按市场经济规则组织指导旅游工作

根据社会主义市场经济的规律和要求,结合旅游业的实际,就组织指导旅游资源开发、旅游产品营销、旅游企业产权制度改革和管理、旅游企业经营人才的选拔培养等工作,提出了措施。     

顺酐国内外生产现状与发展趋势

世界顺酐工业正由苯法合成向正丁烷法合成转变，正丁烷法的生产能力已占顺酐总生产能力的80%，我国顺酐消费需求发展迅速，生产工艺仍以苯法为主，我国应立足于苯法生产，并做好向正丁烷法转变的技术准备，不断改进工艺淘汰小规模不经济顺酐装置，增强竞争能力。     

西海岸楼市的“三级跳”

在房地产界有句名言：＂轮子带动房子。＂这里的＂轮子＂指的就是交通,当一个地方的交通条件变得通畅无阻时,房价就会随之上涨。如果我们回顾一下西海岸房地产的发展状况,就会发现,随着胶州湾隧道开工、贯通和今年上半年的即将通车,西海岸楼市已经和即将完成＂三级跳＂。     

小商品市场发展的国际依托、学术论争与战略操作:浙江证据

浙江省义乌市国际贸易综合改革试点总体方案(以下简称义乌试点)已获国务院批复,义乌试点必须充分发挥义乌小商品批发市场在全球分工协作体系中的独特作用。在探索现代流通新方式方面,大胆探索,实现体制机制的创新与突破,为我国加快转变外贸发展方式,形成经济全球化条件下参与国际经济合作与竞争的新优势提供新动力。     

车辆购置税减税政策对天津市税收收入的影响及思考

2009年,国务院决定,减征部分乘用车车辆购置税。减税政策的出台,对于培育汽车消费市场,促进国内汽车产业的稳定较快发展具有重要意义。本文就减税政策对我市税收的影响进行了全面对比分析,并就完善车辆购置税政策和强化其征管提出了建议。     

Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity

Inspirational brand story is a widely used marketing strategy in brand building. However, few empirical studies have investigated the underlying mechanism and boundary conditions of a successful brand story strategy. The current study examined the influence of lead character's gender in inspirational brand story on consumer–brand identification based on the social identity theory, benevolent sexism, and gender schema theory. Results from two experiments demonstrated that the gender of inspirational brand stories has an impact on consumer brand identity through the mediation effect of sympathy. Compared with a male character, a female character elicits viewers' sympathy, which results in high brand identification. Such a gender effect is stronger when there is a high level of perceived gender role conformity. Theoretical and managerial implications are discussed.     

The effectiveness of information interventions to improve domestic food safety among rural consumers

Consumer education on food handling behavior is regarded as an effective method to improve domestic food safety and prevent foodborne illness, but is usually overlooked in rural areas. Using a presurvey and two rounds of postsurveys targeted at rural consumers from China included in a randomized controlled trial, this study investigated the effectiveness of two information interventions—a leaflet with tips for best practices and the leaflet plus consumer education sessions conveyed by phone—and compared them with a control group. Cloth use behavior was the target in the trial and five specific aspects were evaluated: (1) whether the cloth was made of old clothes, (2) whether the one used to clean kitchen tables was also used to wash dishes, (3) whether it was hung to dry, (4) how it was disinfected, and (5) how long the cloth was used before being discarded. Firstly, consumers' behavior was scored by summing the above-mentioned five behaviors. The results estimated using the difference-in-difference model showed that respondents in the leaflet-only group improved to a greater extent than those in the control group, but their difference in progress was not statistically significant until the second round of the postsurvey. Respondents in the leaflet-plus-phone group were quicker to adopt suggested practices and made discernible improvements compared with those in the leaflet-only group in the first round of the postsurvey, but the gap between these groups narrowed to statistically insignificant in the second round of the postsurvey. It was concluded that one consumer education session was effective and made a difference in the long term, whereas more education sessions produced normative behavior at faster rates, showing a significant improvement in the short term. Then, the study estimated the effectiveness of interventions on the five specific behaviors separately. The results were estimated using a probit difference-in-difference model and showed that the suggested behaviors with lower costs or a greater difference from past behaviors were more likely to be adopted by consumers. Consumer education facilitates proper food handling practices among rural households, which should be considered by policy makers.     

一锅东方魔汤的神奇故事--重庆武陵山珍公司董事长毕麦专访

这是一次餐饮史上的伟大创新:这是一群土家人的美食梦想; 这是一个预言与传统的深度撞击;这是重庆美食步入的一个全新世界; 一个普通的餐饮企业究竟有怎样的魔力能让社会各界频频光顾? 一只生长在深山老林的小小野菌究竟又有着怎样的独特魅力? 本期我们走近毕麦,走进武陵山珍,一同发掘这深埋在的武陵山区的旷世瑰宝……