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991.
Ko de Ruyter Ad de Jong Martin Wetzels 《Journal of the Academy of Marketing Science》2009,37(4):470-487
The authors examine antecedents and consequences of environmental stewardship in frontline business-to-business teams. On
the basis of data from members of 34 teams organized into regional networks, they demonstrate the differential impact of team
environmental stewardship on customer satisfaction ratings and sales. Furthermore, the results reveal lagged individual-level
effects of autonomy and supervisory support on environmental stewardship, as well as lagged group-level effects of past performance.
Finally, dispersion models of team stewardship differentially moderate antecedent–stewardship relationships. Whereas within-team
consensus strengthens the impact of past satisfaction ratings on subsequent stewardship, between-team consensus weakens the
negative impact of past sales. 相似文献
992.
Randle D. Raggio Judith Anne Garretson Folse 《Journal of the Academy of Marketing Science》2009,37(4):455-469
After studying the effects of Louisiana’s post-hurricane “thank you” campaigns, the researchers find expressions of gratitude
significantly improve perceptions of Louisiana in the midst of its recovery. Through a national survey conducted November
2006, they find that those who saw or heard a thank you advertisement have more positive attitudes toward the state and its
people, a greater willingness to pay a premium for its products, services and travel to the state, and spread positive word-of-mouth,
thus justifying the use of public funds to support the campaign. The authors investigate the role of participation on the
effectiveness of expressions of gratitude and identify the mediating role of affective commitment in driving the positive results attributed to expressions of gratitude. 相似文献
993.
Marketing IS management: The wisdom of Peter Drucker 总被引:1,自引:0,他引:1
994.
Jeffrey P. Wallman 《Journal of the Academy of Marketing Science》2009,37(1):61-72
This paper uses an institutional perspective to analyze Peter Drucker's contributions to management, marketing and marketing
strategy. Drucker recognizes the importance of institutions in society. Further, his work reflects a variety of institutional
views from sociology, economics and marketing. Drucker uses a form of comparative institutional analysis for evaluating both
management and strategy issues. At the heart of each institutional comparison is the customer and the value created for the
customer by the organization. Institutional comparisons help managers understand how the organization can create customers
by adjusting its customer value proposition. Drucker influences marketers by focusing on how the organization's values are
used to develop the organization's customer value proposition. Further, it is shown that the organization's values and its
customer value propositions are manifested in its transaction rules, termed marketing institutions. Based on Drucker's work,
a framework for comparing marketing institutions is introduced: the value leadership framework.
相似文献
Jeffrey P. WallmanEmail: |
995.
Ines Engelmann M.A. 《Publizistik》2009,54(1):82-102
While framing theory is concerned with the way media content is presented, news bias theory concentrates on the evaluative aspect. The study integrates both approaches of news structuring. A detailed argument analysis of two German quality newspapers, Die Welt and Frankfurter Rundschau, representative for two opposite editorial viewpoints, was conducted to test the assumptions of both theories. The examination of news coverage related to the accession of Poland, Czech Republic, Bulgaria and Romania to the EU contradicts previous results of framing and news bias research. Apart from finding a pronounced focus on economical topics in both newspapers, they clearly differ in their frames of reference and political positions on the issues, staying in line with their editorial orientation. A comparison of the different accession times reveals a change in the frames of reference and the advocates of these frames. 相似文献
996.
Statistical Thinking in Empirical Enquiry 总被引:4,自引:0,他引:4
This paper discusses the thought processes involved in statistical problem solving in the broad sense from problem formulation to conclusions. It draws on the literature and in-depth interviews with statistics students and practising statisticians aimed at uncovering their statistical reasoning processes. From these interviews, a four-dimensional framework has been identified for statistical thinking in empirical enquiry. It includes an investigative cycle, an interrogative cycle, types of thinking and dispositions. We have begun to characterise these processes through models that can be used as a basis for thinking tools or frameworks for the enhancement of problem-solving. Tools of this form would complement the mathematical models used in analysis and address areas of the process of statistical investigation that the mathematical models do not, particularly areas requiring the synthesis of problem-contextual and statistical understanding. The central element of published definitions of statistical thinking is "variation". We further discuss the role of variation in the statistical conception of real-world problems, including the search for causes. 相似文献
997.
Inclusive innovation, which we define as innovation that benefits the disenfranchised, is a process as well as a performance outcome. Consideration of inclusive innovation points to inequalities that may arise in the development and commercialization of innovations, and also acknowledges the inequalities that may occur as a result of value creation and capture. We outline opportunities for the development of theory and empirical research around this construct in the fields of entrepreneurship, strategy, and marketing. We aim for a synthesis in views of inclusive innovation and call for future research that deals directly with value creation and the distributional consequences of innovation. 相似文献
998.
This paper examines the international trade of a variety of genetically modified (GM) food products over a 27-year period (1984–2011) with data from the United Nations using the tools of social network analysis. The results indicate that each of the different crops have a distinctive pattern of trade that has changed over time due to a number of different factors. Also, trade in agricultural commodities became more diversified over time, dominated less by the United States and other nations central in the trade networks and trade in the individual GM crops was stable over time. Countries maintained their trading partners for specific crops, despite the adoption of the genetically modified varieties. The economic implications of these results are discussed for specific countries. 相似文献
999.
Market Incentives for Safe Foods: An Examination of Shareholder Losses from Meat and Poultry Recalls 总被引:3,自引:0,他引:3
Michael R. Thomsen & Andrew M. McKenzie 《American journal of agricultural economics》2001,83(3):526-537
Meat and poultry recalls, while voluntary, are carried out under governmental oversight. If firms have financial incentives to avoid being implicated in a recall situation, governmental involvement in recalls may cause firms to internalize social costs when making investment decisions concerning food safety controls. To examine these incentives, we analyze federally supervised meat and poultry recalls from 1982 to 1998 within an event study. Results show significant shareholder losses when publicly traded food companies are implicated in a recall involving serious food safety hazards. We find no evidence that the stock market reacts negatively when recalls involve less severe hazards. 相似文献
1000.
Michel Ferrary 《Journal of Business Ethics》2009,87(1):31-43
In order to understand the system wherein human resource management practices are determined by the interactions of a complex
system of actors, it is necessary to have a conceptual framework of analysis. In this respect, the works of scholars (Mitroff,
1983, Stakeholders of the Organizational Mind, Jessey-Bass; Freeman, 1984, Strategic Management: A Stakeholder Approach, Pitman) concerning stakeholder theory opened new perspectives in management theory. An organisation is understood as being
part of a politico-economic system of stakeholders who interact and influence management practices. Each stakeholder tries
to optimise and protect his interests (Frooman, 1999, Academy of Management Review
24, 191–205; Savage et al., 1991, Academy of Management Executive
5(2), 61–75). The framework of stakeholder analysis enables escape from a purely instrumental approach to HRM, and avoids reducing
our understanding of conflicts within companies to mere antagonism between employees and their employers. It enables us to
point out the existence of other stakeholders in the relationship. Notably, it allows for the incorporation into management
theory of actors from the sphere of politics (president of the republic, government, national elected representatives – deputies
and senators – and locally elected representatives – mayors and regional councillors, etc.) as well as their dependent administrations.
All these actors are considered to be stakeholders who define the legal framework of firm management and guarantee the application
of these laws. 相似文献