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21.
Exploring the customer's intention to switch firms: The role of customer‐related antecedents
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María‐Ángeles Revilla‐Camacho Manuela Vega‐Vázquez Francisco‐José Cossío‐Silva 《心理学和销售学》2017,34(11):1039-1049
This study examined the customer‐related antecedents of the customer's intention to switch firms. Customer citizenship behavior was a key element in this study. Scholars have extensively studied the antecedents of customer citizenship behavior. However, the way that customer citizenship behavior relates to other attitudinal variables and the intention to switch has scarcely been analyzed. The proposed hypotheses were verified using partial least squares variance‐based structural equation modeling applied to 947 users of beauty care service firms in five countries. The results suggest that customer citizenship behavior is an antecedent of satisfaction, trust, and attitudinal loyalty. Two of these variables influence customers’ intentions to abandon relationships with the service provider. The implications of these findings enhance managers’ and scholars’ understanding of the determinants of customers’ intentions to switch firms. 相似文献
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Diego Aboal Valeria Arza Flavia Rovira 《Economics of Innovation and New Technology》2017,26(7):661-682
A large body of literature argues that the characteristics of exports matter for economic growth and development because some goods trigger positive externalities or are subject to increasing returns. Thus, for policy purposes, it is important to know whether a country’s export basket enjoys these productive opportunities. They have been associated with technological content of exports. However, measuring them is not easy. Previous methodologies to account for exports’ technological content used either R&;D data or trade data. The former is used to account for knowledge-intensive activities during the production phase and the latter to identify levels of ‘sophistication’ of exports based on exporting countries’ characteristics. Building on these contributions, this paper combines industry-based and product-based indicators to circumvent some of the shortcomings of the received literature, including the product-industry controversy (i.e. are the actual activities during the production process or the product characteristics what better accounts exports’ technological content?). We use data from Uruguay on direct and indirect R&;D spending from public and private sources and also trade data to build the sophistication index corrected by quality. We contrast our findings with existing methodologies to highlight our contribution. 相似文献
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Good demand estimates are the key to effective pricing decision-making. However, they are subject to a high degree of uncertainty due to various factors that are unpredictable or difficult to model, thus making pricing decisions risky. This research provides a simple proposal for a robust optimization methodology that incorporates both demand uncertainty and the decision maker's degree of risk aversion. Uncertainty is explicitly considered for two coefficients of a linear demand function, price expressions are derived, and a criterion is proposed for defining the degree of risk aversion. The resulting model is also applied to an exponential demand case to better reflect a more realistic retail setting. 相似文献
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This paper tests the pro‐competitive effect of imports on product and labour markets for Spanish manufacturing firms in the period 1990–2005. In doing so, it takes into account the type of imported products: final versus intermediate. Markups are estimated following the procedure suggested by Roeger and including an efficient bargaining model. The observed heterogeneity among firms is parametised to consider additional product standardisation and market concentration. The results support the imports as market discipline hypothesis for importers of final goods, while firms that offshore intermediate inputs show similar markups to nonimporters. Additionally, the union bargaining power is smaller for importers and the more homogeneous is the type of goods elaborated by firms. 相似文献
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Miguel-Ángel Galindo Martín Francisco Escribano Sotos María Teresa Méndez Picazo 《International Advances in Economic Research》2007,13(2):214-221
The improvement of data statistics as well as the econometrician methods have facilitated the introduction the new variables
and factors I the economic growth analysis. In this sense, real variables have mainly been considered in the economic growth
studies, but not financial or risk management aspects. In this sense, it is interesting to analyze the relationship between
economic growth and value at risk and the feed-back process. The goal of the paper is to analyze the relationship between
economic growth and risk management and the feed-back process. We will consider economic variables, including economic growth,
rule of law, human capital, fiscal policy and monetary policy, among others, in our analysis. We will analyze the theoretical
relationships between these variables and risk and the effects of risk on economic growth. We will also develop an empirical
analysis considering the case of 15 European Union countries.
相似文献
María Teresa Méndez PicazoEmail: |
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Ana Isabel Polo Peña Dolores María Frías Jamilena Miguel Ángel Rodríguez Molina 《Journal of Small Business Management》2011,49(3):331-360
Market orientation (MO) is considered as a competitive strategy for the smaller service enterprises based in rural locations. A model is proposed and validated for the rural tourism sector that encompasses the effects of MO and of the use of information and communications technology (ICT) on business activity, taking into account the business's financial results, improvements to the rural location, and the more personal, intangible impact on the local entrepreneur. ICT is found to have a positive impact on MO and outcomes, whereas, similarly, the adoption of MO is found to have a positive effect on outcomes. 相似文献
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Pedro Carvalho Miguel Ángel Márquez Montserrat Díaz-Méndez 《Journal of Convention & Event Tourism》2018,19(1):63-82
This article aims to identify the determinants that influence business tourism income and that may be controlled by economic agents and policy makers of destination countries. For the development of the empirical study, a dynamic panel model by the Generalized Method of Moments (GMM) was estimated using the Gretl 2016a software, and a sample of 122 countries for the period 2002–2013 (12 years) was used. The study reveals that, for the development of policies to stimulate the growth in the short and long-term of business tourism income, countries should develop measures that encourage capital investment in tourism and foreign direct investment. 相似文献
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