Perspective: Understanding the Nature and Measurement of the Lead User Construct

The lead user concept has attracted a lot of attention from scholars and practitioners alike. However, different studies apply different conceptualizations and measures of the lead user construct. Such variation in measurement of the construct make it almost impossible to consolidate findings from prior lead user research, which in turn hampers the accumulation of insights on the concept itself. This is also a challenge with respect to managerial practice: due to different interpretations of the concept, managers and R&D staff find it difficult to identify lead users for workshops and cooperation, and companies are often unable to transfer results from lead user projects to new product and business development. As a result, they only rarely repeat their work with lead users. The aim of this article is therefore to provide some thoughts and guidance on the conceptualization and measurement of the lead user construct.     

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recognize environmentally friendly packaging. To solicit responses that we may not have anticipated, we used an open‐ended format, which we then followed with a closed‐ended format so that we could compare the two sets of responses. Not surprisingly, in both sets of responses, we found labelling to be the attribute consumers rely upon most, as well as evidence of misleading labels. We also found consumers in Germany and the United States relied on information on the packaging and named searching for information as one of their preferred ways to decide whether packaging is environmentally friendly. French consumers seemed less trusting of published information and more trusting of the look and feel, especially the material, of the package. Our results point to the importance of cultural influences in the acquisition of perceptual cues by the consumer.     

Die Kosten des Klimaschutzes am Beispiel der Strompreise für private Haushalte

Power prices in Germany have been surging since the outset of the new millennium. Among the major reasons for this tendency are newly raised taxes and levies on electricity prices, whose introduction is primarily motivated by climate concerns. Without these taxes and levies, net electricity prices would have remained constant for private households. This article discusses these taxes and levies that have been responsible for the cost increases in private households’ electricity consumption. Most influential have been the feed-in tariffs for renewable energies, above all photovoltaics. According to our calculations, the levy for renewables will further increase in the up-coming years, thereby pushing consumers’ electricity cost once again. Our calculations also show that within the next couple of years, there will be a fierce competition among renewable energy technologies, most notably between photovoltaics and wind power. Politics would be well-advised, therefore, to limit the annual capacity of newly installed solar modules in order to avoid both the explosion of consumers’ electricity bills and strong competition among renewables.     

Soziale Lage — Was sind die drängendsten Probleme?

Democracy seems to be at risk. People elect populists and autocrats, who offer simple solutions to social problems. Often, these problems are not even real ones but are only perceived as such. Economists have measures to determine which problems are fact-based, but they cannot draw a clear distinction between academic analysis and normative demand. If politics pursues a correction of a market outcome, any normative criteria other than efficiency have to be outlined explicitly. Nevertheless, some authors consider inequality one of the central contemporary social and economic challenges. Marcel Fratzscher emphasises that the solution is not found in more redistribution via taxes and transfers, but rather through greater equality of opportunity and social and educational mobility. Bert Rürup thinks that to stabilise the acceptance of the compulsory pension scheme, the dominance of the equivalence principle should be reduced. Further, the existence of different federal subsidy schemes should be replaced by a fixed federal contribution rate in alignment with the pension expenditures. In an international comparison, the fiscal burden for households with small and mid-level earned incomes is exceptionally high in Germany. In order to reduce this burden, Rürup suggests a contribution-free allowance for the social insurance contributions.     

Personenorientierte Medienrezeption: Ein Zwei-Ebenen-Modell parasozialer Interaktionen

Since its original formulation in 1956 by Horton and Wohl, the concept of parasocial interaction has received remarkable attention among communication scholars. However, it still suffers from a range of desiderata and lacks a coherent theoretical foundation that could guide empirical research. In this article, we present a two-level model of parasocial interaction (PSI) that is intended to lead to a better understanding of the processes of PSI. By refering to theories of media and social psychology, two levels are distinguished: «Low-Level-PSI» comprise the less intensive, superficial modes of media person perception whereas «High-Level-PSI» refer to intensive and elaborated forms of interpersonal involvement with a media character. Both levels are discussed in terms of cognitive, emotional and conative processes which characterize person-oriented media reception. Subsequently, media factors as well as individual characteristics are introduced which are likely to facilitate the intensity of PSI processes as reception is going on. The article concludes with a prospect about useful further developments of the two-level model as well as its implications for empirical audience and reception studies.     

The emergence of the Euro-company: towards a European industrial relations?

The growth of European-scale companies represents a further centralisation of management organisation in large enterprises. But processes of decentralisation are also evident. Implications of these opposing trends for labour relations are unclear. Taking account of differences between national systems, the article considers two paths that management approaches could follow.     

Multinational companies in the EU and European Works Councils

In June the EU Council of Ministers (excluding the UK) took up a common position concerning European Works Councils. The establishment of such Councils would grant certain information and consultation rights to the workers of multinational companies. The following paper looks at the importance of MNCs in the EU and tries to assess the extent to which European Works Councils could cope with the social problems arising in these MNCs.