Expatriation: Traditional criticisms and international careers: Introducing the special issue

In this introduction to our special issue, we will first seek to discuss the extent to which recent expatriation research and literature is still subject to earlier criticisms. Second, we will discuss the future research needs concerning the theme of this special issue, international careers, briefly reviewing the dominating research theme within the international career context (i.e., the career impacts of international assignment) and suggesting some future research areas. After that, we will offer a particularly promising new avenue for future research: the new forms of international work. We will conclude by summarizing the articles for this special issue and illustrate how they fit within this new avenue. © 2010 Wiley Periodicals, Inc.     

Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

The present research, first, combines literatures on self‐theory, imaginative consumption, and opinion leadership. Second, the research, using self‐theory, explores individual difference variables predictive of imaginative consumption in two studies using different populations. The results reveal fashion product involvement, self‐esteem, fashion knowledge, idea shopping motivation, and probability of a mispurchase influence the degree to which an individual imaginatively consumes fashion products. Third, the research makes a contribution by explaining from where opinion leaders derive their abilities—imaginative consumption. In contributing to scholarly work, the research explains the role of imagination and opinion leadership in both theories of self‐verification and self‐enhancement. Managerial implications include identifying potential opportunities for marketing communications and retail management. The findings are promising and encourage further exploration of the phenomenon of imaginative consumption.     

Sustainability and forest transitions in the southern Yucatán: The land architecture approach

Consistent with the challenges of sustainability science, land architecture offers a comprehensive approach to land system dynamics useful for numerous types of assessments, ranging from the vulnerability of coupled human–environment systems to forest transitions. With antecedents in several research communities, land architecture addresses the tradeoffs within and between the human and environmental subsystems of land systems in terms of the kind, magnitude, and pattern of land uses and covers. This approach is especially cogent for changes in tropical forests, given the broad-ranging forces acting on them and the equally broad-ranging consequences of their loss. The rudiments of the land architecture approach are illustrated for changes in seasonal tropical forests in the southern Yucatán of Mexico, the pivot of which is the Calakmul biosphere reserve. Simplifying the dynamics involved, the region-wide land architecture is the collective design of stakeholders with different land-use goals that favor tradeoffs in subsystem outcomes serving better either the reserve and related programs or the smallholder farmers that populate the region. A major tradeoff involves forest cover per se, which holds implications for forest transition theory. Evidence for an incipient transition involves the scale of analysis taken. The dynamics involved hold too much uncertainty to forecast a permanent transition to more forest cover and imply that more complex but robust versions of the theory are required.     

Does delaying service-failure resolution ever make sense?

Conventional wisdom suggests that service providers should respond to their failures as quickly as possible. Some research, however, points out that delaying resolutions may produce highly desirable results. The study here investigates these competing views by examining under which conditions an immediate or a delaying resolution produces more positive consumer responses in term of re-patronage and negative word-of-mouth intentions. Based on the concept of service separation, this research identifies an interaction effect between service separation (separated service, non-separated service) and response timing (immediate response, delaying response) on consumers' post-consumption intention. This research also finds that the relationship between service separation-response timing interaction and consumer response is mediated by consumers' negative emotions. This study contributes to refining our understanding of consumer psychology in service recovery. Practically, the studies also enable service providers to better allocate their resources to recover different types of services' failure.     

Expectations of Working Relationships in International Buyer–Seller Relationships: Development of a Relationship Continuum Scale

This study is an attempt to develop a scale to measure expectations of buyer–seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. The scale development drew from previous research in guanxi relationships, purchasing, and selling strategies. While the results did not support a reliable unidimensional scale that could distinguish between transactional and collaborative working relationships, the methodology did create a framework for further scale development.     

Population suburbanization in Barcelona, 1991–2005: Is its spatial structure changing?

The aim of this article is to determine whether population suburbanization is occurring in Barcelona and, if so, how it is organized spatially. This issue is addressed through an analysis of the spatial structure of the population of the Barcelona Metropolitan Region and its evolution between 1991 and 2005. The ultimate aim is to determine whether there is a process of population suburbanization during these 15 years and, if this is the case, whether it arises according to a dispersed or a polycentric model. The results are consistent with a polycentric model for 1991 and 2005. However, this spatial structure is changing because of the process of suburbanization, which is affecting both the central business district and subcenters. During this same period, it is found that the role played by transport infrastructure in determining the spatial structure is becoming stronger. Without considering this latter result, it would appear that the dispersed model would best describe the next spatial stage. On the other hand, if the role played by transport infrastructure is taken into consideration, the next spatial stage would be an accessibility model in which population concentrates along freeways and highways.     

National Identity and the Challenge of Health Reform in Canada

Health reform remains the most contentious policy issue in Canada. Medicare is subject to the same political forces that demand state retrenchment in other areas, but it has escaped wholesale reorganization because of the commitment of Canadians to the principles of medicare, because the provinces and the federal government remain locked in a battle about provincial autonomy, and because the existing system serves the interests of various professional groups including organized medicine. Nevertheless, reform and, especially, expansion of coverage is essential if the existing system is to be sustained. The most encouraging aspect of current debate is the recognition that we can look beyond the U.S. for reforms more consistent with the underlying values of Canadians than is the U.S. system.     

Britt,Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Lexington,Mass.: Lexington Books, 1978

Abstract

Conventionally, an advertiser's spending on the creative component of an advertising campaign is small in relation to the media budget and is channeled exclusively to a single advertising agency. Gross challenged those conventions more than 20 years ago, using a mathematical model of advertising effectiveness. His model suggested spending more on the creative component and doing so in a competition among several independent sources. The model assumed a normal distribution of effectiveness of advertisements. Data on response to consumer product ads show that the distribution of effectiveness is not normal, but quite skewed. Using Monté Carlo simulations and Gross's framework, the authors find that the skewness strengthens the case for competition. Shifting a sizable percentage of a campaign budget away from media spending and into competitive generation of creative renderings apparently can be very profitable.