‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model

The ‘Fear of Missing Out’ (‘FOMO’) is a well-known concept in popular culture. Consequently, it has been co-opted and successfully utilised in commercial advertising appeals to initiate sales. However, academic research to date has focussed exclusively on FOMO as an individual trait leading to self-initiated FOMO-driven behaviours. By contrast, the success of FOMO sales appeals relies upon consumers’ responses; therefore, it is necessary to understand these response mechanisms. This is the first known academic research to investigate consumer response mechanisms in relation to externally initiated FOMO appeals. In doing so, this research develops an original taxonomy of FOMO appeals; establishes a thematic map of response elements; identifies theory relevant to individuals’ responses; formulates an operational response model; and proposes a future FOMO research agenda.     

The Influence of Native Versus Foreign Language on Chinese Subjects’ Aggressive Financial Reporting Judgments

Researchers have suggested that ethical judgments about “right” and “wrong” are the result of deep and thoughtful principles and should therefore be consistent and not influenced by factors, such as language (Costa et al. in PLoS ONE 9(4):e94842, 2014b, p. 1). As long as an ethical scenario is understood, individuals’ resolution should not depend on whether the ethical scenario is presented in their native language or in a foreign language. Given the forces of globalization and international convergence, an increasing number of accountants and accounting students are becoming proficient in more than one language, and they are required to interpret and apply complex ethical pronouncements issued by various global standard setters both in their native language and in English. There have been calls in the literature to examine whether subjects make systematically different ethical judgments in a foreign language than in their native language. We contribute to the literature by drawing on culture, linguistics, and psychology research to provide empirical evidence that Chinese subjects are more aggressive in interpreting the concept of control when providing their consolidation reporting recommendations in English than in Simplified Chinese. We applied a 2 × 2 within-subject and between-subject randomized experimental design using a sample of Chinese final year undergraduate accounting students at a leading Chinese university, where accounting courses are taught in both Simplified Chinese and English. Students in our study are proxy for entry-level accounting practitioners. Our findings have implications for the globalized business world and cross-cultural research by challenging the commonly held assumption that an individual’s ethical judgment is consistent in different languages. We suggest that systematically different ethical judgments in native and foreign languages needs to be recognized.     

Musings on the Macroeconomic Effects of Oil Price Increases

In considering the macroeconomic effects of oil price increases, it is important to be mindful of whether changes come from the supply or demand side and whether they are accompanied by impacts on financial markets. Also, it is important to know whether a change is likely to be temporary or permanent and whether it can be offset by policy responses. Finally, the short-run effects of oil price changes are likely to be different from the long-run effects. This paper explores these questions and their ramifications for macroeconomic growth.     

Control,Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach

This article reports findings from an extended multimethod ethnographic study into the social practices of advertising creativity. The study was conducted in a major Iranian creative advertising agency that has many international clients and earns annual billings equivalent to more than USD $100 million. Findings focus on three sets of overlapping, aggregated social practices—labeled control power, knowledge power, and persuasive power—that serve to work around tensions over creative output to accomplish the dual goals of creating good, effective work and persuading the client to buy in to the creative strategy. We conclude with implications for future practice and research.     

Conclusion: the central role of human and social capital

Abstract

The roles of human and social capital in fostering societal stability and progress are analyzed here in the basis of a series of empirical studies in the Asian region, each illuminating a separate aspect of the overall question: how does culture play a part in the socio-political economy? The studies cover the response of people in the Indonesian tourism industry to radical market changes; the impact of western-inspired management tools on workers in the Thai and Vietnamese industrial complexes; the ways in which credentials play a part in regional professional networking; the impact of worsening environment threats from flooding on workforce location and organizing; the not-always-benign workings of regional business networks of personal reciprocity; and the managerial ideology of many Indonesian companies. Human and social capital are illustrated here as largely invisible but still significant catalysts in the complex dynamics of countries striving to establish their own formulae for prosperity.     

Hong Kong's development: prospects and possibilities

Hong Kong's economic emergence, development and current situation have been examined and analysed from a variery of perspectives, and its adaptative systems, entrepreneurship and human resources have been outlined in detail. A number of points and themes have emerged and these have implications for Hong Kong's prospects and possibilities. First, Hong Kong's internationally impressive economic record is under threat. Second, some of the factors and structures seen as growth inducing in the past are now viewed as inhibiting. Third, there is a need to develop alternative means of competing, which include production and human resource upgrading.     

Changes and continuities in South Korean HRM

The operating context of South Korean human resource management (HRM) has undergone radical shifts since we wrote our first piece in 1997 for a similar collection to this. This has undoubtedly influenced the practice of HRM. Therefore, the focus of this piece is to compare the current situation with the past and delineate the amount and type of such change vis-à-vis continuity in HRM. The contextual factors and issues, political and economic background, labour market situation, the 1997 Asian financial crisis and ramifications, are analysed. Then future possible scenarios and key issues are outlined.     

Conclusion: changes in Asian HRM – implications for theory and practice

A number of significant events have impacted on Asian countries over the period sine 1997 and the Asian crisis. This means that much of what we know about Asia is outdated and may well be irrelevant. It is for this reason that this contribution re-examines a number of Asian countries to explore how human resource management (HRM) has changed over this period. A model that can be used for a comparative analysis of HRM, and one that allows the various levels of change to be assessed, is presented. This is followed by an overview of the volume's contents with the common focus on the changes that have occurred over this period.     

Relationships of Organizational Justice and Organizational Identification: The Mediating Effects of Perceived Organizational Support in Hong Kong

Women's role in management is an important issue. This is based not just on moral, but also on economic grounds. In many countries female participation rates in labour markets have increased, but a similar expansion into managerial posts has commonly lagged behind this, often an indication of the resilience of the so-called ‘glass ceiling’. We use South Korea as an example to explore this. We review the literature in the area and provide theoretical explanations and a lens through which to view developments which indicate that social and cultural, rather than economic, reasons often underpin the situation. We go on to outline some possible ways to confront female managerial discrimination and to increase women's roles in management.