Food shopping and town centre vitality: exploring the link

Retail decentralization is associated with town centre decline and a concern for revitalization. Using the case of Llanelli, South Wales, the effects of a new food superstore on shopping behaviours and opinions are explored. Surveys in 1997, 1999 and 2001 reveal a dramatic change in patterns of food shopping, but no real change for purchases of clothing or DIY goods. Disadvantaged consumers, the carless and the elderly, were already heavily reliant on town centre shops before the opening of the new superstore and changes in their shopping patterns were no different from other shoppers. The 'social' vitality of the town centre increased, as did shoppers' satisfaction with town centre shopping, but major spin-off shopping or 'economic' vitality has not yet occurred.     

Service worker role in encouraging customer organizational citizenship behaviors

Assessment of the role of the individual service worker in encouraging customer organizational citizenship behaviors (customer OCBs) is the primary focus of this paper. The researchers investigate this topic empirically across three service contexts. Customer OCBs are voluntary, outside of the customer's required role for service delivery, which provide help and assistance and are conducive to effective organizational functioning. In this paper, commitment to the service worker is the strongest predictor of customer OCBs. Further, personal loyalty to the service worker serves as a partial mediator of the effects of perceived benevolence of the service worker and commitment to the service worker on customer OCBs. Finally, theoretical, managerial and future research implications are included.     

A reappraisal of the forecasting performance of corn and soybean new crop futures

Forecasting performance of December corn and November soybean futures contracts during the previous spring was evaluated using the commonly specified price-level and percent-change models. These models invoke different assumptions regarding stationarity. Using Stein's analytical framework, results for the price-level model suggest avoidable social loss existed in the soybean market since 1973, because November futures provided biased forecasts. Regression R²s for both corn and soybeans declined substantially between 1952–1972 and 1973–1997, suggesting total social loss increased. By contrast, results from the percent-change model suggest only unavoidable social loss existed in the corn and soybean markets, because the futures provided unbiased forecasts. R² increased for corn but declined for soybeans, suggesting unavoidable social loss declined for corn, but increased for soybeans. The important, conflicting nature of the results from the two models underscores the importance of examining alternative model specifications when evaluating price forecasting performance. © 1999 John Wiley & Sons, Inc. Jrl Fut Mark 19: 604–618, 1999     

Marketing ethics and the techniques of neutralization

The need for conceptual work in marketing ethics is addressed by examining the five techniques of neutralization as a means for partially explaining unethical behaviors by marketing practitioners. These techniques are often used by individuals to lessen the possible impact of norm-violating behaviors upon their self-concept and their social relationships. Borrowed from the social disorganization and deviance literature, the five techniques of neutralization are: (1) denial of responsibility, (2) denial of injury, (3) denial of victim, (4) condemning the condemners and (5) appeal to higher loyalties. Examples of marketing professionals using each of the five techniques are given, and a conceptual model linking the techniques of neutralization with unethical behavior is presented. Finally, relevant research questions are offered for consideration.Scott J. Vitell is Assistant Professor of Marketing at The University of Mississippi. His most important publications include A General Theory of Marketing Ethics (1986) (with Shelby D. Hunt) and Marketing's Contribution to Economic Development: A Look at the Last 30 Years (1985) (with Van R. Wood). Stephen J. Grove is Assistant Professor of Marketing at Clemson University. His articles have appeared in the Journal of Health Care Marketing, the International Journal of Sport Psychology, the Journal of Sport Behavior, the Bulletin of the Association for Business Communication, Simulation and Games, and several national and regional conference proceedings.     

An Inventory Evaluation Approach for Common Use Stock Range Units in British Columbia

Beef ranchers in British Columbia rely upon Crown range for a large proportion of their summer and fall grazing needs. Any improvement in the management policies for this resource can enhance the economic viability of the beef sector. The objective of this study is to evaluate the stocking levels of stock ranges administered by range agrologists and to compare their assessment with that derived using a more formal planning procedure. The report details the stocking capacity for the Punchaw Stock Range in the Prince George range district. Capacities for other stock ranges are also estimated. When rotational uses are defined and examined, the optimal use pattern results in carrying capacities that are approximately double that of current or recommended stocking levels. Les producteurs de bovins de Colombie-Britannique dépendent des parcours de la Couronne pourune grande partie de leurs besoins en pâturages ?été et ?automne. Toute amélioration des politiques de gestion de cette ressource risque ?avoir un effet salutaire sur la viabilité économique du secteur des bovins. La présente étude avait pour objectif ?évaluer ?intensity de pâturage sur les parcours gérés par des agronomes et de comparer leur évaluation à celle obtenue au moyen ?une méthode de planification répondant à des critères plus officiels. Nous fournissons des données détaillées sur la capacité de charge correspondant du parcours Punchaw, dans le district Prince George. Nous procédons en outre à ?évaluation de la capacité de charge ?autres parcours. Lorsque ?exploitation en rotation est définie et examinée, le calcul de ?utilisation optimale donne une capacité de charge correspondant approximativement au double des valeurs actuelles ou recommandées.