To post or not to post: social media sharing and sporting event performance

Social networks are becoming increasingly important for consumers, especially in the context of sport, where the service experience is highly intense. Few studies have combined subjective event performance variables and social network variables to analyze social network content sharing by sports practitioners. This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy‐set qualitative comparative analysis to examine the causes of sharing comments through social media, sharing photos and videos on social media, participant satisfaction, and word‐of‐mouth (WOM). The event's general image was a necessary condition in all cases. The combination of participants’ satisfaction and positive event image and the combination of social network use and positive event image lead to social network content sharing by athletes. The combination of positive event image and participant satisfaction leads to a positive WOM.     

Should I take this seriously? A simple checklist for calling bullshit on policy supporting research

We propose a simple checklist for the users of policy supporting research in order to decide whether a piece of research begs further study or can be dismissed right away. The checklist focusses on the quality of the research question (is it a research question, and is the research question answerable); the kind of knowledge along with the order, level and quality of data needed for answering the RQ; the methods of analysis used; the degree to which the research results support the conclusions; and whether the conclusions provide an answer to the research question.     

钟表营销“微”时代

如今，对于网络来说，没有什么事“不可能”，2011年1月21日，腾讯推出了即时通讯应用微信．它支持发送语音短信、视频、图片和文字，可以群聊。2012年3月29日，微信用户突破1亿大关，微信的注册用户达到了新浪微博的1／3。时至今日，在中国大陆，微信用户数量已突破了4亿。短短两年中，微信用户数量从0到亿的突变，这难道没有引起腕表品牌的注意吗？随着中国经济的发展和互联网的普及，钟表品牌已不单单局限于传统市场，在继博客之后，微博、微信已经成为网络广告的又一新兴战场。由此许多商家瞄准“微”渠道展开营销，钟表品牌的“微”时代已经来临。     

骚乱蔓延

密苏里州大陪审团裁定．不起诉圣路易斯县弗格森镇枪杀迈克尔·布朗的白人警察达伦·威尔逊。自裁定当日。即2014年11月24日晚始。弗格森镇引发示威骚乱，并迅速向全美扩散。弗格森镇不断发生打砸和抢劫店铺、纵火焚烧汽车和建筑物、抢劫路人以及入室行窃等事件．不少店铺化为灰烬，并已出现人员伤亡。枪杀事件发生于8月9日，10月弗格森就发生了严重的示威抗议活动。     

R＆D Activities of Manufacturing Multinationals in China： Structure,Motivations and Regional Differences

This paper investigates the R＆D motivations of various multinationals operating in China, drawing on a large-scale, firm-level dataset of official Chinese statistics on science and technology activities. The present study shows that R＆D efforts in China have intensified for bothJbreign-owned and domestic firms, but less so for foreign-owned firms, perhaps because foreign-owned firms tend to operate on a foundation of technological capabilities developed within their home countries. Statistical analysis confirms that the major motivations for foreign R＆D in China are production-driven, not market-driven or technology-driven. Nevertheless, one sees significant variations in foreign R＆D strategies from region to region. Guangdong is characterized by production-driven R＆D. In Beijing, R＆D strategies tend to take a technology-driven approach, drawing on the clusters of scienl（fic institutions. In Shanghai, the R＆D efforts of multinationals tend to focus on support for market-driven R＆D,     

政策

在近日召开的会国国土资源工作会议上，国土资源部部长徐绍史正式披露，允许地方试点集体建设用地建设租赁房，北京、上海已获批准试点。     

当前物价运行及其未来发展趋势

2011年8月以来，CPI同比涨幅持续回落，全年CPI上涨5．4％。从2012年物价走势看，受政策滞后效应和上年同期基数效应影响，上半年物价有望延续回落趋势，而随着政策微调和宏观经济回升，下半年物价重拾升势的可能性较大。预计2012年全年CPI涨幅为3．6％左右。综合考虑我国工业化发展阶段、刘易斯拐点与资源品价格市场化改革等因素来看，中长期内物价仍存在上涨压力。     

ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS?

The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail industry with the aim of competing with national brands (NBs). In the 1990s, this strategy led to the development of ‘me too’ products, which currently represent the largest share of store brand products. Since the early 2000s, retailers have widened the range of their store brands by introducing high‐quality products. The aim of this study was to estimate consumers’ attachment to ‘me‐too’ and niche PLs respectively, as compared to NBs. We captured the degree of maturity of these PLs through their price‐elasticities, computed for three staple goods offered by three mass retail companies. It was found that price sensitivity does not differ much between the ‘me‐too’ PLs and the corresponding NBs. This result confirms that ‘me‐too’ products are now considered reliable quality brands. However, in the high quality segment, consumers remain more sensitive to the price of PLs than to that of NBs, a characteristic which may relate to their recent introduction on the market.     

一种特殊的码型对载波恢复环路性能影响的分析

本文从几个不同的角度对国际商务英语及其教学作一番思辨。作者就以下3个问题发表了自己的看法:(1)多角度地界定国际商务英语;(2)国际商务英语学习者群体的成份;(3)国际商务英语教学的主要特点和规律。