18th annual TTRA conference

Cindy Guernsey, C.R. Goeldner and Deborah Eckstein briefly summarize the 18th Annual Conference of the Travel and Tourism Research Association held in Seattle, Washington on 7–11 June 1987 The conference dealt with tourism market research and ways to improve the performance of the tourism industry.     

Application of revenue management practices to the theme park industry

Revenue management (RM) has been an essential strategy to maximize revenue for many capacity-limited service industries. Considering the common industry characteristics of traditional RM industries, the nature of the theme park industry suggests potential for enhancing revenue by exercising a variety of RM techniques. This study suggests practices for theme park operators for successful RM application. In addition, this study examines how customers perceive RM practice in the theme park industry compared to a traditional RM industry, hotel industry. The findings indicate that customers seem to perceive RM practice in the theme park industry as relatively fair practices as similarly perceived for the hotel industry. The findings are encouraging for the theme park industry because a relatively similar level of its customers’ perceived fairness of the RM practice compared to the hotel industry suggests that adoption and implementation of the RM practice has great potential to become successful as it has been in traditional RM industries, such as hotels.     

Assessment of TV Drama/Film Production Towns as a Rural Tourism Growth Engine

Television (TV) drama/film production towns have been mushrooming in Korea to cater for the increasing popularity of film tourism. Most of these towns have been constructed by local governments to stimulate economic development, enhance the image and awareness of the region, and to fulfill the political desires of the local government officials. However, in the last 15 years, 34 towns have been established, which has led to heavy competition for film tourists and in attracting subsequent TV drama and film productions. Consequently, most of the towns are currently experiencing financial difficulties and are exploring effective measures to maintain their popularity. In this study, film tourists' perceptions of TV drama/film production towns were analyzed using a structured survey method. The survey data were analyzed using paired t-tests and importance–performance (I–P) analyses. The results reveal that the film tourists' had different perceptions of the I–P of the products and services provided by the towns. In particular, their perceptions of I–P displayed distinct gap patterns in relation to various socio-demographic and travel-related variables.     

Forecasting a long memory process subject to structural breaks

We develop an easy-to-implement method for forecasting a stationary autoregressive fractionally integrated moving average (ARFIMA) process subject to structural breaks with unknown break dates. We show that an ARFIMA process subject to a mean shift and a change in the long memory parameter can be well approximated by an autoregressive (AR) model and suggest using an information criterion (AIC or Mallows’ _Cp$C_p$) to choose the order of the approximate AR model. Our method avoids the issue of estimation inaccuracy of the long memory parameter and the issue of spurious breaks in finite sample. Insights from our theoretical analysis are confirmed by Monte Carlo experiments, through which we also find that our method provides a substantial improvement over existing prediction methods. An empirical application to the realized volatility of three exchange rates illustrates the usefulness of our forecasting procedure. The empirical success of the HAR-RV model can be explained, from an econometric perspective, by our theoretical and simulation results.     

Geography of crop yield skewness

Analysis of crop yield distributions provides insights into better understanding how natural resources shape agricultural productivity. This study seeks to provide a rigorous theoretical and empirical understanding of the effects of exogenous geographic and climatic factors on the first three moments of crop yields with focus on the third moment. We hypothesize that exogenous factors having beneficial effects on crop production should make crop yield distributions less positively or more negatively skewed. We employ a large crop insurance data set for corn, soybean, and wheat to find general support for our natural‐resources‐determines‐skewness hypothesis. The proposed statistical method optimally uses correlations between the first three moments. It significantly improves estimation performance over existing methods, including the linear moment model which has been commonly applied in the literature.     

