Multinational Enterprise Decision Principles for Dealing With Cross Cultural Ethical Conflicts

Cross cultural ethical conflicts are a major challenge for managers of multinational corporations (MNEs) when an MNE's business practices and a host country's practices differ. We develop a set of decision principles to help MNE managers deal with these conflicts and illustrate with examples of ethical conflicts faced by MNEs doing business in contemporary Russia (DeGeorge, 1994). We discuss the generalizability of the principles by comparing them to the Donaldson (1989) and Buller and Kohls (1997) decision models. Finally we discuss changes in the cross cultural ethical problems facing MNE managers and offer suggestions for future corporate and academic work on these problems.     

Scientific foundation,patents, and new product introductions of biotechnology and pharmaceutical firms

Absorptive capacity (ACAP) has long been used in the research of technology firms as an indication of knowledge acquisition. This paper links knowledge input using new product introductions (NPI), to commercial output, addressing one of the key criticisms of research and development expenditures as a measure of an organization's effort. We propose that firms with a strong basic science foundation such as biology and chemistry seek to advance their scientific knowledge in addition to developing and selling innovative products. In contrast, corporations with a more applied focus forego fundamental scientific advancement and concentrate their actions on the development of innovative products. Results from a sample of 487 firms over a 10‐year period indicated that firms with an applied science foundation had greater numbers of NPIs, both breakthrough and innovative, suggesting that a solutions‐based approach had greater value in terms of innovative output. The pursuit of science may build knowledge, but a clear link between increased ACAP and innovative output was not found. Our results also suggest that basic science firms have a positive relationship with both breakthrough and incremental NPIs using merger and acquisition activities. Applied science firms found university alliances useful in generating NPIs.     

Marketing Sustainable Consumption within Stores: A Case Study of the UK's Leading Food Retailers

Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This article explores how the UK's top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The article concludes with some reflections on how sustainable consumption fits into the large food retailers' business models.     

Bold Policies for Economic Justice

The U.S. is characterized by a longstanding pattern of large structural racial inequality that deepens further as a result of economic downturn. Although there have been some improvements in the income gap up until around the mid 1970s, the employment gap, and the racial wealth gap - two dramatic indicators of economic security - remains exorbitant and stubbornly persistent. We offer two race-neutral programs that could go a long way towards eliminating racial inequality, while at the same time providing economic security, mobility and sustainability for all Americans. The first program, a federal job guarantee, would provide the economic security of a job and the removal of the threat of unemployment for all Americans. The second program, a substantial child development account that rises progressively based on the familial asset positioning of the child??s parents, would provide a pathways towards asset security for all Americans regardless of their economic position at birth.     

Entrepreneurial learning from observing role models

Abstract

This study examines entrepreneurial learning through the observation of role models. Adopting an interpretive and inductive approach, and using biographical interviews and life course techniques, the article examines how sixteen entrepreneurs articulate their entrepreneurial learning from role models. The overarching research question ‘How do entrepreneurs learn from observing role models?’ enables illustrating who the role models are (parents, teachers, colleagues, other entrepreneurs), the relevant social contexts (home, education, workplace) and what is learned in relation to entrepreneurial learning tasks (learning about oneself, managing relationships, the business and small business management). The study contributes to developing the social perspectives of entrepreneurial learning by demonstrating the significance of learning from role models in different social contexts and at distinct entrepreneurial stages pre- and post-start-up.     

The discourse of entrepreneurial masculinities (and femininities)

The overarching concern of this paper is the dominant discourse of entrepreneurship portrayed as a form of masculinity. It argues that this discourse is perpetuated by academic research and by media representations of the entrepreneur. The entrepreneur is represented in the media by a narrow range of male stereotypes, whilst women are under-represented and often that representation is linked to domestic concerns. At the same time, academic studies persistently rely on male experience to theorize entrepreneurship, and women are studied in terms of their difference. This enduring discourse results in entrepreneurial femininities being rendered invisible. This paper argues that studies in entrepreneurship should remain alert to the denial and masking of gender. It calls for entrepreneurship researchers to engage with contemporary debates in gender, culture and media studies and proposes a research agenda to challenge the dominant discourses.     

From mandatory to voluntary: consumer cooperation and citizenship behaviour

Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory–voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour.     

Understanding How Goal‐striving,Goal Orientation,and Shame Influence Self‐perceptions after Exposure to Models in Advertising

Marketers frequently use advertisements featuring thin models to promote the goal of self‐improvement to consumers. However, many of these appeals lead to detrimental effects on the self‐perceptions of the females who view them. This paper integrates components of goal‐striving theory and social comparison theory to explain consumer response to these advertisements and investigates how goal attainability may mitigate the negative effects of these ads. Additionally, this work investigates how a promotion‐focus goal orientation moderates the effects of the goal‐striving process and provides evidence of the mediating effects of shame. Finally, this work addresses a gap in the literature by examining how the interplay of model size and goal attainability impacts male consumers’ self‐perceptions. Study 1 reveals that high levels of perceived goal attainability mitigate the negative effects of exposure to thin models on self‐perceptions for females. Study 2 demonstrates that a high promotion‐focus goal orientation can lead to more favorable self‐perceptions for female participants exposed to a thin model with attainable goals, but it does not isolate participants from feelings of shame, which mediates the effects of goal attainability on self‐perceptions. Study 3 reveals similar findings for male consumers, but notably finds that shame does not play a significant role in understanding the comparison process for male consumers, suggesting key differences in the comparison processes between sexes.