An International Carbon Tax to Combat Global Warming: An Economic and Political Analysis of the European Union Proposal

A bstract An international carbon tax has been the subject of considerable recent discussion as an economic incentive instrument to combat the perceived threat of global warming lesuking, primarily, from the use of the carbon emitting fossils–coal, oil, and natural gas–in the production of energy. During 1991, the European Union proposed the adoption of such a tax to be imposed by each member nation. The economic merits as well as the problems associated with the proposed European carbon tax are discussed along with the political prospects for its adoption. It is concluded that even though early adoption of the tax is unlikely, the economic merits of this tax instrument for the alleviation of global warming accompanied by changing political parameters may lead to its adoption in the long run.     

Re-branding brand genericide

Genericide refers to situations where brands lose their legal protections due to the fact that their original name has become the generic term for a new category of products in the market that the brand first helped to create. Despite notorious instances of brands falling prey to this curse, marketing specialists—unlike lawyers—generally do not consider that the widespread use of a brand name represents any real danger and instead view it as a sign of brand strength. Herein, we take a new look at this debate, using a case study of Google to re-investigate the phenomenon of genericide. The article also offers managerial guidance on the most effective ways of developing genericization and avoiding genericide. It concludes by pointing out the need for brand managers to precisely differentiate between different types of brands and markets when deciding whether they should protect themselves from the risk of genericide or else encourage the genericization of their brand.     

The effect of information on consumers' willingness to pay for natural and organic chicken

This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two‐thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non‐genetically modified (non‐GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets.     

Entrepreneurship and innovation in Ghana: enterprising Africa

This study adopts a multi-level theoretical framework to examine data from 496 entrepreneurs in Ghana. Seven types of innovation activity are analysed against three categories of variables: the characteristics of the entrepreneur, the internal competencies of the firm, and firm location. Across all respondents, the incidence of incremental innovation was far greater than novel innovation. The extent of innovation was related to the education level of the entrepreneur. Firm size and involvement in exporting were positively related to innovation, but firm growth is less systematically so. Innovation was greater in firms located in conurbations compared to firms located in large and small towns. We conclude with suggestions for policy to promote entrepreneurship and innovation in Ghana.      

Leaders’ Personal Wisdom and Leader–Member Exchange Quality: The Role of Individualized Consideration

Business scholars have recently proposed that the virtue of personal wisdom may predict leadership behaviors and the quality of leader–follower relationships. This study investigated relationships among leaders’ personal wisdom—defined as the integration of advanced cognitive, reflective, and affective personality characteristics (Ardelt, Hum Dev 47:257–285, 2004)—transformational leadership behaviors, and leader–member exchange (LMX) quality. It was hypothesized that leaders’ personal wisdom positively predicts LMX quality and that intellectual stimulation and individualized consideration, two dimensions of transformational leadership, mediate this relationship. Data came from 75 religious leaders and 1–3 employees of each leader (N = 158). Results showed that leaders’ personal wisdom had a positive indirect effect on follower ratings of LMX quality through individualized consideration, even after controlling for Big Five personality traits, emotional intelligence, and narcissism. In contrast, intellectual stimulation and the other two dimensions of transformational leadership (idealized influence and inspirational motivation) did not mediate the positive relationship between leaders’ personal wisdom and LMX quality. Implications for future research on personal wisdom and leadership are discussed, and some tentative suggestions for leadership development are outlined.     

CCT applied research and the limits of consumers’ heroicisation

Abstract

The sum total of the research produced by Consumer Culture Theory (CCT) researchers has enabled a spectacular improvement in our understanding of markets and consumption. Yet, this knowledge has struggled to penetrate the business world due to a dearth of practical proposals appealing to managers looking for action-guiding toolkits. Based on a relatively small corpus of CCT-related articles published in the main applied journals with academic values, the present article traces the contours of CCT managerial knowledge revolving around the concept of cultural branding and composed of four main approaches: relationship marketing, retromarketing, tribal marketing and collaborative marketing. The article also synthesises the contributions that CCT researchers propose for each of these approaches and discusses the limits of the heroicisation of the consumers. The conclusion looks at potential research paths for the dissemination of CCT applied kind of knowledge.     

The effect of environmental regulations on Swiss farm productivity

This paper analyzes the evolution of Swiss farm productivity during the implementation of environmental policy reforms, when subsidization of farms became dependent on compliance with environmental regulations. We employ a production model formulation with technology parameters defined as the functions of subsidies, as well as individual farm characteristics. Our estimates for two groups of farms - dairy and crop farms - show that payment of subsidies via compliance in environmental regulations induced major changes in the production technology and productivity of inputs, especially land, labor and fertilizer. The overall effect of the subsidies on the output has been found to be negative. Additionally, we find that farms do not use their resources optimally, indicating some deficiencies in structural adjustments, primarily in the land and labor markets.     

Economic growth in Europe

This article is an excerpt from the author’s report presented at the Second International Symposium on New Problems of Advanced Societies in which he also discussed possible interrelations between military and economic parameters as well as some of Europe’s domestic problems.