Economic consequences of animal rights programs

Readily available data are used to provide relevant decision making information on the highly subjective issue of animal rights. Two examples of alleged crowding; cattle being finished in concrete lots, and broilers in confined operations were evaluated to determine the impact on producers and consumers from increasing space per animal. It is concluded that similar policy changes, such as doubling floor space, can lead to dramatic differences in economic impact depending on the industry affected. It is shown that economic analysis can provide valuable information in estimating the tradeoffs in moral issues. James R. Simpson is Professor and Livestock Marketing Economist at the Food and Resource Economics Department, University of Florida, Gainesville, U.S.A. He was formerly President and Senior Economist of InterAmerican Research Associates, and Cooperative Advisor of the Cooperative League of U.S.A. He was Scholar-in-Residence at the Rockefeller Foundation, Villa Serbelloni at Bellagio, Italy, 1979 and Visiting Research Professor at Kyoto University, Fall, 1982. His most important publications are: James R. Simpson and Don Farris, The World's Beef Business and Toward a Humanist Consensus on Ethics of International Development, in Morris Storer (ed.), Humanist Ethics. He is also author or co-author of over 100 articles in professional journals and chapters in books on livestock, international development and ethics. Bernard E. Rollin is Professor of Philosophy and Professor of Physiology and Biophysics at the Colorado State University. His book Animal Rights and Human Morality (Prometheus Books) was selected as Outstanding Academic Book, in Choice Magazine, 1981. Other important publications by him are: Natural and Conventional Meaning: An Examination of the Distinction (Mouton, 1976); Papers published in the Journal of the American Veterinary Medical Association; Poetics; Kant-Studien; and Perspectives in Biology and Medicine.     

Operating a manufacturing plant in Indonesia

Running foreign plants is becoming more common for U.S. companies, but many executives still have reservations about dealing with developing countries and diverse cultures. This case study shows that with proper planning and a genuine sense of commitment, the result can be mutually rewarding for the U.S. company and for the overseas operation.     

Stability induced by “no-quibbling”

We demonstrate the important consequence of one particular type of voter behavior: the “differentiation” (“no-quibbling”) constraint that alternatives too similar to the alternative which they might replace will not be considered. We find that imposition of a sufficient differentiation norm leads to stable outcomes of decision making in a spatial context. We also briefly consider the potential effects of other possible constraints on feasible choices, especially as these might synergistically interact with choices based on “no-quibbling.”     

CCT applied research and the limits of consumers’ heroicisation

Abstract

The sum total of the research produced by Consumer Culture Theory (CCT) researchers has enabled a spectacular improvement in our understanding of markets and consumption. Yet, this knowledge has struggled to penetrate the business world due to a dearth of practical proposals appealing to managers looking for action-guiding toolkits. Based on a relatively small corpus of CCT-related articles published in the main applied journals with academic values, the present article traces the contours of CCT managerial knowledge revolving around the concept of cultural branding and composed of four main approaches: relationship marketing, retromarketing, tribal marketing and collaborative marketing. The article also synthesises the contributions that CCT researchers propose for each of these approaches and discusses the limits of the heroicisation of the consumers. The conclusion looks at potential research paths for the dissemination of CCT applied kind of knowledge.     

Jost Krippendorf

The paper examines the extent to which tourism in the Great Barrier Reef and Wet Tropics World Heritage Areas can be said to be sustainable. To do this it provides a definition of sustainable tourism for protected areas, in terms of ecological economics criteria. Tourism, and its management, in the two World Heritage Areas is described, and the outcomes are assessed against the definition of sustainable tourism. The available data is not sufficient to permit a definitive overall assessment. However, a favourable interim verdict appears justified against environmental criteria in the case of the Great Barrier Reef. There is in both cases a dearth of suitable data for proper assessment against economic criteria. The criteria proposed and the assessment exercise reported provide a contribution to developing ways to evaluate sustainable tourism.     

Conference Reports

Governments at all levels have assumed greater responsibility for, and involvement in, tourism destination planning and development. In the post-Brundtland era local governments in particular have been under closer scrutiny for their role in driving the sustainable development agenda in tourism destination contexts. Yet, a notable research gap still exists despite the increased focus on local government, particularly in terms of empirical research investigating the roles and responsibilities of local government in addressing sustainable tourism development. Given this context, this paper explores the role of local government in facilitating, or indeed inhibiting, sustainable development objectives in a tourism destination context. To assess this issue, it uses in-depth interviews with local government representatives and key destination stakeholders from five local government areas in Queensland, Australia. It shows that local government had assumed responsibility for facilitating the sustainable tourism agenda, due to the absence of strong industry leadership and due to top-down directives from state and federal governments. However, power struggles, tokenistic public participation and the strong influence of the local government authority in local governance structures were found to be inhibitors to sustainable tourism development.     

Re-branding brand genericide

Genericide refers to situations where brands lose their legal protections due to the fact that their original name has become the generic term for a new category of products in the market that the brand first helped to create. Despite notorious instances of brands falling prey to this curse, marketing specialists—unlike lawyers—generally do not consider that the widespread use of a brand name represents any real danger and instead view it as a sign of brand strength. Herein, we take a new look at this debate, using a case study of Google to re-investigate the phenomenon of genericide. The article also offers managerial guidance on the most effective ways of developing genericization and avoiding genericide. It concludes by pointing out the need for brand managers to precisely differentiate between different types of brands and markets when deciding whether they should protect themselves from the risk of genericide or else encourage the genericization of their brand.