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61.
62.
63.
Zusammenfassung Innerhalb kürzester Zeit hat sich im Internet eine gro?e Bandbreite von Online-Communities entwickelt, als fester Bestandteil
der Beziehungswelt vieler Kunden. Unternehmen k?nnen für die Markenführung der Zukunft das Thema Online-Communities nicht
mehr ausklammern, finden sich aber h?ufig im Internetdschungel (noch) nicht zurecht. Um Bewertungsportale, Blogs, Social Networking
Sites, Virtual Worlds etc. im Sinne der Marke verstehen und nutzen zu k?nnen müsse Markenmanager eine Reihe von Spielregeln
erlernen und beachten.
Dr. Claudia Fisher-Buttinger Markenberaterin und Gründerin der Lemontree Brand Strategy mit Sitz in München.
Dr. Christine Vallaster Dozentin an der Hochschule Liechtenstein in Vaduz am Institut für Entrepreneurship. 相似文献
64.
The paper examines the assumption about the complementarity between telecommunications and transport on the level of individual persons. Taking into account that previous studies have shown the particularly strong correlation between mobile phone use and travel behaviour, telecommunications use is considered by focussing on the mobile phone. Using panel data from Germany for the years 2004 and 2007 the first step consisted in an investigation of changes in mobile phone use taking into consideration also the level from which potential changes started. About one half of the respondents had changed their mobile phone use, in most cases by an increase of use. In a second step a comparison was made to potential changes in travel behaviour of the observed persons. The results show that in those groups of persons where the mobile phone use was on a high level or even increased from a high level in 2003, travel behaviour in terms of travel frequency decreased less than for all other persons or even increased. The assumption that changes in “life circumstances” such as new place of residence or change of household size trigger the change in mobile phone use or travel behaviour could be generally confirmed. 相似文献
65.
Dr. med. Claudia Borchardt-Tuch 《Heilberufe》2008,60(7):29-31
Zusammenfassung Typ-2-Diabetes — Die Behandlung eines Typ-2-Diabetes stellt für die Patienten, aber auch für betreuende Pflegekr?fte in der
ambulanten Versorgung, eine Herausforderung dar. Vor allem die Umstellung von oralen Antidiabetika auf Insulin bedeutet für
viele Patienten eine gro?e Hürde. Wie kann dem Patient die Angst vor der Insulintherapie genommen werden? 相似文献
66.
Given the interplaying tendencies of economic decline, social instability, and environmental depletion, any transition towards sustainable development faces a challenging task. To successfully cope with this complexity requires transition management. Integrated approaches for supporting sustainability transitions have been elaborated in the last years. Future studies and scenario construction are regarded as essential components in these approaches. However, the related studies in this field have focused either on a specific type of transition process, or on decision support in a different contextual process, or on a specific function of scenarios. Thus, an evaluation of the wide range of viewpoints on the functions of scenarios with respect to the requirements for transition management is still missing. In this paper, we systematically elaborate upon the functions for transition management that scenarios can fulfil. The developed concept is applied to five empirical scenario studies supporting transition processes on the national, regional and local level in Switzerland. The paper contributes to the development of a functional methodology of transition support, providing initial guidelines for answering the question of which method is appropriate for what type and phase of a transition process. 相似文献
67.
Claudia Kirsch 《Heilberufe》2008,60(5):27-28
Zusammenfassung Aphasie – Auf einmal ?ndert sich alles — Unsere Welt ist von kommunikativen und sprachlichen Prozesse gepr?gt – für Menschen
mit Sprachst?rungen – beispielsweise nach einem Schlaganfall – entstehen damit umfassende Probleme. Wie und wobei k?nnen Pflegekr?fte
helfen? 相似文献
68.
The objective of this study is to determine if there are important size and industry effects on financial performance of agricultural cooperatives. The performance of 43 dairy, food, grain, and farm supply cooperatives in the U.S. was analyzed over the period 1970-1987 using financial ratios derived from accounting data. The analysis revealed significant size and industry effects. Large regional cooperatives are more efficient in utilizing their assets to generate sales, while small regional cooperatives have higher profitability. The findings suggest that the emphasis on growth may not always produce beneficial results among agricultural cooperatives. Among the four industries studied, the dairy regional cooperatives appear to be the strongest performers, while the food marketing cooperatives are characterized by the lowest performance measures. Since both dairy and food cooperatives engage in value-added processing, this difference in performance makes it difficult to reach clear conclusions about possible advantages of disadvantages or vertical integration relative to traditional cooperative activities. Trend analysis indicates that the profitability of the agricultural cooperatives in all industry and size categories declined in response to the downturn in U.S. agriculture after 1980. While the decline in profitability was at similar rates for both large and small cooperatives, the variation of efficiency and leverage was in opposite directions. Large cooperatives may be expected to continue improving their asset utilization without relative improvement in profitability, and increasing the level of their debt in relation to equity. 相似文献
69.
70.
Globalization has affected business cycle developments in OECD countries and has increased activities of firms across national
borders. This paper analyzes whether these two developments are linked. We use a new firm-level data set on the foreign activities
of German firms to test whether foreign activities are affected by business cycle developments. We aggregate the data by the
sector of the reporting firm, the sector of the foreign affiliate, and the host country. Data are annual and cover the period
1989–2002. We find that German outward FDI increases in response to positive cyclical developments abroad and in response
to a real depreciation of the domestic currency.
JEL no. E3, F23 相似文献