The integration of a logistical decision-making framework into nonprofit marketing

Marketing practitioners in for-profit-making settings are typically well acquainted with what logistical decisions can do for a marketing program and what marketing constraints can do to a logistics system. For the most part, however, the conceptual tansfer from a product-oriented firm to a service-producing organization has been lacking and obviously not made in non-profit marketing situations. This paper examines these areas and presents a creative expansion of the logistics decision-making area into nonprofit marketing. Hopefully, this setting will encourage others to investigate non-profit areas and, in particular, the interrelationships involved in the logistics area.     

The marketing of hamburger buns: An improved model for prediction

The Spring 1974 issue of this Journal published a paper that presented a model for predicting sales of hamburger buns. This article evaluates the model on the bases of statistical reporting, model specification, and implications for production policy. In addition, using the same data used for the original model, an improved model is developed whereby there is a 50% increase in explained variance.     

Analysis of risk and risk-reduction strategies—A multiple product case

This study investigated both the amount of risk that consumers face in a new car purchase situation and the different types of strategies that they use to reduce that risk. The findings revealed that owners of different makes of cars perceive varying amounts of risk to be associated with the purchase of a new car. However, no significant differences in the overall amounts of risk associated with the different purchase situations were found. Also it was found that different strategies for reducing the risk were utilized by the different car ownership groups.     

The HR quadriad: a framework for the analysis of HRM in project-based organizations

This paper introduces the idea of the ‘HR quadriad’ as a framework for the analysis of HRM as a collective, configurational, and complementary system of roles and practices. The framework highlights the interplay between HR specialists, line managers, project managers, and project workers in the implementation of HR practices. On the basis of a multiple case study comprising six project-based organizations, two organizational factors are singled out as important for the design of the HR quadriad: (1) the nature of project work as either intra-functional or inter-functional, and (2) project participation as either focused or fragmented. The paper gives empirical support to recent research on HRM favoring the synergic integration of the elements of HRM systems designed in a way that acknowledges internal coherence and organizational conditions.     

On Setting Prices and Testing Cross-Subsidy with Accounting Data

Regulators are often faced with the challenge of both setting efficient prices and avoiding cross subsidy. Successful implementation of these goals requires estimates of both marginal costs and incremental costs. We present a methodology for estimating both marginal and incremental costs for postal products. The proposed algorithms combine micro-unit accounting data and econometric estimation of the cost structure. We apply the methodology to the U.S. Postal Service and produce estimates of marginal and incremental costs for eighteen postal products and incremental costs for another four groups of products.     

Assessing the impact of AIDS on the growth path of the Malawian economy

More than 1% of people of sub-Saharan Africa aged 15-49 years are infected with HIV, with over half likely to develop AIDS in the next decade. As rates of HIV infection continue to climb, there will be staggering financial consequences to bear in the years ahead in terms of high medical treatment costs and crippled macroeconomies. The authors employ a modified Solow growth model to simulate the impact of the AIDS epidemic on output capacity and other key macroeconomic aggregates in Malawi. They compare a counterfactual no-AIDS scenario to medium and extreme AIDS projections and find that average real GDP growth over the 1985-2010 period will be 0.2-0.3 percentage points lower in the medium case and 1.2-1.5% lower in the extreme case relative to the no-AIDS case. The size of the economy by 2010 will therefore be reduced from a real GDP of 5.03 billion (constant 1985) Kwacha without AIDS to 4.81-4.77 and 3.80-3.46 billion Kwacha in the medium and extreme scenarios, respectively.     

MEASURING INTERNATIONAL AND INTER-SECTORAL TERMS OF TRADE: SOME METHODOLOGICAL ISSUES

The view is expressed that the well-known formulae for measuring changes in terms of trade cannot be used to conclude whether a country is better off or not. Other variables which reflect the impact upon production, employment, and the competitive position should also be taken into account.
Similarly, changes in terms of trade between the industrial sectors of an economy cannot be used to conclude whether one sector is better off than others. Other factors which play a role include increases in productivity per man-hour. These may help to explain why in some sectors prices increase less than in others. An attempt is made to illustrate this point using some statistics for the Netherlands.     

Entry into Swedish Retail and Wholesale Trade Markets

This paper examines, using a zero-inflated negative binomial regression model, what determined entry into the Swedish retail and wholesale trade markets between 1990 and 1996. According to the results, high returns on equity and low sunk costs seemed to attract more entry into retail trade industries, while recent entry and higher total industry sales were associated with more entry into both retail and wholesale trade local markets.