Beyond Flows,Fluids and Networks: Social Theory and the Fetishism of the Global Informational Economy

In this paper we critically explore some of the arguments made by those social theorists who claim that we live in a new global economy defined by informational and technological flows, fluids and networks. By recourse to Marx's concept of fetishism we argue that these theorists often fetishise the very social changes in the global economy they are trying to describe. As a result, they articulate a ‘flat ontology’ of concrete and contingent relations that mistakenly claims to capture the most important dynamics of global capitalism. We reject this approach, preferring instead to see global capitalism as a dialectical flux between concrete and more abstract processes. These critical points are developed by drawing on Marxism to explore how these social theorists often reproduce unhelpful dualisms in social theory, how they fetishise technology, how some of their arguments run parallel to a management justification logic of the market world and finally how they present a limited explanation of global finance.     

International Trade and the Connection between Excess Demand and Inflation

This paper demonstrates that globalization, taking the form of a higher import component of consumption and a larger export component of GDP, is the cause of the apparent breakdown in the relationship between excess demand and inflation. Within a parsimonious empirical framework, we show that increasing openness of the US economy is all that is needed to re‐establish the relationship between inflation and capacity utilization. We also show that international trade has a significant separate influence on inflation, and is important for identifying a Phillips curve relationship between unemployment and inflation.     

Heroes and Villains – Tour Operator and Media Response to Crisis: An Exploration of Press Handling Strategies by UK Adventure Tour Operators

As news dissemination quickens, and consumer awareness increases, strategies employed to handle press during crisis will have far-reaching implications on the reputations of adventure tour operators, and the industry. Exploring the strategies used by three tour operators who have experienced crisis provides some insight into how press handling can affect subsequent UK press reporting. The research examined notions of crisis, the need to appreciate the existence of crisis, the role of media, the key stakeholders involved, and how actual response to a situation can affect media attention. Qualitative analysis of newspaper articles and interviews with key representatives produced conclusions suggesting that companies must be prepared to acknowledge the potential for crisis, and employ crisis techniques that incorporate a press handling strategy. There are many external factors affecting media reporting; however, when a crisis does occur the way in which the press is handled will affect public perception. While recognising there is no control over the media, a prepared response can result in fair reporting and as such can be argued to form an essential part of business operations.     

Brand Equity, Consumer Learning and Choice

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in marketing in the past decade, with particular emphasis on integrating the separate streams of research emanating from cognitive psychology and information economics. Brand equity has generally been defined as the incremental utility with which a brand endows a product, compared to its non-branded counterpart. We amplify this definition: we propose that brand equity be the incremental effect of the brand on all aspects of the consumer's evaluation and choice process. We propose an agenda of research based on this amplified definition.     

Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization

This paper examines the work of Michalek et al. (2011) and Tsafarakis, Marinakis and Matsatsinis (2011), published in this issue of the International Journal of Research in Marketing, within a strategic framework. This framework allows a consideration of how the powerful tools that the two papers propose can be harnessed within the overall direction and activity of the firm.On reviewing these two papers, one could concentrate on the algorithms and heuristics that make the complex problem of product line optimization tractable. Such an analysis would be valuable. Instead I concentrate on the strategic environment in which the optimization decision takes place to allow a consideration of applications and extensions within a managerial context. I do that by suggesting a framework for product line decisions after a brief overview of both articles. That enables me to examine managerial issues that arise in implementing such an approach in practice, many of which are addressed in the two papers. For those issues not addressed in the papers, I propose a set of research questions which would be valuable to managers.     

International Growth Spillovers,Geography and Infrastructure

There is significant academic evidence that growth in one country has a positive impact on growth in neighbouring countries. This paper contributes to this literature by analysing the heterogeneous strength of growth spillovers across world regions and by investigating the contribution of transport and communication infrastructure to explain this heterogeneity and promote neighbourhood effects. By defining neighbourhood on the basis of membership of regional trade agreements, we focus on spillovers that work through regional integration and trade. The analysis finds significant evidence for heterogeneity in growth spillovers, which are strong between OECD countries and essentially absent in sub‐Saharan Africa (SSA). We further find strong interaction between infrastructure and being a landlocked country. This suggests that growth spillovers from regional ‘success stories’ in SSA and other lagging world regions will depend on first strengthening the channels through which such spillovers can spread – most importantly connective infrastructure such as transport and telecommunication links.     

Cost‐effective strategies to mitigate multiple pollutants in an agricultural catchment in North Central Victoria,Australia

Strategies to reduce phosphorus and sediment yields are identified for two Australian catchments using a nonlinear optimisation model. This provides novel insight into the cost‐effective management of dual pollutants of water courses in Australia. A strong degree of complementarity between the two pollutants is highlighted, given the adsorption of phosphorus to sediment that augments the value of gully and streambank management for mitigation. However, the relationship between the two pollutants is asymmetric. A 30 per cent reduction in phosphorus yield achieves a 75 per cent reduction in sediment yield in one catchment, while a 30 per cent reduction in sediment yield achieves only a 12 per cent reduction in phosphorus yield. Sediment abatement costs are low given the efficiency of gully and streambank management. A 30 per cent phosphorus reduction lowers profit by 3–7 per cent, while a 30 per cent sediment reduction lowers profit by around 1 per cent. Land‐use optimisation requires spatial heterogeneity in land‐use and gully/streambank management responses. Overall, this research demonstrates the need to determine whether one pollutant is more important than another, while recognising the potential that mitigation practices possess for the reduction of multiple emissions during their evaluation.     

Agricultural Payments and Land Concentration: A Semiparametric Spatial Regression Analysis

Over the last twenty years, both crop production and agricultural payments have shifted toward larger operations. This study examines whether payments from federal farm programs contributed to increased concentration of cropland and farmland. Using zip code–level data constructed from the microfiles of the 1987–2002 agriculture censuses we examine the association between government payments per acre and subsequent growth in land concentration. A semiparametric generalized additive model (GAM) controls for location and historical concentration, sales per acre, and ratio of cropland area to zip code area. Findings indicate, both with and without nonparametric controls, government payments are strongly associated with subsequent concentration growth.