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11.
The long-term sustainability of wildlife tourism depends on integrating visitor demands with resource management, requiring an understanding of tourist motivation. Managing the conflict between access to the animals and welfare, however, may diminish the experience for tourists. This paper identifies trade-offs tourists are willing to make between access and animal welfare, associated with feeding habituated bottlenose dolphins (Tursiops sp.) in Monkey Mia, Western Australia. Using a choice modelling technique, we were able to determine monetary values of visitor experiences. Compared to the current guaranteed interaction with dolphins (and a daily resort entrance fee), respondents were willing to pay significantly higher hypothetical entrance fees to avoid a decrease in proximity to, or probability of, the dolphin interaction. However, negative impacts on dolphin welfare had a negative impact on visitor utility. Over 80% of visitors (n = 244) accepted management regulations resulting in decreased time with and proximity to dolphins, if those addressed welfare concerns and were communicated clearly. Thus, while visitors placed the greatest value on the proximity and predictability, they were willing to trade off these aspects if they improved dolphin welfare. We provide management suggestions based on these results. 相似文献
12.
Francis Farrelly Author Vitae Pascale Quester Author Vitae Rick Burton Author Vitae 《Industrial Marketing Management》2006,35(8):1016-1026
The sponsorship relationship has evolved considerably over the past few years. As a result, the value delivered to both sponsors and the sports entities with which they form relationships needed to be redefined. While some of these partners have made the necessary leap forward, some sponsors have also been confronted with resistance on the part of sport entities to adapt to evolving perceptions of value. Based on a qualitative study aimed at canvassing the views of some of the most prominent experts in the field and spanning 4 years and four continents, we document this evolution of sponsorship value and identify those key competencies that differentiate successful sponsors from less successful ones. Our research provides insights for other inter-firm relationships, particularly those in the service sector. 相似文献
13.
Competition Law,Regulation and SMEs in the Asia‐Pacific: Understanding the Small Business Perspective edited by Michael T. Schaper and Cassey Lee (eds) Institute of Southeast Asian Studies,Singapore, 2016 Pp. 395 + xx. ISBN 978 981 4695 80 0 下载免费PDF全文
Burton Ong 《Asian-Pacific economic literature》2017,31(2):169-171
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William B. Locander Richard W. Scamell Richard M. Sparkman John P. Burton 《Journal of Business Research》1978,6(4):273-293
An integral part of planning advertising campaigns involves the selection of those media vehicles that maximize the effectiveness of the advertising effort. This article describes a media allocation model designed to provide the media planner, responsible for a particular advertising campaign, with relevant information for use in selecting the most appropriate media vehicles and in determining the number of insertions in each vehicle. It is based on the derivation of nonlinear benefit curves for candidate media vehicles that can be derived from commercially available response data and from subjective estimates gathered from media planning experts. When tested in an actual advertising campaign, the results serve to provide relevant information that can make the media allocation decision a more objective one. 相似文献
17.
Decision makers often use information about public preferences to guide public policy. Several disciplines gather information on preferences through surveys by asking respondents to make hypothetical choices over potential policies. However the context of the choice question differs between approaches, with some failing to make the full consequences of the respondent’s choice explicit in the question. In this study we investigate whether question context matters, by exploring whether economic and psychology approaches yield a similar understanding of community preferences towards a large-scale recycled wastewater scheme. We find that stated preferences differ depending on whether the preference question is contextualised using economic incentives. The findings provide insight into the implications of inappropriately contextualised preference questions, methodological considerations in attitude identification and estimation, and the diversity of values and public attitudes towards recycled wastewater. 相似文献
18.
Burton G. Malkiel 《European Financial Management》2003,9(1):1-10
This paper presents the case for and the evidence in favour of passive investment strategies and examines the major criticisms of the technique. I conclude that the evidence strongly supports passive investment management in all markets—small–capitalisation stocks as well as large–capitalisation equities, US markets as well as international markets, and bonds as well as stocks. Recent attacks on the efficient market hypothesis do not weaken the case for indexing. 相似文献
19.
Risk, uncertainty, and learning in adoption of a crop innovation 总被引:1,自引:0,他引:1
Risk and uncertainty have often been suggested as causes of poor adoption of rural innovations, but empirical evidence has been scarce. This study focuses on a new crop‐type, chickpeas, in Western Australia to gather such evidence. The empirical models developed are based on a theoretical framework that conceptualizes adoption as a dynamic decision process involving information acquisition and learning‐by‐doing by growers who vary in their managerial abilities, risk preferences, and their perceptions of the profitability and riskiness of the innovation. Learning encompasses improvements in skill as well as reductions in uncertainty. An annual face‐to‐face survey of over 100 farmers was conducted over 3 years, eliciting the farmers' risk attitudes and their subjective distributions of yields and prices. Two limited dependent variable models, Tobit and Probit, are used to estimate the empirical model. There is a high degree of goodness‐of‐fit for both models. The study provides strong empirical support for the primarily economic character of the adoption decision, and highlight the importance of economic risk in the process. The two risk‐related factors with greatest impact on the adoption decision were risk aversion and relative riskiness of the innovation. Risk aversion tended to reduce adoption, and to do so to a greater extent as relative riskiness and scale increased. Results also reveal the key role that trialing of the innovation plays in adoption. 相似文献
20.
We investigate how the distribution of the penalties incurred by auditors for failing to detect fraud influences their effort
to detect fraud and auditees’ commission of fraud. We compare a probabilistic, skewed audit penalty to a penalty that automatically
imposes the expected penalty of the probabilistic distribution (hereafter, a deterministic penalty). Our experiments show
that a deterministic penalty with the same expected value of a probabilistic, skewed penalty increases audit effort to detect
fraud and decreases fraudulent reporting by auditees and that these benefits hold in a game involving both auditee and auditor
players. 相似文献