Effects of Milk Marketing Order Regulation on the Share of Fluid-Grade Milk in the United States

The share of raw milk meeting fluid quality (Grade A) standards in the United States rose steadily through the latter half of the twentieth century, but a shrinking portion of that was used in fluid products. Grade A milk exceeds the quality standards for the manufactured products for which it has been increasingly used. We present an econometric model that exploits regional and temporal variation in policy implementation to identify the effect of marketing orders on the Grade A share of milk. Results support the hypothesis that marketing orders significantly encouraged the growth in the Grade A share of milk.     

The study of emerging industries: Recognizing and responding to some central problems

The emergence of new industries is an important phenomenon that remains relatively neglected by researchers. We address several theoretical and methodological problems that impede the study of emerging industries. In doing so, we propose that historical archives represent a critical and under-utilized research resource. More generally, we contend that advancing the study of emerging industries will require scholars to develop several distinct categories of research, to make more extensive use of qualitative and historical data, to collaborate across traditional boundaries of domain and method and to engage key practitioners, including professional archivists and institutional entrepreneurs.     

Global trends in length of stay: implications for destination management and climate change

Abstract

Length-of-stay (LOS) is a key parameter in destination management that determines the number of guest nights relative to arrival numbers, with concomitant repercussions for revenue generation and other performance indicators. This article investigates the development of LOS for 32 destinations in developed and emerging economies as well as Small Islands and Developing States (SIDS). The analysis is based on UNWTO data for 478.5 million international tourist arrivals, or about 40% of the global total in 2015, for the years 1995–2015. Results show considerable differences in LOS between destinations, with a global trend of falling LOS, by 14.8% over the study period. However, in individual destination countries, LOS was found to be increasing. Analyses of LOS trends reveal that these can neither be explained by distance–decay relationships nor business to leisure arrival ratios. Results are discussed with regard for destination management and revenue optimisation, transport infrastructure needs, as well as sector greenhouse gas emissions.     

Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States

Search engines are playing an increasingly dominant role in providing access to tourism information on the Internet. As such, it is argued that destination marketing organizations (DMOs) must have a substantial understanding of the visibility in search engines in order to create competitive positions within this important marketplace. The goal of this study was to develop a process to assess the visibility of DMO websites in one of the major search engines (i.e., Google). A set of 18 cities in the United States were selected to be used as case studies of the visibility of their convention and visitor bureau (CVB) websites in relation to travel queries identified using Google Adwords Keyword Tool. The results indicate that there are substantial differences in the relative positions of CVB websites on Google. In particular, there seems to be huge gaps among the search domains within CVB websites in terms of their visibility to online travelers and volume of search within those domains. This study offers a number of implications for research and practice of search engine marketing for tourism destinations.     

Mobile Technology: An Exploratory Study of Hotel Managers

Hospitality businesses provide a natural context for mobile technology, especially given the dynamic nature of the business, the size and complexity of many hotel operations, and the need to have managers visible and overseeing multiple areas of the business (and sometimes, multiple properties) concurrently. To explore the potential for mobile technology in hospitality business contexts, we surveyed 70 full-service hotel property managers. The survey was based upon two theoretical frameworks: technology adoption model and innovation diffusion theory. Specifically, this study addressed (a) hotel property managers’ intentions to use mobile technology at work, (b) factors influencing their intentions, (c) their suggestions for implementing mobile applications in different departments, and (d) demographic characteristics of those who are inclined to adopt certain types of mobile applications. This study identified the top opportunities for mobile applications and found adoption differences based upon the respondents’ demographics as well as the factors of perceived enjoyment and relative advantages as significant determinants of hotel property managers’ intentions to use mobile technology. This study concludes with recommendations for industry practitioners and suggestions for future research opportunities related to mobile technology adoption and usage in hospitality.     

The Role of Physically Active Leisure for Enhancing Quality of Life

Drawing upon bottom-up theory of life satisfaction, this study develops and tests a model that links physically active leisure to people's quality of life. Results from a sample of 827 running event participants revealed that satisfaction with event participation and psychological involvement in running were significant predictors of participants’ life domain satisfaction and overall life satisfaction, both of which are common subjective indicators of quality of life. Conversely, behavioral involvement in running was a non-significant predictor of life domain satisfaction and overall life satisfaction. These findings suggest that physically active leisure may enhance participants’ quality of life by providing positive experiences through event participation and contributing to psychological involvement in physical activity.     

Methodological Issues in Measuring Crowding-Related Norms in Outdoor Recreation

Based on theoretical and methodological similarities between research on recreationrelated norms and contingent valuation, three methodological issues--question format, starting point bias, and information bias--are explored as they apply to measuring crowding-related norms of visitors to two national parks. Few statistically or substantively significant differences in crowding-related norms were found to be associated with these methodological issues. Study findings suggest that measures of crowding-related norms may be relatively "robust,"and this may add weight to the "validity" of the theory and methods associated with crowding-related norms in outdoor recreation.     

The Experiencing Self and the Remembering Self: Implications for Leisure Science

ABSTRACT

In this research reflection we question the way leisure experience is commonly understood and how leisure science is commonly conducted. Specifically, we focus on advances in multiple self-theory popularized by Daniel Kahneman in Thinking, Fast and Slow, an in-depth examination of human thought processes. After establishing Kahneman's foundational perspective, we apply his thinking to leisure experience and leisure science by reviewing recent scholarship focused on the “experiencing” and “remembering” selves (2000). We conclude the reflection by discussing the implications of Kahneman's thinking for the use of self-reports by leisure scientists, as well as call for greater congruence between the selves we seek to research and our selected research methods.     

The use of negotiation strategies among recreational participants with different involvement levels: the case of recreational swimmers

This paper is aimed to segment recreational swimmers according to their involvement level, profile the involvement groups according to demographic variables, and further test the role of negotiation strategies in the development of swimming involvement. Two hundred and sixty (N?=?260) recreational swimmers participated in the study and completed Kyle et al.'s three-facet involvement scale and Alexandris et al.’s five-dimension leisure negotiation scale. The results of cluster analysis revealed three distinct involvement groups: high, medium and low involved recreational swimmers. The high involved group consisted mainly of females, middle-aged and married individuals; the medium involved group did not have a clear demographic profile, while the low involved group consisted mainly of males and young individuals. The three involvement groups had statistical significant scores in all the five negotiation strategy dimensions, with the high involved individuals having the highest scores and the low involved individuals having the lowest ones. These results provide empirical support for the negotiation proposition, which was developed by Jackson, Crawford, and Godbey. They further contribute to the existing leisure literature by showing how demographic segmentation can be used in combination with psychographic variables in order to profile groups of participants.