Integriertes Innovationscontrolling

Die Kosten für Innovationen nehmen immer bedeutendere Ausma?e an, die immer weniger mit den erst in der Projektdurchführung ansetzenden traditionellen Instrumenten des Innovations- und Projektcontrollings in den Griff zu bekommen sind.     

Strategieproliferation durch Kundenintegration?

Customer integration is a pervasive element of customization and at the same time a driver of emergent processes. In this context, the multiple interaction processes between customer and supplier personnel typically cause emergence, a systemic phenomenon. This kind of emergence can have a negative effect on strategic goal attainment (case of strategic proliferation). To prevent strategic proliferation, identifying, evaluating and channelling the emergent processes of customer integration is necessary. This represents a considerable managerial challenge. We consider entrepreneurship theory useful to connect the system and individual level and to address the managerial issues by executing entrepreneurial functions. Therefore, we employ entrepreneurship theory to understand basic causalities in the realm of strategic proliferation in the context of emergence based on customer integration.