‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model

The ‘Fear of Missing Out’ (‘FOMO’) is a well-known concept in popular culture. Consequently, it has been co-opted and successfully utilised in commercial advertising appeals to initiate sales. However, academic research to date has focussed exclusively on FOMO as an individual trait leading to self-initiated FOMO-driven behaviours. By contrast, the success of FOMO sales appeals relies upon consumers’ responses; therefore, it is necessary to understand these response mechanisms. This is the first known academic research to investigate consumer response mechanisms in relation to externally initiated FOMO appeals. In doing so, this research develops an original taxonomy of FOMO appeals; establishes a thematic map of response elements; identifies theory relevant to individuals’ responses; formulates an operational response model; and proposes a future FOMO research agenda.     

Cost analysis of plasma-derived factor VIII/von Willebrand factor versus recombinant factor VIII for treatment of previously untreated patients with severe hemophilia A in the United States

Background: Inhibitor development to factor VIII (FVIII) hemophilia therapy results in increased complications and substantial economic costs. The SIPPET study, the first randomized controlled trial to compare the immunogenicity of plasma-derived FVIII (pdFVIII)/von Willebrand factor (VWF) and recombinant-DNA-derived FVIII (rFVIII), demonstrated higher inhibitor rates in previously untreated patients (PUPs) treated with rFVIII than in PUPs treated with pdFVIII/VWF.

Objective: To quantify the economic impact of treating PUPs with pdFVIII/VWF vs rFVIII.

Methods: An Excel-based clinical and economic model was developed from a US healthcare payer perspective and run over a 5-year period. The analysis utilized a cohort approach to model patient treatment and outcomes over a monthly cycle to quantify differences in costs of FVIII, bypassing agents, and hospitalizations for serious bleeds. Rates of high-titer inhibitor development were obtained from the SIPPET study. Patients developing high-titer inhibitors were treated with immune tolerance induction (ITI). Patients who developed low-titer inhibitors and those who did not develop inhibitors continued their usual FVIII treatment. Patients who were successfully treated with ITI returned to FVIII treatment, while unsuccessfully treated patients received bypassing agents. Total costs per treated patient were estimated and a one-way sensitivity analysis was conducted to quantify the impact of parameter uncertainty on the model outcomes.

Results: Total cumulative costs per patient over 5 years were $834,621 for pdFVIII/VWF patients and $1,237,163 for rFVIII patients, representing a total saving of $402,542 per patient over the 5-year period, for an average annual saving of $80,508 per patient.

Conclusions: Based on data from the SIPPET study, this analysis found that initiating FVIII treatment in severe hemophilia A PUPs with pdFVIII/VWF has the potential to offer substantial cost savings to healthcare payers, amounting to a one-third reduction in costs.     

Markets under the Microscope: Making Scientific Discoveries Valuable through Choreographed Contestations

This paper breaks new ground by revealing and conceptualizing the marketization of science as a process that transforms scientific discoveries and markets through a series of choreographed contestations: moments of valuation that occur when different social worlds collide. We follow a scientific discovery, from the moment it entered an incubator, to uncover how valuation practices and market devices enact and contest diverse social values (i.e., what is worth doing) to generate economic value (i.e., what is worth paying for) at the science‐market‐entrepreneurship nexus. In contrast with commercialization of science studies that focus on institutional arrangements, this study explicates the practices and devices used by multiple market actors to transform a scientific discovery into a marketable object. In so doing, we characterise choreographed contestations and the mechanisms through which they operate to explain how specific valuations are performed to work out innovative next steps that unfold the marketization of science.     

Future perspectives on the role of extended producer responsibility within a circular economy: A Delphi study using the case of the Netherlands

Extended producer responsibility (EPR) is a proposed policy approach to promoting the circular economy (CE) within the European Union. This research used a policy Delphi to explore perspectives on improving EPR policies to further contribute to the CE goals of the Netherlands. Both the potential improvement and critical reflections discussed by CE and EPR experts and practitioners from this study contribute to a more detailed understanding of the future governance of CE practices. We present various activities to improve EPR and insights from Delphi participants that emerged from the study. This paper shows that whilst actors agree, in essence, that there is a need for modifying EPR, what the specific changes to the form are and to whom the new responsibilities apply is contested.     

New perspectives on East Asian leadership in the age of globalization: local grounding and historical comparisons in the Asia Pacific region

ABSTRACT

Many management and leadership studies have traditionally been dominated by Western theories, perspectives and cases. Non-Western leadership requires additional caveats in arriving at generalizations. The theoretical trap of conceiving Asian corporations either as irrelevant concerning leadership effectiveness or as maintaining only culturally determined leadership derives from the lack of historical understanding of Asian cases. Our collection used both historical and contemporary cases of Japan, South Korea and China to show that these Asian economies have tried to some extent balance their traditional norms and values of leadership with those from the West. A key to understanding Asia is that all three countries have historically pursued leadership mandates in running both public and private corporations, although ‘corrupt’ leadership practices were also rampant during different historical periods. Further studies of leadership in non-Western cases are necessary to devise methodological and theoretical alternatives to Western-centric perspectives. In our collection, we analysed how a dynamic and evolutionary view of leadership fared in its attempt to clarify some of the conundrums surrounding East Asian leadership. From our results, it is indicated that historical and comparative methods must accompany any analysis of leadership.     

Control,Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach

This article reports findings from an extended multimethod ethnographic study into the social practices of advertising creativity. The study was conducted in a major Iranian creative advertising agency that has many international clients and earns annual billings equivalent to more than USD $100 million. Findings focus on three sets of overlapping, aggregated social practices—labeled control power, knowledge power, and persuasive power—that serve to work around tensions over creative output to accomplish the dual goals of creating good, effective work and persuading the client to buy in to the creative strategy. We conclude with implications for future practice and research.     

Towards the Development of a Tax System Complexity Index

Reducing tax system complexity is a common goal amongst policymakers; yet there is no commonly agreed definition of complexity. This paper seeks to fill this gap, by proposing the construction of an index of tax system complexity, conceived as a summary indicator of the overall complexity of a tax system at a particular point in time. If adopted, such an index would not only enable assessment of the changing level of a country's tax system complexity over time, but may also facilitate comparisons of the relative complexity of different countries' tax systems in future.     

Designing an Enterprise Risk Management Curriculum for Business Studies: Insights From a Pilot Program

The latest financial crises have highlighted the centrality of managing risks across organizations. Internationally, Basel II/III, The Volcker Rule of the Dodd–Frank Act, and Vickers’ Ring‐Fence all propose stronger management of risk across banks and greater oversight of executive compensation to mitigate generic risk. Given this situation, it might be assumed that academia would also view risk as a central concern for its business programs. It seems not. There is a little evidence that academic curricula are being specifically designed to address this issue. This article examines an Enterprise Risk Management curriculum delivered to graduate student cohorts over 3 consecutive years. Four criteria were used to develop the new curriculum. First, it should take a holistic view of risk; second, the theories related to risk needed to be transformed from individual to group level; third, the dynamics of risk due to market factors needed to be understood; and finally, the way firms respond to crises needed to be observed and embedded in the curriculum.     

Private School Usage in Australia 1975–2010: Evidence from the Household Expenditure Surveys

The use of private schools in Australia has increased greatly since the 1970s. This article shows that most of the growth has been concentrated in attendance at low-fee schools, while the growth in using high-fee schools has been modest. Furthermore, the increase has occurred for households at all income levels, for both single-parent and two-parent households, for households of all sizes, and irrespective of whether the household reference person is born in Australia or elsewhere. However, increasing income and changes in household composition can account only for a small part of the trend.