The characteristics and survival of public interest groups

Conclusion There is no reason to assume that pressure groups will further the public interest, however defined. Generally, pressure groups are formed to benefit the members of the group. Those interest groups that form to exert political pressure will be characterized by the distribution of benefits within the group as well as by the net benefits of organizing. These same factors will discourage other groups from organizing. Because of the public good characteristic, pressure groups must avoid the free rider problem. Thus, interest groups tend to be short lived. In the short run, they can solve this problem by providing some divisible benefits, and small groups can use social pressure. In the long run, membership must depend on coercion or institutionalized advantage.     

Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?

This study builds upon previous research by assessing the magnitude and incidence of experimentally-determined deceptive advertising decisions in supermarket advertisements. In essence, it illustrates the logical second step in a viable approach to estimating the potential for deceptive advertising in other communities and for other types of products.     

Retailing evolution research: Introduction to the special section on retailing research

This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article.     

Cone,Fairfax M. The Blue Streak. Chicago: Crain Communication, 1976

Abstract

This survey, conducted among 17 of the 25 largest advertising agencies, highlights the reduction of entry-level employment opportunities, for college graduates, when 1974 is compared to 1973. The survey also gives indication of the relative popularity various schools enjoy as preparers of future advertising executives. The author closes with an appeal to the advertising industry concerning the need to increase the number of entry-level opportunities.     

Usefulness of the newly revised composite index of leading indicators as a quantitative predictor

This paper compares the performance of the current and earlier versions of the Commerce Department's Composite Index of Leading Indicators as predictors of quantitative (percentage) changes in real GNP. Almon-type distributed lag functions are estimated over a sample period covering the years 1948–1970. Tests of predictive accuracy focus on the post-sample period 1971–1975. The results, in terms of three commonly accepted measures of forecast accuracy (root mean square error, mean absolute error and Theil's U), indicate that the new index performs marginally better than the best of the older versions.     

Is There a Viable Market for Area-Based Crop Insurance?

The performance of area yield insurance and farm-level multiple peril crop insurance is analyzed for cotton and soybean production in Georgia and South Carolina. The analysis improves on many previous studies by utilizing actual farm-level yield data and by comparing the two types of insurance products not only for actuarially fair premium rates but also for actual unsubsidized and subsidized premium rates. Results suggest that, even in heterogeneous production regions, area yield insurance may be a viable alternative to farm-level insurance when premium rates for farm-level insurance contain large positive wedges.     

Design — the starting point for CIM

The author reviews the spectrum of computer-integrated manufacturing (CIM) aids now available to speed up the development, manufacture and marketing of new products. To help firms to decide which aid is best suited to their needs the author presents a 2-by-2 typology of business environments, the dimensions being uncertainty and complexity. For each cell he derives a factor critical to achievement of competitive advantage, to which is matched a suitable form of CIM.
The paper includes a survey of the characteristics and limitations of commercially available hardware and associated software, advice on the administration of the systems and the storage of information generated. The author concludes by defining the key to the successful use of CIM as ensuring its conscious integration into the business, which means having a clear understanding of what is involved in design and development, management awareness of and commitment to the potential usefulness of CIM, defining clear responsibilities for creating and owning data and planned introduction of a design and engineering information system.