Alternative Models of Recreational Off-Highway Vehicle Site Demand

A controversial recreation activity is off-highway vehicle use. Off-highway vehicle use is controversial because it is incompatible with most other activities and is extremely hard on natural eco-systems. This study estimates utility theoretic incomplete demand systems for four off-highway vehicle sites. Since two sets of restrictions are equally consistent with utility theory both are imposed and the best fitting restrictions are identified using Voung’s non-nested testing scheme. The demand system is modeled using both Poisson and negative binomial II distributions. Data are provided by a survey conducted at four recreational off-highway vehicle (OHV) sites in western North Carolina.     

Marketing and the law

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Understanding marketing’s overall legal environment, including its governing case law, regulatory statutes, and future trends is essential. This review will provide analyses of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal factor.     

Profitable positioning for retailers

This article has considered the nature and role of positioning among retailers. The positioning of retail stores was defined as the perceived image consumers have of one store in relation to competitive outlets within the same trading area. And profitable positioning for retailers was identified as a strategy for developing and projecting unique store images for increasing the retailer’s total profits.     

The aggregate supply of output and a constant price level

Summary When they are treating the case of an economy operating at less than full employment macro theorists commonly assume that the aggregate supply function for output is perfectly elastic with respect to the price level. In this paper we demonstrate that an aggregate supply of output which is perfectly elastic at some price level cannot be derived from the interaction of the demand for and supply of labor in a competitive market even when the labor supply conditions are Keynesian in nature - e.g., rigid money wage rates.     

Program planning with Tobit analysis—the United States food stamp case

The purpose of this paper is to illustrate the usefulness of the Tobit model in program planning. The avenue of display is the U.S. Food Stamp Program. Special analytical problems are encountered when the number of eligible nonparticipants of government programs is substantial. Under such circumstances difficulties arise with the use of ordinary regression techniques. The Tobit model is designed to reliably estimate relations from data encumbered with obstacles of this kind. Applications shown herein include program participation prediction and elasticities and probability changes associated with isolated exogenous variable changes.     

The Dynamic Response of Housing Values to a Forest Invasive Disease: Evidence from a Sudden Oak Death Infestation

“Sudden Oak Death” (Phytophthora ramorum) is a non-indigenous forest pathogen which causes substantial mortality of coast live oak (Quercus agrifolia) and several other oak tree species on the Pacific Coast of the United States. We estimated the time path of residential property values subject to oak mortality using a dataset that spans more than two decades—including a decade of transactions before-and-after the invasion. The findings suggest moderate, persistent property value discounts (3–6%) for homes located near infested oak woodlands subject to continuous post-invasion declines in forest health. The most severe discounts (8–15%) occurred where dying oaks were distributed both within residential neighborhoods and in nearby woodlands. Various hedonic modeling specifications were tested and compared to assess their ability to control for bias associated with unobserved spatial effects.     

International competition policy and telecommunications. Lessons from the EU and prospects for the WTO

The changes in the international telecommunications market are rapidly outgrowing the existing structure of regulation. Moreover the trends in the sector indicate that if the Most Favoured Nation (MFN) rule is to be viable some form of international competition policy is needed. This must tackle the difficult problems of market access, joint ventures and anticompetitive behaviour and most importantly prevent the different approaches to these problems leading to trade frictions, especially in the USA. Such rules have proved difficult, but not necessarily impossible, to develop as the stalled talks within the World Trade Organisation (WTO) have shown. The paper considers the possible relevance of developments within EU telecommunications regulation where a competition policy-led regime is emerging.     

Predispositions and the comparative effectiveness of rational,emotional and discrepant appeals for both high involvement and low involvement products

Advertising effectiveness is often measured by its ability to impact attitudes and purchase intentions among those positively predisposed and negatively predisposed toward the brand. As a consequence, selecting the appropriate appeal is crucial. Information processing theory suggests that the choice should reflect both consumer’s predispositions and their level of involvement. The espoused theories together with prior empirical evidence promoted six sets of hypotheses relating to the comparative effectiveness of rational, emotional, and discrepant appeals. The respective appeals were administered to positively predisposed and negatively predisposed subjects for both high involvement and low involvement products. A MANOVA analysis of the data from a 3×2×2 within-subjects experimental design revealed significant main effect differences in terms of both predisposition and type of appeal.