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41.
A substantial body of literature has been built up in experience marketing. In spite of that there is no cohesive framework that has systematically examined antecedents, formation and implications of customer experience, or has classified different aspects of customer experiences. The purpose of this article is to derive an integrative review of published articles on consumer experience and its related topics. The study synthesizes the research on customer experience through two different but interrelated streams: (1) experience as a product attribute or a complete product and (2) consumer experience created due to customer interaction with the physical environment or people. This article develops a framework that corroborates literature related to (1) definitional aspects of customer experience, (2) formation of customer experience, (3) asserting consumer psychology in engaging in the creation of experience and its consumption and (4) the effects of customer experience. We first review available prior research and present the salient features of these articles and their findings. The research gaps are then identified and a set of propositions provided, followed by directions for future research. This article also identifies some methodological issues that are relevant in the context of individual level effect on customer experience.  相似文献   
42.
Firms often conduct both product and process R&D. Consumer preferences typically play a vital role in determining these R&D choices. The economics literature, however, has mostly ignored the interrelationship between the R&D choices of firms and consumer preferences. Istudy product and process R&D from the perspective of their relationship with consumer preferences. In doing so, I find a novel distinction between the two kinds of R&D. This distinction can explain several empirical observations regarding firms' choices of the two, and can also potentially enable us to better empirically identify the two.  相似文献   
43.
A formula is presented for an unbiased estimator for the variance of an unbiased estimator of a survey population total as well as for an unbiased estimator of its variance based on sampling in two-stages following Rao et al. J Roy Stat Soc B 24: 482–491 (1962) scheme in both stages when the originally selected units in both stages cannot be fully covered in the survey but are to be randomly sub-sampled. The development is helpful to tackle non-responses if assumed to have occurred at random in either or both the stages  相似文献   
44.
We develop a simultaneous equations estimation framework to understand the interactions among generic entry, prices, and market shares. We base our estimates on a panel data sample of 40 brand‐name drugs that first experienced generic competition during the period July 1992–January 1998. We find that generic share and price are simultaneously determined, while the number of generic entrants is a key determinant of generic market share and the generic‐to‐brand price ratio. In addition, we find generic competition to be particularly intense for blockbuster drugs, which experience significantly more generic entrants, price erosion, and generic penetration than other drugs.  相似文献   
45.
Auctions: Research Opportunities in Marketing   总被引:2,自引:1,他引:1  
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46.
Amitava Saha 《Metrika》2011,73(2):139-149
Eichhorn and Hayre (J Stat Plan Inference 7:307–316, 1983) introduced the scrambled response technique to gather information on sensitive quantitative variables. Singh and Joarder (Metron 15:151–157, 1997), Gupta et al. (J Stat Plan Inference 100:239–247, 2002) and Bar-Lev et al. (Metrika 60:255–260, 2004) permitted the respondents either to report their true values on the sensitive quantitative variable or the scrambled response and developed the optional randomized response (ORR) technique based on simple random sample with replacement (SRSWR). While developing the ORR procedure, these authors made the assumption that the probability of disclosing the true response or the randomized response (RR) is the same for all the individuals in a population. This is not a very realistic assumption as in practical survey situations the probability of reporting the true value or the RR generally varies from unit to unit. Moreover, if one generalizes the ORR method as developed by these authors relaxing the ‘constant probability’ assumption, the variance of an unbiased estimator for the population total or mean can not be estimated as this involves the unknown parameter, ‘the probability of revealing the true response’. Here we propose a modified ORR procedure for stratified unequal probability sampling after relaxing the assumption of ‘constant probability’ of providing the true response. It is also demonstrated with a numerical exercise that our procedure produces better estimator for a population total than that provided by the method suggested by the earlier authors.  相似文献   
47.
We study limit pricing in a model of entry with asymmetric information, where the incumbent firm's wage is endogenously determined through ‘efficient bargaining’ with its union. In the presence of entry threat, the incumbent firm‐union pair may face a conflict between rent sharing and transmitting its cost information. When the wage is not observable to outsiders and employment is the only signalling instrument, over‐employment features in all entry deterring contracts. When the wage is also observable, information transmission becomes easier. Most of the time, then, but not always, the efficient contract deters (induces) entry against the low (high) cost incumbent.  相似文献   
48.
We determine optimal privatization in a symmetric differentiated duopoly when the public firms do not bear the full cost of production and hence their objective functions differ from the government’s objective function. In the social optimum firms will generally have mixed ownership, and it will depend on the type of uncovered cost, the degree of substitutability of the two products and the output decision rule of the partially public firms. Different types of mixed duopoly emerge, ranging from both firms being partially privatized, to one being fully privatized. We also derive an optimal tax-subsidy scheme as a substitute for privatization.   相似文献   
49.
50.
Despite the positive effects of the adoption of International Financial Reporting Standards (IFRS) noted in the literature, standard setters have issued reports suggesting that the required disclosures in IFRS have become too burdensome and should be reduced. We examine this disclosure overload problem by testing whether the disclosure reduction recommendations of the Excess Baggage Report issued by professional accounting bodies from Scotland and New Zealand in 2011 are associated with companies’ disclosure incentives and are value relevant for a sample of 196 Australian listed companies. The Excess Baggage Report classifies current IFRS disclosure requirement items into three categories: Retain; Delete; and Disclose if Material. We find that Retain items are disclosed the most, followed by those classified as Disclose if Material, and then by Delete items. Only Retain items are significantly associated with companies’ disclosure incentives. We also find that these disclosure categories are value relevant, especially for below-median profitability firms. Our findings may provide input to the IASB’s ongoing Disclosure Initiatives project.  相似文献   
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