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91.
Psychographic segmentation has found higher merit among marketing scholars and practicing managers in designing effective marketing strategies to target and deliver better—especially for indulgence food such as chocolates. Hence, adopting a mixed method approach, 17 attitudinal statements were generated through focus group discussions and were used to segment a sample of 301 urban chocolate consumers. The survey data was subjected to a K-means cluster analysis, and it revealed the existence of three distinct clusters: the innovative national; the conservative patriot; and the global seeker. Chi-square analysis was conducted to profile the three groups. Though the study was exploratory in nature, the clusters exhibited such distinct buying patterns that the results hold tremendous value not only from an academic perspective but also for chocolate manufacturers and retailers. All three groups were buying chocolates for gifting purpose, while the young innovators liked to buy for self-gifts as well. Point of sales display had maximum impact on their purchase decision. The global seeker was buying more foreign brands versus the other two, who bought chocolate brands of national origin. 相似文献
92.
93.
The literature on foreign direct investment (FDI) has evolved in separate theoretical silos and a holistic conceptualization
is yet to emerge. Research has focused mostly on inter-country differences and not much on explaining intra-country FDI variations.
Traditionally FDI locations have been evaluated through country-level FDI determinants even though provinces differ widely
in infrastructure and other attributes. Further, neither is the varying importance of FDI determinants to different industries
factored in, nor are the differing FDI incentives from national and provincial governments integrated into a single framework.
To address these gaps this study synthesizes insights from three streams of FDI research and develops an integrative conceptual
framework that can comprehensively analyze intra-country FDI inflows. We demonstrate the usefulness of the framework by empirically
analyzing FDI trends within China’s 31 provinces. The study thus makes a substantive contribution by offering scholars, policy-makers,
and practitioners a holistic conceptual and methodological approach for understanding FDI trends within a country. 相似文献
94.
Effects of Industry‐ and Region‐Specific Acquisition Experience on Value Creation in Cross‐Border Acquisitions: The Moderating Role of Cultural Similarity 下载免费PDF全文
Based on a sample of 222 cross‐border acquisitions by US firms in the service sector, our study examines the effects of acquiring firms' prior cross‐border acquisition experience in the same industry and geographic region as the acquired firm on shareholder value creation. Using the BHAR (buy‐and‐hold abnormal returns) methodology, we find that higher levels of industry‐specific and region‐specific acquisition experience translate into greater shareholder value creation for acquiring firms in subsequent acquisitions. In addition, our results indicate that the effects of industry‐specific acquisition experience on acquisition performance are contingent on the level of cultural similarity between the acquiring and acquired firm countries, with the benefits of prior experience being greater in acquisitions undertaken in culturally similar countries. We also find that the moderating effects of cultural similarity on the relationship between industry‐specific acquisition experience and value creation are contingent on the level of prior region‐specific acquisition experience possessed by the acquiring firm. 相似文献
95.
In recent years, increasing attention is evident with regard to the depletion of natural resources, the development of “green” products and services and the sustainability practices of organisations. Building on Regulatory Focus theory (Higgins, Organ Behav Hum Decis Processes 69(2):117–132, 1997), we examine the difference between a promotion focus for marketing products and services (which emphasises attainment, achievement and advancement) and a prevention focus (which emphasises protection, security and responsibility). The results of three empirical studies show that (1) perceived sustainability practices of a company activate a prevention focus in consumers, (2) consumers make prevention-focused inferences about the products of a sustainable company, and (3) sustainable products are perceived to be better positioned if they are marketed with prevention-framed (vs. promotion-framed) appeals. This suggests that companies with sustainability-oriented practices and product offerings will be more effective if they use prevention-focused appeals in their marketing efforts. Implications for theory and practice are discussed. 相似文献
96.
Consumer data is collected to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques are used to analyze consumers’ decision processes and their preference models. Initial modeling results are aggregated to search for substantial clustering patters. The demographic profiles are also examined for clustering interpretations. The derived research results can assist grocery industry to better understand its customers and the competition within the industry. Also, Consumers’ perceptions of competing stores are collected to create perceptual maps. Strategic analysis is conducted by studying the relative positions of competing stores. 相似文献
97.
Deepak Nayyar 《Oxford Development Studies》2013,41(3):259-280
This paper sketches a picture, with broad strokes on a wide canvas, of thinking about, and outcomes in, development during the second half of the 20th Century, to stress the importance of learning and “unlearning” from experience. In doing so, it questions the caricature distinctions between success and failure at development, in a world where outcomes were mixed. This is illustrated vividly by a tale of two countries: China and India. In this time span, thinking about development witnessed a complete swing of the pendulum, from the Development Consensus to the Washington Consensus. These shifts in paradigm, which reshaped strategies of development, were influenced strongly by history and conjuncture, reinforced by the dominant political ideology of the times. However, changes in development strategies did not lead to the expected outcomes. In fact, there was a discernible mismatch between turning points in thinking and performance. Of course, experience of the past 50 years did lead to some rethinking about development. This learning from experience, however, was selective; and it differed across schools of thought, for it was shaped only in part by outcomes. It was also influenced significantly by priors in thinking and ideology in perspectives. Thus, attempts to unlearn from development, which questioned beliefs or changed previous beliefs embedded in ideologies, were few and far between. 相似文献
98.
99.
Shashank Rao Thomas J. Goldsby Stanley E. Griffis Deepak Iyengar 《Journal of Business Logistics》2011,32(2):167-179
The Internet retailing industry continues to grow rapidly. Several Internet retailers are, however, struggling to retain customers due to the high level of competition among incumbents. We propose that customer satisfaction with the order fulfillment process is an important determinant of overall customer satisfaction with the retailer, as well as with the extent of customer retention enjoyed by the retailer. This paper offers a new concept for electronic logistics service quality and investigates the relationship between the quality of online fulfillment and the ensuing retention of customers, using archival data on 260 online retailers. The structural equation model results indicate that satisfaction with the physical distribution quality and cost are positively related with customer’s purchase satisfaction and customer retention. Additionally, the results indicate that while purchase satisfaction is a strong indicator of customer retention, underlying drivers of purchase satisfaction do not have nearly the same impact on customer retention directly as they have on purchase satisfaction. 相似文献
100.
This research was designed to contribute to scholarly and applied understanding of how curators define authenticity and how those perspectives fit into the contemporary role of museums today. The study was drawn from a sample of curators based in the heritage museums of the state of Iowa, United States. A complex cross-section of ideologies behind the museum curtains is unveiled. This study positions the curators on an authenticity continuum and suggests a negotiation model reflecting active citizenship and social capital for the museum audience seeking a cultural tourism experience. 相似文献