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131.
Scott L. Newbert Bruce A. Kirchhoff Steven T. Walsh 《Journal of Small Business Management》2007,45(4):438-466
The degree to which a firm's performance is dependent on its resources and strategies is widely debated in the literature. We examine this issue by analyzing historical data on the entire population of new independent firms started worldwide in the semiconductor silicon industry for the first 50 years of its existence. We measure resources (managerial capabilities and technological competencies) and strategies (emphasis on demand pull or technology push) at the time of founding and test their relationship with each other as well as with multiple measures of performance (lifespan and best year's sales). We find that firms founded on managerial capabilities emphasize demand-pull strategies at founding, whereas firms founded upon technological competencies emphasize technology-push strategies at founding. We also find that firms emphasizing technology-push strategies perform better than firms emphasizing demand-pull strategies. Lastly, we find that though managerial capabilities are related to a firm's best year's sales, this relationship is mediated by the firm's founding strategy. 相似文献
132.
ABSTRACT The primary focus of this introductory article is to provide a synoptic peek into the challenges and opportunities facing the countries of Africa in today's global economy and in their attempts to develop their national economies to achieve what is commonly termed the Millennium Development Goals. While foreign direct investment (FDI) is seen as a way to attain these goals, FDI flows to African countries remain extremely low. If Africa is to attract diversified FDI inflows, not just those focused on extractive/natural resources, African countries need to develop a system of management that is effective and efficient, internationally oriented and nationally focused, culturally inclusive and institutionally supportive and reliable, and one that promotes business growth and economic development with a sense of social responsibility. 相似文献
133.
Professor R. Bruce Hutton 《广告杂志》2013,42(2):27-39
Abstract Motivating consumers to conserve energy has proven to be a difficult task in the United States. One tactic that has been used on a limited basis by the Department of Energy is paid advertising. This paper examines the role of conservation within the country's broader energy problems, delineates several consumer issues that affect the success of government conservation programs, discusses the controversy surrounding the use of paid advertising to promote consumer conservation efforts, and describes those DOE programs that have used paid advertising as an integral component of conservation program strategy. 相似文献
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135.
Children's television advertising is rapidly becoming a major concern to government agencies, citizens' groups and researchers in many areas of the social sciences. To this point there has been little integration of research efforts. This article presents a model of the processing of television advertising by children in order to organize and integrate previous research results and to act as the basis for suggesting future directions for research. The authors indicate that more involvement by advertisers is needed. 相似文献
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137.
Suzanne Heller Clain Matthew J Liberatore Bruce Pollack-Johnson 《Business Economics》2016,51(1):27-35
Changes in the volume and velocity of data have led many organizations to consider assessing and improving analytics capabilities. The purpose of this research is to describe a methodology developed to assess organizations’ analytics capabilities and explore the empirical value of data collected using this methodology. The measurement for analytics capabilities was developed by IBM during 2009–11 marketing efforts. To assess the data’s empirical value, we investigate whether measurements of analytics capabilities are internally consistent, associated with decisions to invest in analytics software and hardware, and able to explain firm profitability. In analyzing consistency, we find a natural sequence in the development of analytics capabilities. Exploring decisions to invest in analytics, we discover that firms with higher levels of capabilities are more likely to invest, as are firms that are larger and located in more profitable industries. However, we find no relationship between analytics capabilities and firm profitability. 相似文献
138.
Materialism has been at the centre of the consumer behaviour literature for decades. Despite a huge number of studies that have shed light on its antecedents and consequences, it is still not clear how a materialistic orientation evolves and becomes prevalent in line with socioeconomic transitions in a country. The current research aims to analyze possible reasons why different generations of consumers in China have become more or less materialistic. Data were collected from 613 consumers in two cities, representing three focal generational cohorts, labelled, in chronological order, the Cultural Revolution Generation, the Economic Reform Generation and the Social Change Generation. Traditional Chinese cultural values are shown to still play a significant role in the formation of materialism in China, serving to curtail the prevalence of materialism. At the same time, secular values serve as a driving force for a materialistic orientation. 相似文献
139.
Recent studies have used import data to assess the impact of foreign varieties on domestic prices and welfare. We employ a market-based data set on the U.S. automobile market that allows us to define goods varieties at a more precise level, as well as discern location of production and ownership of varieties. Our estimates of price and welfare changes from new varieties in the U.S. automobile sector are twice as large as standard estimates when using our detailed market-based data. We also show that new varieties introduced by foreign-owned affiliates provided an additional 70% welfare gain during our sample. 相似文献
140.