attractions and accommodation providers.     

Economy-wide implications of biofuel production in Zambia

ABSTRACT

Potential biofuel demand in South Africa is estimated to increase to 1550 million litres by 2025 due to mandatory blending rates. Land and water constraints, however, limit the ability for domestic production. Zambia, due to its abundance in land, suitable climate, supportive set of bioenergy incentives and close geographical location to South Africa, has the potential to meet this increase in demand. Using a dynamic recursive computable general equilibrium model, we estimate the macro- and socio-economic impacts of bioethanol production in Zambia from three potential crops: sugarcane, cassava and sweet sorghum. The results show that the development of a single product bioethanol industry has the potential to increase economic growth without negatively affecting overall food security. Further expansion of the industry to multiple products results in larger gains to growth and welfare.