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91.
This paper develops a model for situations in marketing and elsewhere in which an individual decision maker acquires multiattributed items that belong to several classes over time. The model captures the dynamic acquisition of heterogeneous items. Measurement and parameter estimation methods are described and illustrated with a small set of experiment data involving the acquisition of durable goods by households. Future research steps are also outlined. 相似文献
92.
93.
J. Barry Mason Morris L. Mayer Anthony Koh 《Journal of the Academy of Marketing Science》1985,13(3):161-182
Retailers are now implementing the types of formal marketing planning programs that have long characterized consumer goods
firms. The functional marketing plans that are developed tend to be a year or less in duration. The primary responsibility
for developing the plans resides with the general merchandise manager. The planning efforts of the retailing executive, in
spite of their short term nature, do reflect an awareness of the importance of understanding the strengths and weaknesses
of competitors and of the need to spell out issues involving profit planning, sales promotion planning, merchandise addition/deletion
decisions, and issues involving inventory/physical distribution. A variety of marketing plans are developed. Separate plans
are developed by merchandise lines in many organizations.
The authors wish to express their appreciation to The Conference Board for permission to use the questionnaire, with modifications,
underlying research for The Marketing Plan, Report No. 801, The Conference Board, 1981, as the basis for formulating the questionnaire
used in this research 相似文献
94.
Barry Craven 《Economic Affairs》1985,6(2):32-32
The growth in government spending and its resistance to reform can be explained through the activities of interest groups. Barry Craven (right), of the Newcastle-upon-Tyne Polytechnic, offers local experince to reinforce the argument of Rosalind Levaćić pp.4–8. 相似文献
95.
Jeremy Clark Bonggeun Kim Richie Poulton Barry Milne 《The Canadian journal of economics》2006,39(4):1151-1172
Abstract . Young people with little 'social or health capital' may be more likely to take up hazardous consumption and shun investments in human capital, raising their likelihood of a 'rags to rags' sequence. First, diminishing marginal utility could raise the marginal benefit of hazardous consumption and the cost of investment. But poor youths may also have lower expectations of future success, independent of the choices they make. Lower expectations of success could reduce the future cost of hazardous consumption and benefit of investment. We test the effect of expectations on decisions to smoke, drink hazardously, exercise, and complete high school, using a longitudinal study of youth in New Zealand. We find that 15-year-olds' expectations of success predict the subsequent onset of smoking, lack of exercise, and failure to complete high school, but not hazardous drinking. While some of the influence of expectations can be explained by low social and health capital, IQ, and other factors, expectations retain a direct effect on smoking and exercise once these other factors are controlled for. 相似文献
96.
97.
Tax expert Barry Bracewell-Milnes shows how income tax could be completely abolished by the year 2015 or sooner. 相似文献
98.
Exchange rate expectations and foreign direct investment flows 总被引:4,自引:0,他引:4
Exchange Rate Expectations and Foreign Direct Investment Flows. — Theories about exchange rate expectations are difficult
to check empirically. We study FDI data to find indirect evidence on the formation of exchange rate expectations by foreign
direct investors. Using panel data techniques on exchange rate movements and FDI flows from the United States to 20 OECD countries
we find that skewness of devaluations has a robust positive impact on FDI flows while average devaluation and its volatility
do not. We view this evidence as consistent with the hypothesis that relatively large exchange rate movements generate mean-reverting
long-run expectations. This finding is consistent with survey-based evidence on exchange rate expectations. 相似文献
99.
100.
We develop a model of monetary and fiscal policies appropriate for considering U.S.-European policy interactions in an era of near-balanced budgets and European monetary union. We study the determinants of policy trade-offs and incentives for central banks and governments across the Atlantic. Smaller, more open economies face more favorable trade-offs, since openness enhances policy effectiveness via the exchange-rate channel. Changes in Europe's monetary arrangements do not affect U.S. trade-offs, although they alter the trade-offs facing European policy-makers. Fiscal trade-offs depend crucially on the extent to which fiscal policy is distortionary. Changes in taxes and spending move both employment and inflation in the desired direction following a worldwide supply shock when spending is financed with distortionary taxes. 相似文献