个性化的营销手段--定制营销

定制营销被美国著名营销学者菲利普·科特勒誉为21世纪市场营销最新领域之一.     

我国高新技术产业对外贸易特点及提高国际竞争力对策研究

高新技术产业作为一种新兴产业，是发达国家和新兴工业化国家重点发展的产业。近几年，我国高新技术产业发展迅速，尤其是对外贸易，增长速度已超过了全国对外贸易的平均增速，但也存在着竞争力不强等问题。本文通过数据，分析了我国高新技术产业发展的特点及存在的问题，针对性地提出了提高我国高新技术产业国际竞争力的具体措施。     

Exploring the interaction between incubators and industrial clusters: the case of the itri incubator in Taiwan

This article aims to explore the interaction between incubators and industrial clusters, which is an important linkage for local development but has not been analyzed in the literature. A model is proposed to describe this interaction. The Industrial Technology Research Institute (ITRI) Incubator within the Hsinchu industrial cluster, the core of Taiwan's technology industries, is considered to be an empirical case. This case is investigated with the proposed model and methods including data analysis, in–depth interviews, manager surveys and stakeholder analysis. It was found that the clustering effect in the Hsinchu industrial cluster is main factor in the ITRI Incubator's development. The ITRI Incubator in turn reinforces the cluster in some aspects as feedback. This result confirms the existence and importance of this interaction in local development. It is recommended that government officials and incubator managers take account of this interaction in operating an incubator program and utilize the proposed model to analyze the incubator's contributions to its industrial cluster.     

Network Resources for Internationalization: The Case of Taiwan's Electronics Firms*

ABSTRACT This paper illustrates foreign direct investment (FDI) as the management of important network relations, using Taiwan's electronics firms as an example. Through FDI, seemingly small and weak firms propel the process of internationalization by making maximum use of external resources to which they have access. FDI often starts at a location close to the home base where support from the domestic networks can be drawn, subsequently moving on to more distant locations after investors have accumulated new network resources. The location chosen is usually an area rich in network resources or in close proximity to such rich networks. FDI enables the investors to construct a regional, or even global, sub‐network under their control to supply a set of wide‐ranging, differentiated and low‐cost products in a flexible fashion, and sometimes within close proximity to the markets. With this capacity for versatility, investors become valuable partners for multinational firms that offer global services.     

鹿溪河漂流

“岸芷汀兰,郁郁青青……”．当我乘橡皮艇漂流在成都近郊鹿溪河上的时候,范仲淹的此句名言便一再地从我的脑海中欢快地蹦跳出来。此时正是初夏的五月．明丽的阳光透过两岸浓郁的林木,哗啦啦地照射在或急或缓的河流上,这条成都境内的岷江二级支流所凸现的波光粼粼,美仑美奂,着实让人心醉:散发着亲切泥土气息的河水涌动两岸倒     

发展区域文化激发创造活力--关于加强柳州市文化建设的思考

文章在探讨区域文化的战略意义的基础上,阐述了加强柳州市文化建设的战略意义、指导思想、遵循的基本原则,探讨了推进柳州文化建设的对策,提出了通过实施十大工程和系列保障措施来促进柳州文化发展的思想.     

发展中国远期外汇品种的优先次序

中国人民银行宣布自2005年7月21日起中国开始实行以市场供求为基础、参考一篮子货币进行调节、有管理的浮动汇率制度。这是中国在汇率形成机制市场化改革进程中迈出的重要的关键一步,这表明人民币汇率的变动将更加灵活、具有弹性。此后不久,央行在8月10日推出促进银行间外汇市场发展的重大举措,其中包括扩大即期外汇市场交易主体、允许开办银行间远期外汇交易、并允许符合资格的市场会员开展人民币掉期交易等。这意味着,在新的汇率制度下,政府正加快发展完善远期外汇市场的步伐,从而为市场主体提供更充分、有效的避险工具,避免汇率变动对实…     

新巴塞尔协议与我国的银行风险管理

新巴塞尔协议代表了国际银行业风险管理的发展方向,已经成为世界银行业风险管理的国际准则。文章分析了巴塞尔协议的制度变迁,结合新巴塞尔协议的基本框架,分析了新巴塞尔协议对我国的影响,提出了新巴塞尔协议下我国银行风险管理的制度选择原则。     

我国企业债券市场供给与需求的均衡分析

与股票和国债市场相比，我国企业债券市场的发展一直显得相对滞后与缓慢，我国企业债券市场清淡有其供求方面的主要原因，通过供求分析，为我国企业债券市场的健康发展提出了一些建设性的建议。