When eWOM becomes cynical

Nowadays, it is common practice for corporations to communicate with consumers through social network sites (SNSs), such as YouTube, which allow consumers to share and comment on companies’ sponsored videos communicating their marketing campaigns. The authors conducted a qualitative assessment of posts written on the official YouTube site of Coca Cola, where the brand asks consumers to join in a brigade against obesity. Results extend the current knowledge about consumers’ negative electronic word of mouth (eWOM), identifying three forms of cynical consumer communication styles in response to corporate campaigns on SNSs: skeptical, passive‐aggressive and warrior eWOM. Managerial implications, limitations and some avenues for future research are indicated.     

Green Deal for Europe: More Climate Protection and Fewer Fossil Fuel Wars

Intereconomics - A Green Deal for Europe can set standards for ambitious climate protection, for an investment programme in future markets and for strengthening the European economy and European...     

Narrow Framing and Retirement Savings Decisions

Theoretical studies suggest narrow framing underlies individuals' saving decisions. When narrow framing is applied to retirement savings decisions, narrow framers tend to make decisions about present consumption without considering future consumption, i.e., saving for consumption in retirement. Time preference for the present and narrow framers' preference to maintain the status quo lead to a decision that is less likely to increase savings for retirement. This study provides empirical evidence that narrow framing bias affects retirement savings decisions. Using a two‐part model, the probit estimation indicates narrow framers anticipated being less willing to increase retirement savings contributions compared to broad framers, and the OLS regression estimates that narrow framers anticipated contributing less than broad framers. Here, narrow framers anticipated being less willing to increase retirement savings (62.6% vs. 71.9%) and contributing less ($70.90 vs. $88.40) than broad framers, thus providing empirical evidence regarding the effects of behavioral biases on financial decisions.     

Leading by example: Testing a moderated mediation model of ethical leadership,value congruence,and followers' openness to ethical influence

In this study, we investigate a key question of ethical leadership theory: Are ethical leaders able to gain followers' openness to their ethical influence? When describing ethical leadership, we distinguish between leaders’ moral person behavior (i.e., behaviors that are normatively appropriate) and moral management (i.e., using position power to reinforce ethical standards). We then draw on mechanisms of social learning and social exchange and test a moderated mediation model. It is predicted that the effect of leaders' moral person behavior on followers’ openness to ethical influence is mediated by leader‐follower ethical value congruence. Moreover, we examine whether moral management amplifies the effects of moral person behavior. For hypothesis testing, existing measures from the literature are integrated to operationalize four underlying normative reference points of leaders' moral person behavior: humane, justice, responsibility/sustainability, and moderation orientation. After establishing the psychometric properties of this integrative measure, the main hypotheses are tested in two separate studies. While results showed a positive effect of leaders' moral person behavior on followers' openness to ethical influence through ethical value congruence, the moderating effect of moral management was, contrary to our expectation, negative. With this, our study contributes to a better understanding of the mechanisms of ethical leadership.     

Some European Attitudes on the Advertising Transference Question: A Research Note

This article reports a portion of the findings of research conducted to determine the attitudes of select French and Dutch advertising agency leaders and German marketing executives regarding specific standardized advertising issues. These findings are compared with results obtained in earlier studies of U.S. advertising agency and corporate executives and the differences are highlighted.     

Business-to-Business communication in a dynamic environment: A systematic adductive analysis referring to ramp-up management

ABSTRACT

The aim of this research note is to take stock of existing knowledge on the topic of Business-to-Business (B-to-B) communication and to conceptualize the exchange of information between buyers and suppliers in a dynamic environment. The dynamic business environment is referring to new product ramp-ups. Ramp-up, defined as the period between the completion of development and a stabile serial production, is of high importance for the success of manufacturing companies. During ramp-up, product specification, production machinery, and the number of finished products change over time. It is assumed that improved B-to-B communication is beneficial to achieve a high ramp-up performance. For the purpose of this research note a systematic review of the literature is used to analyze the status quo of existing communication concepts in ramp-up management. The article conducts a content analysis of a sample of 86 subject-relevant articles from academic journals. These preliminary findings suggest that, although B-to-B communication plays a central role in the management of (ramp-up) dynamics, the stock of knowledge in this peculiar area is limited to few specific findings. Communication is often mentioned as relevant, but further guidance on details, e.g. communication channels, roles, behavior, or communication content, is lacking. This research note identifies research gaps in the B-to-B communication literature regarding buyer-supplier communication in dynamic business situations and proposes several directions for future research. Managers should acknowledge that B-to-B communication is repeatedly mentioned in the literature as a source for improving competitiveness. Proper communication in buyer-supplier relationships becomes more important but also more challenging in dynamic business environments. This research note is addressing dynamic business environments and is focusing the role of B-to-B communication in production ramp-ups. Knowledge on the topic is consolidated, e.g. influence factors on communication, what provides a number of implications for practice and future research.     

Kompromiss im Solarstreit zwischen EU und China

At the end of July 2013 the photovoltaic (PV) trade conflict between China and the European Union was resolved through a compromise whose key elements are price and quantity undertakings promised by China. A minimum price and a maximum export quantity should help to calm PV markets for the time being. Yet the fundamental disequilibria which led to the trade conflict persist. China needs to address its huge domestic excess capacity by reducing subsidies for PV production while vigorously promoting installation. Industrial countries need to address the mismatch between national PV subsidisation policies and the dynamics of global PV markets. If unresolved, further trade conflicts will be inevitable. In solving their bilateral problems, China and the EU have largely bypassed the WTO regime for conflict resolution, thus further revealing the weaknesses of this regime.     

Conditional distributions of generalized order statistics and some characterizations

Generalized order statistics have been introduced in Kamps (1995a). They enable a unified approach to several models of ordered random variables, e.g. (ordinary) order statistics, record values, sequential order statistics, record values from non-identical distributions. The purpose of this paper is to develop conditional distributions of one generalized order statistic given another and to characterize the underlying continuous distribution by different conditional expectations. Well-known results for ordinary order statistics and record values are extended to generalized order statistics. Received: July 1997     

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Care und Case Management in Big Apple

So funktioniert das Konzept in den USA - über vierzig Jahre Erfahrung hat man mittlerweile in Amerika mit dem Handlungskonzept des Care und Case Managements, das dort auch seinen Ursprung hat. Grund genug für Studierende der Alice Salomon Hochschule in Berlin, ihr Wissen zu vertiefen und sich die Umsetzung vor Ort, in New York City, genau anzusehen.