Interaktion mit Online-Communities — Spielregeln zur Stärkung der Marke

Zusammenfassung  Innerhalb kürzester Zeit hat sich im Internet eine gro?e Bandbreite von Online-Communities entwickelt, als fester Bestandteil der Beziehungswelt vieler Kunden. Unternehmen k?nnen für die Markenführung der Zukunft das Thema Online-Communities nicht mehr ausklammern, finden sich aber h?ufig im Internetdschungel (noch) nicht zurecht. Um Bewertungsportale, Blogs, Social Networking Sites, Virtual Worlds etc. im Sinne der Marke verstehen und nutzen zu k?nnen müsse Markenmanager eine Reihe von Spielregeln erlernen und beachten. Dr. Claudia Fisher-Buttinger Markenberaterin und Gründerin der Lemontree Brand Strategy mit Sitz in München. Dr. Christine Vallaster Dozentin an der Hochschule Liechtenstein in Vaduz am Institut für Entrepreneurship.     

Ethics and entrepreneurship

As the study of entrepreneurship and the study of business ethics become increasingly established, the intersection of entrepreneurship and ethics is receiving increasing scholarly attention. In this paper, we review the research connecting ethics and entrepreneurship, classifying the literature into three broad themes; we also identify and integrate the key themes that emerge, and we offer suggestions for future research. We conclude by introducing the articles in this special issue.     

Beyond convenience: the future for independent food and grocery retailers in the UK

The UK's independent food and grocery retail sector's competitive advantage of 'convenience' has been eroded in recent years as major retailers increase opening hours and develop their own convenience trading formats. As a result, large numbers of independent retailers are closing. A UK-wide survey was undertaken to identify other sources of competitive advantages, and the changes needed to stop or reverse the decline in this sector. Exploratory semi-structured interviews led to the development of a questionnaire on six major issues affecting the sector. 'Snowball' sampling, using industry partners, provided 142 respondents. The provision of a 'social shopping experience' emerged as a key competitive advantage that could be developed. Improving vertical and horizontal trading alliances, and the wider use of information technology, provided other options.     

Technical progress in Joan Robinson's view: an attempt at systematisation and formalisation

This paper deals with Joan Robinson's contributions to the issue of technical progress and her attempts at treating this subject in accordance with the Keynesian theory of employment and income distribution, mainly in the long run. The paper aims to review this aspect of her work and to establish a systematisation and a formalisation of her approach. At the same time, the paper exposes the problems she faced—but did not always solve. Looking through her main contributions, the paper concludes that she used different criteria for the classification of innovations and that they depended on the specific situations described by the models in which she used the classification.     

A cost-benefit analysis of landmine clearance in Mozambique

After reviewing the nature and extent of the landmine problem in Mozambique, this article applies cost-benefit analysis to landmine clearance in that country. The main benefits of clearance are saved lives, injuries and medical costs and the agricultural output that is not lost if landmines are cleared. A very large negative net present value was estimated, a result explicable by the high costs of clearance, the relatively small number of people killed or injured by landmines and the low value of agricultural productivity per hectare. The article concludes with a discussion of the role of the economist in analysing such issues and suggests some alternative areas in which financial resources would provide a greater positive impact on the welfare of Mozambicans.     

Consultation and communication in family businesses in Great Britain

Nationally representative data on family businesses are available in the 1998 Workplace Employee Relations Survey, alongside comparable information for other types of firms. We use these data to compare differences in the use of different consultation and communication procedures. We cover such practices as the use of direct communication schemes (e.g. briefings; the provision of information on financial performance to the workforce) as opposed to indirect methods such as the use of joint consultative committees. There is an a priori expectation in the literature that family-owned businesses are either more likely to use direct forms of communication (vis-à-vis indirect forms) or that they will not be involved in direct communication or consultation with their employees, and we test this using multivariate techniques. Finally, we consider whether the type of consultation/communication structure matters in terms of establishment performance, and what differences exist with respect to family-owned businesses. In particular, this paper tests if those firms that consult directly with staff, as opposed to those that consult through joint consultative committees or trade unions, have higher productivity and/or other measures of performance. Concurrently we test whether there are separate ‘family business’ effects or whether it is generally establishment size that ‘matters’, by estimating a model for family-owned and non-family-owned establishments. In general, our results show that not only do family-owned establishments have lower levels of communication and consultation, but, when the latter is present, this does not generally translate into greater economic benefits (as is the case in non-family-owned firms).     

Communication and mobility behaviour – a trend and panel analysis of the correlation between mobile phone use and mobility

The paper examines the assumption about the complementarity between telecommunications and transport on the level of individual persons. Taking into account that previous studies have shown the particularly strong correlation between mobile phone use and travel behaviour, telecommunications use is considered by focussing on the mobile phone. Using panel data from Germany for the years 2004 and 2007 the first step consisted in an investigation of changes in mobile phone use taking into consideration also the level from which potential changes started. About one half of the respondents had changed their mobile phone use, in most cases by an increase of use. In a second step a comparison was made to potential changes in travel behaviour of the observed persons. The results show that in those groups of persons where the mobile phone use was on a high level or even increased from a high level in 2003, travel behaviour in terms of travel frequency decreased less than for all other persons or even increased. The assumption that changes in “life circumstances” such as new place of residence or change of household size trigger the change in mobile phone use or travel behaviour could be generally confirmed.     

RISK-ADJUSTED DISCOUNT RATES-EXTENSIONS FROM THE AVERAGE-RISK CASE

This paper provides an approach for developing risk-adjusted discount rates that follows naturally from the standard presentation of the weighted average cost of capital. In addition to examining the implied assumptions about the valuation of corporate debt, the paper shows the pedagogic advantages of the proposed approach.     

Einstieg in die Insulintherapie

Zusammenfassung  Typ-2-Diabetes — Die Behandlung eines Typ-2-Diabetes stellt für die Patienten, aber auch für betreuende Pflegekr?fte in der ambulanten Versorgung, eine Herausforderung dar. Vor allem die Umstellung von oralen Antidiabetika auf Insulin bedeutet für viele Patienten eine gro?e Hürde. Wie kann dem Patient die Angst vor der Insulintherapie genommen werden?     

A COMPARISON OF SOME INTRODUCTORY AND UNDERGRADUATE ECONOMETRIC TEXTBOOKS

Books reviewed in this article:
William H. Greene (1993) Econometric Analysis (Second Edition)
William E. Griffiths, R. Carter Hill and George G. Judge (1993) Learning and Practicing Econometrics
George G. Judge, R. Carter Hill, William E. Griffiths, Helmut Lütkepohl and Tsoung-Chao Lee (1988) Introduction to the Theory and Practice of Econometrics (Second Edition)
G. S. Maddala (1992) Introduction to the Theory and Practice of Econometrics (Second Edition)