Applied customer knowledge in a manufacturing environment: Flexibility for industrial firms

Dynamic business markets are forcing B2B marketers to create flexibility in their firms. The present study investigates: (1) made-to-stock (MTS) versus made-to-order (MTO, which is considered more flexible); (2) production technology routineness (with nonroutine considered more flexible); and (3) a marketing-based enabler of flexibility, i.e., applied customer knowledge. SEM analysis shows that applied customer knowledge completely mediates the relationships of both MTO and routineness with financial performance. This delineates two routes to financial performance, beginning with manufacturing-based flexibility constructs and operating through marketing-based applied knowledge. In addition, exploratory analysis of a subsample confirmed empirically that the financial success of mass customization depends on extensive customer knowledge application and low finished goods inventory levels. Managerial implications are discussed, along with ideas for future research.     

Rural‐urban migration and gender division of labor in transitional China

Over the last two decades, social and economic changes in transitional economies have produced many new outcomes. In this article, I examine some of the ways in which China's transition has produced gendered outcomes and highlight evidence of these outcomes. I argue that during transition the state has shifted its goals to economic ones, but unlike capitalist economies it still has at its disposal instruments of social control. Peasants are made more vulnerable and must rely on migrant work for survival, but their low institutional status relegates them to outsider status in urban areas. These circumstances, together with socio‐cultural traditions that constrain women's mobility and endorse stratifications, have enabled the development of a labor regime that fosters segmentation and division of labor. Peasant migrants' reliance on social network further reinforces segregation in the urban labor market. Using multiple sources of macro‐level and field surveys, I examine both quantitative and qualitative evidence of gender segregation and division of labor. The findings show that a high degree of gender segregation among rural‐urban migrants exists in the urban labor market, that peasant women's urban work opportunities are short‐lived, and that upon marriage women migrants are relegated back to the village and to the ‘inside’, in part to sustain gender division of labor as a household strategy. Au cours des deux dernières décennies, les gouvernements de transition ont connu des évolutions économiques et sociales aux conséquences nouvelles et variées. Cet article examine comment la transition chinoise a produit des effets différenciés selon le sexe, et en détaille la réalité. Durant la phase transitoire, l'É tat a transposé ses objectifs sur le terrain économique mais, contrairement aux pays capitalistes, il dispose encore d'instruments de régulation sociale. Rendue plus vulnérable, la population rurale doit compter sur les travailleurs migrants pour sa survie; cependant, une fois en ville, leur faible statut institutionnel en fait des travailleurs ‘en marge’. Alliée aux traditions socio‐culturelles qui limitent la mobilité des femmes et nourrissent les stratifications, cette situation a permis la création d'un système d'emploi tendant à la segmentation et la division du travail. La dépendance des migrants ruraux par rapport au réseau social vient renforcer la ségrégation sur le marché du travail urbain. A partir d'études de terrain et de niveau global, l'article explore les éléments quantitatifs et qualitatifs de ségrégation sexuelle et division du travail. D'après les résultats, il existe un degré important de ségrégation selon le sexe parmi les migrants sur le marché de l'emploi urbain, les possibilités de travail en ville sont de courte durée pour les paysannes et, quant au mariage, les migrantes sont ramenées à leur village et à‘l'intérieur’, en partie pour soutenir une stratégie domestique de division sexuée du travail.     

The consumer as advocate: Self-relevance, culture, and word-of-mouth

This research examined the relation between self-relevance and word-of-mouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian products. Finally, self-relevance had a greater impact on WOM in individualist cultures than collectivist cultures, consistent with differences in the way self-concept is typically construed by these groups. Implications for marketing strategies concerning WOM are discussed. This paper is based on the first author’s doctoral dissertation     

Exploring the Dynamics of Business Values: A Self-affirmation Perspective

In this paper our aim is to augment the value-congruency literature by demonstrating the dynamics of business value structures. The relationship between cognitive discomforts and value restructuring is examined by applying self-affirmation theory. Subjects (N = 115) were randomly assigned either to the treatment group (n = 69) or control group (n = 46). Those subjects in the treatment group were tasked with deciding between two different organizational re-structuring options that involved downsizing. The values of job-entitlement, and obligations to the disadvantaged shifted in emphasis in a direction that legitimated and justified the lay-off decision. The value of economic nationalism remained unchanged. Implications for research and practice are discussed.