Small and medium size firm’s marketing competitive advantage and environmental initiatives in the Middle East

The paper explores Small and Medium Size Enterprises (SMEs) in Saudi Arabia within the context of environmental sustainability. The objective of the study is to examine whether SME’s sustainable marketing competitive advantage through environmental initiatives can positively associate to a firm’s environmental (green) best practices and stakeholder influences; similarly, it also identifies if best practices mediate environmental costs and competitive advantage. A sample of 181 responses are obtained and are analysed using factor analysis, multiple regression and their interaction effects. The findings show that the association between firms that have competitive advantage due to environmental initiatives were found to be significant for best practices and indirect stakeholder influences. Furthermore, the results identified that by using environmental best practices, SMEs can lower their environmental costs to gain marketing competitive advantage. These findings highlight the function of environmentalism and how it can influence practitioners.     

Process safety evaluation applying DIERS methodology to existing plant operations

The DIERS methodology can be used to quickly assess the relief capacity envelope for a collection of existing process vessels accounting for both vapor and gassy systems. Easy-to-use vent sizing nomograms and PRESS sheets are proposed that can be completed by the process engineering, the process chemistry and the process safety departments. A vessel volume-vent size diameter relationship is also developed using the source term based on fire exposure to cover a reasonable range of credible upset scenarios. In this way the adequacy of existing relief systems can be quickly surveyed for potential trouble sources—“outliers”—warranting further evaluation and corrective action.     

Social cynicism,greenwashing, and trust in green clothing brands

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.