Picking up litter: an application of theory-based communication to influence tourist behaviour in protected areas

Tourism to protected areas worldwide has increased rapidly, prompting management agencies to seek enhanced visitor management including communication aimed at influencing tourists' behaviour to reduce impacts and strengthen conservation viability. Research has shown that the greatest success in influencing visitors' actions comes from understanding what they think about a particular behaviour. This notion was investigated in this study in Mt Field National Park, Tasmania, using the theory of planned behaviour and the elaboration likelihood model of persuasion in a three-stage research process to design specific persuasive messages that were then evaluated for their impact on visitors' beliefs, attitude and behaviour. Of four salient beliefs found through survey, one offered much promise. Two experimental treatments based on that belief resulted in a 15%–20% increase in litter pickup compared with a control condition, and were also found to positively affect targeted beliefs and attitudes relating to this pro-environmental behaviour. Potential benefits include cost savings on litter collection for the park, fewer detrimental impacts on wildlife and less aesthetic degradation. Conclusions are drawn about the efficacy of a theory-based approach to influencing problem visitor behaviours in protected areas and the nature of the cognitive process which might be involved.     

Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay

In the fight against unauthorised sharing of copyright protected material, Dutch Internet Service Providers have been summoned by courts to block their subscribers' access to The Pirate Bay and related sites. This paper studies the effectiveness of this approach towards online copyright enforcement, using both a consumer survey and a newly developed non-infringing technology for BitTorrent monitoring. While a small group of respondents download less from illegal sources or claim to have stopped doing so, no impact is found on the percentage of the Dutch population downloading from illegal sources. Slight changes are found on the distribution of Dutch peers, but these seem related to the awareness raised by blocking rather than the blocking itself.     

Time-series momentum in China's commodity futures market

This study examines the time-series momentum in China's commodity futures market. We find that a time-series momentum strategy outperforms classical passive long and cross-sectional momentum strategies in terms of the Sharpe ratio, risk-adjusted excess returns, and cumulative returns. The time-series momentum strategy with a 1-month look-back period and a 1-month holding period exhibits the best performance. We observe clear time-series momentum patterns and find that the time-series momentum strategy is effective in the Chinese commodity futures market. However, the momentum lasts for less time in China than in the United States because China's futures market seems to have a greater number of speculative investors.     

Internet media personality: scale development and advertising implications

This study explores the personality of Internet media and develops a multidimensional measurement scale to assess personality across diverse entities, including social networking sites, search engines, portals, and shopping sites. Through a series of qualitative and quantitative methods, including exploratory factor analysis and confirmatory factor analysis, the present study identifies a set of 30 personality traits that represent five unique dimensions of Internet media personality: Intelligent, Amusing, Convenient, Sociable, and Confusing. This study found that different pairs of brand and Internet media personality dimensions yield different effects on attitude toward advertising brands. Practical implications for marketers and advertisers, as well as theoretical implications for advertising researchers, are discussed.     

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Knowledge flows between advertising and other academic disciplines are examined to identify the structure of scientific knowledge, the extent of social exchange and the scientific status of the field. Bibliometric analysis is used to identify who is citing our research and who we cited. Cocitation patterns for the leading advertising journals (Journal of Advertising [JA], Journal of Advertising Research [JAR], International Journal of Advertising [IJA], Journal of Interactive Advertising [JIA], and Journal of Current Issues and Research in Advertising [JCIRA]) and the top 50 citing and cited journals with citation relationships from 2005 to 2014 were examined. Findings revealed that advertising is citing advertising scholarship the most, followed by marketing, consumer research, psychology, and communication. This suggests a “maturing field” where scholars look within the discipline's body of knowledge. In turn, advertising research is cited by advertising, marketing, business (general), communication, and psychology. The overall citing-to-cited ratio suggests that advertising is more a “receiver” than “provider” of knowledge to other disciplines; however, there is variation across the advertising journals. The positioning of advertising journals in the larger disciplinary framework shows close relationships to consumer research and interactive communication. The most common focus among the top-cited articles is digital media, with few articles focusing on traditional advertising. The implications of our findings for the field of advertising are discussed.     

Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns

With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and recommend). In addition, the study examines the moderating role of environmental concerns in the relationships among perceptions of hotels' green practices and loyalty components. A survey of tourists using hotels showed that customers related hotels' core businesses and green practices positively, which consequently affected customers' purchase intentions toward the hotels. This study is unique in academia in that it investigates the fit theory for the hospitality industry by considering the impact of environmental concerns, while employing environmental practices as an emerging social cause, which is, increasingly, important for the society. This study is beneficial by providing hotel managers with insight into hotel customers' decision-making processes regarding green practices.     

Rationalizing forecast inefficiency

We show analysts’ own earnings forecasts predict error in their own forecasts of earnings at other horizons, which we argue provides a measure of the extent to which analysts inefficiently use information. We construct our measure by exploiting two sources of variation in analysts’ incentives: (i) more recent forecasts have greater salience at the time of the earnings release so accuracy incentives are higher (lower) at shorter (longer) forecast horizons and (ii) analysts have greater incentives for optimism (pessimism) at longer (shorter) horizons. Consistent with these incentives affecting the incorporation of information into forecasts, we document (i) current year forecasts underweight (overweight) information in shorter (longer) horizon forecasts and (ii) the mis-weighting is more pronounced when recent news is negative—when analysts have greater (weaker) incentives to incorporate the news into shorter (longer) horizon forecasts. Finally, returns tests suggest that forecasts adjusted for the inefficiency we document better represent market expectations of earnings.

     

Profitability of Noisy Certification in the Presence of Loss Averse Buyers*

We study how the inaccuracy of a costly certification technology affects a monopolistic seller's profitability. We compare three scenarios: no certification, a 100% accurate certification, and a 50% accurate certification that produces accurate evaluations half the time. The noisy certification environment is never the most profitable and, depending on the buyers' loss aversion, can be the least profitable. However, a noisy certification can be more profitable than an accurate one, as it discourages the over-certification that occurs in an accurate certification environment. Experimentally, the noisy certification is shown to be the least profitable treatment, whereas the accurate certification is shown to be the most profitable.