Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Asian brands have often struggled to develop quality images. The visual aspects of branding have received little attention on how they might be used to strengthen brand perceptions in Asia. Guidelines for designing visual brand stimuli are developed using evaluations of logos in China and Singapore. There is a significant relationship between design and the responses companies seek, including positive affect, perceptions of quality, recognition, consensus in meaning, and feng shui. How designs are perceived, and their effect on consumer responses, were similar between China and Singapore. Companies are encouraged to leverage design to strengthen their brands. In particular, they should select logo designs that are elaborate, natural, and harmonious as these created positive affect and quality perceptions, clear meaning, true recognition, and feng shui. Many of these relationships hold in the United Sates as well, implying that the visual aspects of brand strategies may accomplish companies' goals across international borders.     

Domestic and international research joint ventures: The effect of collusion

We analyze the effect of research joint ventures (RJVs) on consumer welfare in an international context when collusion can occur. Our results suggest that antitrust authorities should distinguish between domestic and international RJVs and be more benevolent with international RJVs.     

A Multisectoral Econometric Model with Markets for Commodities and Financial Assets

The paper illustrates a multisector econometric model for the Federal Republic of Germany. A new model concept has been realized in two respects. First the model combines a disaggregated real system with a disaggregated monetary system. Second, both systems are disaggregated functionally (commodities) and institutionally (industries). This demands a specific theoretical structure and an appropriate database.; First a synopsis of the theoretical structure of the model is given. Afterwards an ex post solution of the model is discussed, which shows that the system works. Finally a simulation examines which effects a fall of the dollar has on the structure and the level of production and employment in the Federal Republic of Germany.     

International competition between stock exchanges

Stock exchanges are increasingly competing with one another internationally as a result of the globalisation of securities markets. What effect is this trend having on the stock exchanges? What consequences does it have for economic policy?     

Die Liberalisierung des Wohlfahrtsstaates und ihre Herausforderungen für das Pflegemanagement der Zukunft

Heilberufe - Die Liberalisierung des Wohlfahrtsstaates, ausgelöst durch den zunehmend globali sierten Wettbewerb, wird in der Zukunft auch wesentliche Auswirkungen auf die Anforderungen an die...     

Schlechter Wein in alten Schläuchen—Eine Replik auf Helmedag

In der Januarausgabe des WIRTSCHAFTSDIENST ver?ffentlichten wir einen Aufsatz von Professor Fritz Helmedag über die „Abh?ngigkeit der Besch?ftigung von Steuern, Budgetdefiziten und L?hnen“. Hierzu eine Replik von Professor Bernd Lucke und eine Erwiderung von Professor Fritz Helmedag.