Beyond the water cooler: using socialization to understand use and impact of networking services on collaboration in a business incubator

Scholars and policymakers claim that Business Incubators (BIs) add value by facilitating internal cooperation between tenant firms. Taking a tenant perspective, this research investigates the impact of a tenant's length of BI tenure on the use of formal internal networking services the BI management provides, and then on the tenant's level of intra-BI cooperation. The premise is that BI tenants use and benefit more from formal internal networking services when their socialization through participation in BI informal networking activities is low. When socialization is high they will enjoy a stronger direct effect of tenant tenure on cooperation with other tenants. Findings from data collected from a Dutch BI confirm the premise of our moderated-mediation model. Results also show that both mechanisms complement each other and that each contributes significantly to tenants' sales growth. It lends support to the effectiveness of BI formal internal networking services, but also stresses the importance of socialization through informal networking activities.     

Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics

A sample of adult men and women was exposed to both comparison and individual brand advertisements under controlled conditions. Recall measurements were made for the brands being advertised on an immediate basis and twenty-four hours after exposure to the advertisements. Since different product classifications were promoted in the study, several implications are possible concerning the recall effectiveness of each type of advertisement and product brand.     

Trade liberalization,labor reforms and formal–informal employment dynamics

This paper studies gross worker flows to explain the rise in informality in Brazilian metropolitan labor markets from 1983 to 2002. In particular, we examine the impact of trade and constitutional reforms (that include increased firing costs, tighter restrictions on overtime work, and fewer restrictions on union activity) occurring during the period. We find aggregate sectoral movements to be driven largely by changes in the hiring rates which, in turn are driven largely by the constitutional reforms. Trade liberalization accounts for roughly 1–2.5% of the increase in informality, while the constitutional reforms account for 30–40%.     

International assignments: is there a role for gender and race in decisions?

The authors argue that international managers and researchers need to avoid an ostrich-like attitude of ‘gender and race blindness’ when dealing with diversity in the workforce. This issue is addressed specifically in the case of international assignments. The paper draws on previous studies investigating gender, race and international assignment, and considers a sample of regulations pertaining to gender and race in the context of international assignment decisions. The authors present the results of a preliminary study focusing specifically on the interplay of these variables. Based on the issues discussed, the authors examine selection, preparation and support activities as important avenues for meaningfully incorporating gender and race into the international assignment process.