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排序方式: 共有137条查询结果,搜索用时 15 毫秒
81.
Understanding Supermarket Competition Using Choice Maps   总被引:1,自引:0,他引:1  
Sinha  Ashish 《Marketing Letters》2000,11(1):21-35
In this paper we propose a model which combines the spatial interaction models with the latest developments in internal market structure analysis and allows us to infer supermarket competition from revealed preference data. Using a nested logit formulation we model consumers' store choice decisions to be a two stage process in which consumers choose first the suburb and then the store from which to buy groceries. Hence, our method allows retail managers not only to understand the advantage (or disadvantage) of having their store chain in a particular area but also assess the competition within that area. Comparisons to Factor Analytic Choice Map is made.  相似文献   
82.
Auctions: Research Opportunities in Marketing   总被引:1,自引:1,他引:1  
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83.
Most charitable organizations cannot accomplish their missions without asking for money. This is paradoxical because recent research suggests that mentioning money primes a self-sufficient mindset, thus undermining the very behaviors these organizations desire to elicit. We offer an important qualification to this problematic effect. We find that priming cash concepts reduces willingness to help others, while activating credit card concepts reverses these effects. To explain our findings, in three studies we show that priming cash concepts makes costs associated with donating time or money more salient in the decision context, thereby reducing willingness to give help and to receive it. However, priming credit card concepts makes the benefits of donation more salient.  相似文献   
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Product‐centric continuous improvements (CIs) are actions via which firms modify the design of a product after the start of its production and release into the market. Product‐centric CIs are initiated to help build competitive capabilities and sustain competitive advantage throughout the product life cycle. This study complements the perspective pervasive in the extant literature that actions related to product‐centric CIs can be disruptive to firms and be associated with negative performance consequences. It investigates a topic that is relatively much less researched, namely the upside potential of product‐centric CIs. The empirical analysis is based on data collected from 144 plants in the United States representing process and discrete part manufacturing industries. Specifically, the study analyzes the impact of product‐centric CIs on competitive capabilities and business performance. The results of the empirical analysis indicate the following: First, there exist two categories of product‐centric CIs: (1) actions for quality improvement and (2) actions for cost reduction. Second, while there is a positive association between each type of CI and the intended competitive capability, there also is a trade‐off—i.e., actions for quality improvement increase quality capability but reduce cost capability, and vice versa. Third, there is a strong linkage between business performance and quality capability, but not cost capability. All in all, the study presents empirical evidence that product‐centric CIs have a significant impact on competitive capabilities related to quality and cost, and, in turn, have an impact on business performance. From the standpoint of practice, the study suggests that product‐centric CIs should be managed to develop competitive capabilities and improve business performance.  相似文献   
87.
Output variability and economic growth: The case of Australia   总被引:1,自引:0,他引:1  
This paper looks at the relationship between output variability and economic growth in Australia using the ARCH-M model. Quarterly data for growth rates of industrial production and of GDP are used for the analyses. However, the growth of GDP does not show any ARCH effects. The variability is found to be significantly negatively related to the growth rate of industrial production. Unlike Caporale and McKiernan (1998), our empirical results do not support Black's (1987) hypothesis, which is that there is a positive relationship between output variability and economic growth. Our results support the Keynesian position. The authors thank the anonymous referee for helpful comments on an earlier draft of the paper.  相似文献   
88.
    
This paper investigates the customization of the online purchase process in electronic retailing. We conceptualize customization relevant to the two constituent sub-processes in the online purchase process: (i) decision customization—the customization of the information content delivered to customers to help them in the decision-making sub-process; and (ii) transaction customization—the customization of the purchase transaction sub-process for each customer. We draw on and synthesize the theoretical perspectives of Website Usability, Technology Acceptance Model, and Transaction Costs, to triangulate and deduce hypotheses linking customization of the online purchase process in electronic retailing and customer satisfaction. The hypotheses are tested by analyzing: (i) primary data on customization of the online purchase process collected from an online field study involving a direct observation and content analysis of the websites of 422 retailers; and (ii) secondary data on customer satisfaction with the online purchase process for the same set of 422 electronic retailers collected from a publicly available data source. The research method used for the empirical analysis is Multivariate Analyses of Covariance (MANCOVA). The results indicate that decision customization that provides choice assistance by way of personalized product recommendations is positively associated with customer satisfaction with the decision-making sub-process; and transaction customization, oriented towards making the transaction sub-process personal, convenient, and interactive is positively associated with customer satisfaction with the purchase transaction sub-process. Additionally, the results indicate that both decision customization and transaction customization are associated with overall customer satisfaction with the online purchase process of electronic retailers. The contributions, managerial implications, and limitations of the study, and directions for future research are discussed.  相似文献   
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The theory of unimodular matrices has been applied to deriveD-optimal main effect plans fors 1 ×s 2 factorials ins 1 +s 2 runs. Plans with highA-efficiency have also been given.  相似文献   
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