构建社会主义和谐社会与公共关系

构建社会主义和谐社会,是我国全面建设小康社会、开创中国特色社会主义事业新局面的一项重大任务,适应了我国改革发展进入关键时期的客观要求,体现了广大人民群众的根本利益和共同愿望。公共关系作为组织内求团结、外求合作的传播沟通艺术,正是一种追求组织与组织,组织与社会和谐共存、和谐交往、和谐发展的社会活动。文章就公共关系的历史、本质、职能等方面谈公共关系在构建和谐社会中的作用。     

AN EVALUATION OF PROCESS‐ORIENTED SUPPLY CHAIN MANAGEMENT FRAMEWORKS

Supply chain management (SCM) is implemented by integrating corporate functions using business processes within and across companies. Several process‐oriented frameworks for SCM have been proposed but only two of these provide sufficient detail to enable implementation. We evaluate the Supply‐Chain Operations Reference (SCOR) framework and The Global Supply Chain Forum (GSCF) framework using four criteria and identify their relative strengths and weaknesses.     

人力资源外包:提升中小企业集聚效应的新途径

一、人力资源外包服务的发展 外包是在20世纪90年代西方企业实施“回归主业，强化核心业务”的大背景下风行起来的一种企业新战略手段。其核心思想是企业在内部资源有限的情况下，为取得更大的竞争优势，仅保留其最具竞争优势的业务，而将其他业务委托给比自己更具成本优势和专有知识的企业。     

CRIME AND POVERTY: A SEARCH‐THEORETIC APPROACH*

Numerous studies document that criminal activity is positively related to unemployment and negatively related to educational attainment levels within given communities. We study this phenomenon in the context of a search‐equilibrium model, in which agents choose between formal employment and pursuing crime‐related activities (theft). Prior to their “occupational choices,” agents undertake costly schooling, raising their productivity. Crime acts, in essence, as a tax on human capital by affecting the probability that a worker's earnings (possessions) are subsequently appropriated. There are multiple equilibria. High crime, low levels of educational attainment, long spells of unemployment, and poverty are correlated across them.     

东部沿海八省市利用外资比较分析

随着引进外资量的不断增加，资金短缺局面的改善，我国应转变利用外资战略，更为重视利用外资的质量和绩效。经济发达的东部沿海地区利用了我国绝大部分的外资。本文以我国东部沿海地区三大经济区域（环渤海经济区、长江三角洲、珠江三角洲）的八个省市作为样本，对其利用外资的规模、业绩、质量、效益及潜力进行比较，客观地评价和审视其对外资的使用。     

The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*

While the benefits of being market oriented are largely accepted, a group of scholars and managers remain skeptical. Marketing scholars have sought to counter the criticisms leveled against market orientation (MO) by arguing that it has both responsive and proactive dimensions. However, few studies have empirically examined the complexity of the effects of these dimensions on firm performance. Drawing on theories of resource‐based advantage and organizational search behavior, this article advances understanding by arguing that responsive and proactive market orientations have curvilinear effects on product development performance, that their interaction may be positively related to product development performance, and that their effects on new product program performance are moderated differentially by the organizational implementation conditions and marketing function power. Survey results of 175 U.S. firms indicate support for most of the hypotheses. Specifically, whereas responsive MO has a U‐shaped relationship with new product program performance, proactive MO has an inverted U‐shaped relationship with new product program performance. Contrary to the arguments presented here, the interaction of both orientations is negatively related to new product program performance. This study finds that both orientations are needed; however, new product program performance is enhanced when one is at higher level and the other is at lower level. Finally, responsive MO is only positively related to new product program performance under specific conditions such as when strategic consensus among managers is high. On the other hand, the positive effect of proactive MO on new product program performance is further strengthened when learning orientation and marketing power are high. Overall, this study suggests that the effects of responsive and proactive MO on new product program performance are more complex than previously theoretically argued and empirically examined.     

计算机软件的可专利性探析

如何对计算机软件提供充分而不过度的保护，这是各国立法选择和司法保护上的一个难题，也是一个国际性的问题。通过对计算机软件可专利性理论和实践的分析，可知计算机软件兼有专利权和著作权客体双重属性，并且软件专利保护优于著作权保护。本文从西方国家特别是美国对计算机软件法律保护的发展进程及其不同阶段的分析，提出了我国计算机软件专利保护的对策。     

趋势与对策:中国保险业经营环境发展研究

作为中国金融业的一个重要组成部分,保险业处在对外开放的前沿,中国加入世界贸易组织为其所设定的过渡期已经结束,论文分析了过渡期以后中国保险业经营环境的变化趋势,并针对性地给出了对策建议。     

上市公司股利分配现状及对策研究

本文分析了我国上市公司股利分配的现状及存在的主要问题,并深入地剖析了这些问题产生的原因。在此基础上,从内部规范和外部规范两个方面提出改进我国上市公司股利分配的对策,以其对发展与完善我国资本市场提供帮助。     

CCM在公路工程项目进度管理中的实证分析

本文论述了CCM技术以及项目进度延迟的原因。并采用基于TOC的CCM技术,对公路工程 项目进度管理进行了实证分析。通过分析结果与传统方法的比较,论证CCM技术在公路工程项目进度管 理中的实用价值。