New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance

The nature of a cause-brand alliance (CBA) makes it a unique marketing promotion that creates an association or alliance between the corporation selling a product and a social cause or issue. This study was developed to resolve the equivocal research results of past research. The research results suggest that consumer acceptance of a CBA mediates the relationships between situational contexts (prevalence of the social cause and congruence of the alliance) and consumer attitude toward the corporate alliance partner. This study observed that when prevalence is high, consumers’ acceptance of that CBA is high as well. Surprisingly, congruency did not have a significant impact on acceptance. Reasons for this unexpected finding are explored in detail. Finally, the acceptance of the CBA had a positive effect on consumers’ attitude toward the CBA.     

Customers cocreating value with the firm: implications for IHRM

The purpose of this article is to develop a theoretical framework for governing an organization's relationships with customers engaged as contributors to the organization's business processes (i.e. customers as quasi-employees). Based on our suggested framework, we explain how appropriate customer-centric HRM practices can support more cost-effective and accommodating adaptations in the organization's governance of its relationships with customers. We complement these propositions with practical examples illustrating how customers who take different cooperative roles will increasingly become valuable organizational assets. The collaborating customers not only provide the information necessary for the successful performance of the service exchange, but also contribute human and social capital in performing tasks that are a complement to or a substitute for employee tasks. In conclusion, we outline implications for international human resource management (IHRM), as well as future research directions for examining the relationships among customer governance, role configurations, and IHRM practices.     

STOCK INDEX FUTURES HEDGING: HEDGE RATIO ESTIMATION, DURATION EFFECTS, EXPIRATION EFFECTS AND HEDGE RATIO STABILITY

This paper examines hedging effectiveness for the FTSE-100 Stock Index futures contract from 1984 to 1992. It investigates the appropriate econometric technique to use in estimating minimum variance hedge ratios by undertaking estimations using OLS, an ECM and GARCH. Simple OLS outperforms more complex econometric techniques. Additionally, the paper examines the impact ofhedge duration and time to expiration on estimated hedge ratios and hedge ratio stability over time. It is shown that hedge ratios and hedging effectiveness increase with hedge duration, hedge ratios approach unity as expiration approaches and while hedge ratios vary over time they are stationary.     

Personnel scheduling in public systems: a survey

In many public systems efficiencies may be realized by improved personnel scheduling. This paper surveys the literature on personnel scheduling in the public domain. Two general problems are considered: the daily scheduling problem where hourly employee work day patterns are determined and the weekly scheduling problem where day off and day on work week patterns are constructed. The daily problem is discussed in terms of scheduling with and without simultaneous work assignment; and the weekly problem is dichotomized into those schedules based on cyclical personnel requirements and those that are not.     

PPP in OECD Countries: An Analysis of Real Exchange Rate Stationarity, Cross-Sectional Dependency and Structural Breaks

The stationarity of OECD real exchange rates over the period 1972?C2008 is tested using a panel of 26 member countries. The methodology followed stems from the need to meet several key concerns: (i) the identification of which panel members are stationary; (ii) the presence of cross-sectional dependence among the countries in the panel; and (iii) the identification of potential structural breaks that might have occurred at different points in time. To address these concerns, we employ a recent test that examines the time series properties of the data within a panel framework, namely the Hadri and Rao (Oxford Bulletin of Economics and Statistics 70: 245?C269, 2008) panel stationarity test. The real exchange rates of the 26 OECD countries are found to be stationary when considered as a panel, but only after allowing for endogenously-determined structural breaks and cross section dependence. We also find that once these structural breaks are removed from the underlying series, the half-life of shocks to the real exchange rate is much shorter than has been calculated in earlier studies.     

Job perceptions and turnover behavior of tenure-track accounting educators

This paper compares the job-related need fulfillment of academic accountants in 1994 with that reported nearly a quarter of a century earlier by Carpenter and Strawser (1971. A study of the job satisfaction of academic accountants. The Accounting Review (July), 46, 509-518). We also investigate whether job dissonance (dissatisfaction resulting from unmet needs) foreshadowed turnover of faculty respondents during the 2-year period following our survey. Results suggest that fulfillment for most job-related needs was lower for 1994 accounting educators than for their 1970 counterparts. Within the 1994 sample, certain perceptual differences were attributed to both race (black versus non-black) and gender. Regardless of demographics, however, reported job dissonance in 1994 was strongly associated with subsequent job turnover, particularly among assistant professors. Taking steps to reduce or eliminate job dissonance is arguably more important in today's environment than in 1994. Accounting faculty members today enjoy a greater number of opportunities and thus can more readily remove themselves from situations that create perceived job dissonance.     

Communicating with the public during health crises: experts' experiences and opinions

Governments and health agencies worldwide are planning for a potential influenza pandemic. Their plans acknowledge the importance of public communication during an outbreak and include related guidelines and strategies. Emerging infectious disease (EID) communication is a new addition to the literature, drawing on health promotion communication, crisis communication and environmental/technological risk communication. This paper adds to the literature, exploring the notion of ‘effective communication during health crises' by reporting on interviews with 22 public health officials, scientists and communications professionals responsible for communicating with the public. When analyzed in the context of the risk communication literature, the interviews reveal several considerations for health risk communicators. First, given the important role that mass media will play in an EID outbreak, there is an urgent need for public health to build partnerships with journalists based on an understanding of the two parties' unique societal roles. Second, seemingly practical communications considerations – such as how certain to be about information before sharing it and whether to engage in two‐way communication with the public – have ethical dimensions that deserve attention. Third, there are unique challenges associated with communicating uncertainty, which would benefit from an exploration of the role of trust in health crisis communication.