Coca‐Cola's marketing challenges in Brazil: The tubaínas war

This case presents the challenges the Coca‐Cola Company faces in Brazil. Not only is Coke up against its nemesis, Pepsi, but it must also compete with hundreds of local brands, many of which do not pay taxes. These local brands are generically called tubaínas. The case provides background information on the history of Coke in Brazil, trends in the Brazilian soft drink market, and competition by Pepsi and the many local soft drink firms. In addition, Coke's strategies for competing are outlined. The main question raised by the case is what marketing strategies can Coke adopt to better compete in Brazil. © 2005 Wiley Periodicals, Inc.     

The internationalization journey of a high‐tech cluster

We examine the internationalization processes of a sample of photonics companies, using in‐depth interviews conducted with twenty‐two CEOs. The texts of these interviews were appraised by using content analysis, combined with a grounded theory approach. In this way, the internationalization theory was critiqued and some insights developed into the international strategy process. Some salient findings emerged, such as that cluster externalities had a positive impact on the internationalization of firms within the cluster, and the degree of strategic vulnerability that cluster firms faced from developing‐country competitors. These findings are discussed in relation to their research and managerial implications. © 2005 Wiley Periodicals, Inc.     

Domestic Regulation and the WTO: The Case of Water Services in Developing Countries

Trade liberalisation of environmental services, and water services in particular, under the current WTO General Agreement on Trade in Services (GATS), has been widely advocated as a means of increasing private sector participation in the water sector in developing countries. Recognising that effective regulation is needed to ensure that the potential gains from private sector involvement are fully realised, the paper considers the relationship between national regulatory autonomy and GATS liberalisation in water services. The empirical evidence on the impact of private sector involvement in the provision of water services in developing countries is reviewed, and a number of reasons why water privatisation has been problematic in lower‐income countries are identified, including transaction costs and regulatory weaknesses. The study concludes that developing countries with limited regulatory resources should adopt a cautious approach to services liberalisation, by sequencing market liberalisation measures to match the development of their regulatory institutional capacity.     

The Born-Global Phenomenon: A Comparative Case Study Research

This qualitative, case-based research investigates the most relevant traits shown by several new, export-involved born-global firms and their entrepreneurs-managers versus other more traditional and also recently-established exporting SMEs in a specific geographic region inside Spain. More concretely, we aim to shed light on the type of factors and specific conditions underlying the emergence and further expansion of born-global exporters, as compared to other counterparts, which do not share their rapid internationalising character from inception. From our cross-comparison of four firm cases investigated in this setting against a number of factors generally associated with the born-global or gradual internationalisation paths, our results indicate that both constitute two consistent and distinctive patterns of international development. Another relevant finding in this research is that born globals seem indeed to be more entrepreneurial regarding their export entry behaviour into foreign markets than gradual exporters. Relevant academic, managerial, and policy-making implications are also outlined from these results.     

An Empirical Investigation Into the Effect of Music Downloading on the Consumer Expenditure of Recorded Music: A Time Series Approach

The downloading of music from the internet has been proliferating over the past three years. The recording industry believes that this phenomenon is responsible for the decline in recorded music sales since the year 2000, and to a certain extent this is supported by consumer surveys and previous studies that have used panel or cross-sectional data. In this analysis, an econometric, time-series model of consumer spending on tapes, LPs, and CDs is estimated which takes into account factors that are posited as effecting the consumption of recorded music, but not used in previous studies. The most significant finding is that music downloading, subsequent to 2000, affects consumer spending on tapes, LPs, and CDs through the price elasticity of demand. Falling DVD prices have also served to reduce the demand of recorded music during this same period.     

DEFAULT RISK AND DIVERSIFICATION: THEORY AND EMPIRICAL IMPLICATIONS

Recent advances in the theory of credit risk allow the use of standard term structure machinery for default risk modeling and estimation. The empirical literature in this area often interprets the drift adjustments of the default intensity's diffusion state variables as the only default risk premium. We show that this interpretation implies a restriction on the form of possible default risk premia, which can be justified through exact and approximate notions of "diversifiable default risk." The equivalence between the empirical and martingale default intensities that follows from diversifiable default risk greatly facilitates the pricing and management of credit risk. We emphasize that this is not an equivalence in distribution, and illustrate its importance using credit spread dynamics estimated in Duffee (1999) . We also argue that the assumption of diversifiability is implicitly used in certain existing models of mortgage-backed securities.     

THE BLACK-SCHOLES EQUATION REVISITED: ASYMPTOTIC EXPANSIONS AND SINGULAR PERTURBATIONS

In this paper, novel singular perturbation techniques are applied to price European, American, and barrier options. Employment of these methods leads to a significant simplification of the problem in all cases, by reducing the number of parameters. For American options, the valuation problem is reduced to a procedure that may be performed on a rudimentary handheld calculator. The method also sheds light on the evolution of option prices for all of the cases considered, the results being particularly illuminating for American and barrier options.     

John Landers. The Field and the Forge: Population, Production, and Power in the Pre-industrial West. Oxford, U.K.: Oxford University Press, 2003. xiii + 440 pp. ISBN 0-19-924916-4, {pound}60.00 (cloth); 0-19-927957-8, {pound}22.50 (paper).

This book recalls literature that emanated from the Annalesschool of historians, for, like the annalistes, Landers is fascinatedby the longues durées of history. His subject is preindustrialEurope from roughly the second century (with occasional forays back to the Iron and Bronze Ages) to the nineteenthcentury . He takes his thesis from E. A. Wrigley: preindustrial Europe relied overwhelmingly on organicsources for food, heat, energy, crafts, manufactures, commerce,and the means     

Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships

For many years, researchers and practitioners have sought out meaningful indicators of sales performance. Yet, as the concept of performance has broadened, the understanding of what makes up a successful seller, has become far more complicated. The complexity of buyer–seller relationships has changed therefore as the definition of sales performance has expanded, cultivating a growing interest in ethical/unethical actions since they could potentially have impacts on sales performance. Given this environment, the purpose of this study is to explore the impact of moral judgment on sales performance and sellers engaging in a customer-oriented selling approach. Specifically, by utilizing a sample of 345 business-to-business salespeople, this study examines the relationships between moral judgment, customer-oriented selling, and outcome and behavior based performance. Results, managerial implications, and opportunities for future research are provided.     

Fünf Prozent sind (zu) viel

Griechenland ist gerettet — zumindest vorerst. Nach den Beschlüssen des Euro-Sondergipfels vom 21. Juli 2011 stehen dem Land zus?tzliche Finanzmittel von über 100 Mrd. Euro zur Verfügung, die es erlauben, die aktuellen L?cher bei der Refi nanzierung der Staatsschulden zu stopfen. Doch ist der Staatsbankrott damit wirklich verhindert? Die Autoren beantworten diese Frage mit nein. Dafür analysieren sie die Entwicklung der griechischen Staatsfi nanzen mit dem Konzept des fi skalischen Prim?rüberschusses.