CSR and the national institutional context: The case of South Korea

The different institutional contexts in which businesses practice corporate social responsibility (CSR) lead researchers to challenge the validity of the extant standardized global approach. This study follows recent studies in employing institutional theory to explore the specific pressures and factors that lead CSR practices to differ between countries, and how they lead to those differences. The study is a detailed qualitative analysis of CSR practice in South Korea, a country with very different value and governance systems from the US and UK where contemporary CSR evolved. Contrary to simplistic expectations, Korea shows a concern for short-termism more than for sustainability; and a normative more than a strategic orientation in its CSR, where CSR lies at a crossroads between implicit and explicit CSR behavior. The practices reflect many Korean institutional factors, but not in simple and direct ways. Institutional factors interact in intricate ways to create complex and dynamic pressures for CSR practice. CSR research needs to consider these interactions and dynamic processes with care and institutional theory can help provide a sufficiently intricate research framework.     

The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature

Over the last several decades, the field of nonprofit marketing has produced a growing number of publications; however, little attention has been paid to examine what research topics have been studied by nonprofit scholars from the marketing perspectives. This knowledge production research contributes to the literature by reviewing trends in research themes and methodologies over the last 20 years among the articles for which authors use the terminology “marketing.” Employing a thematic review using text network analysis, and an in-depth methodology review, this study finds that nonprofit marketing studies have been shifting to become more subdivided and diversified in terms of research themes and methodologies. However, we also find that there is still room for further development, which we provided recommendations based on the findings. With its findings, this paper provides critical guidance for future studies.     

The role of parent firms in business groups’ internal capital markets

Using a unique dataset of unconsolidated financial statements, we investigate the investment and financing policies of parent firms in South Korea's business groups over the period 2003–2016. Parent firms add to their equity-stake holdings substantially each year to support affiliated firms’ capital expenditures. Parent firms finance their equity-stake investment primarily with external funds. These tendencies are more pronounced if parents sit high in the pyramidal chain or are central to controlling other group firms and if parents belong to large business groups. Overall, parent firms prioritize their role as capital raisers and distributors for affiliated firms, and business groups’ internal capital markets are supported by external finance.