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Liz Grubow 《中国广告》2008,(3):70-71
任何美容品牌进入亚洲市场的机遇都似乎是无限的。高涉及率的美容类别如护肤、护发和美容护理品牌必须拥有一种对美容理念亲和的理解力,并为客户建立一种其渴求的体验。品牌设计者越来越善于表达品牌故事,及更有效地接触各种市场的购物者。美容品牌建立一种创新文化和渴求,并在情感上连接消费者的原理是什么? 相似文献
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“Flow” has been established as a critical determinant of an online shopping experience. Online consumers with flow experience tend to be less price-sensitive and to have favorable attitudes and high re-patronage intention. As retail stores account for 90% of retail sales, it is important to advance our knowledge of flow theory in physical retail stores. However, the antecedents (navigational challenge, web skill) derived from the extant online flow literature are not applicable to in-store shopping. To fill the void, the two objectives here are (1) to provide a theoretical foundation to develop the antecedents (challenges and skills) associated with in-store shopping, and (2) to examine their impacts on consumer flow experience (concentration, control, and enjoyment) and subsequent future shopping intentions. The results will advance the literature of flow and offer helpful suggestions to retail marketing. 相似文献
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This study uses the intelligent careers framework to investigate individual and organizational mobility goals. It explores the interactions of individual attitudes and behaviors with organizational approaches to managing mobility. Individual and organizational data were gathered in a global fast‐moving consumer goods firm. The findings showed that individuals wanted to add to each of their three career capital areas through an international assignment (IA). Because the organizational context during and after the IA was not perceived to facilitate the growth of all three ways of knowing, international assignees acted as “career capitalists.” They used extraorganizational mechanisms to acquire career capital. Some actions were regarded as dysfunctional by the organization and led to interventions aimed at career capital management. A range of organizational and individual outcomes are outlined and career capital propositions developed. The article includes the professional implications for international mobility and career capital management. © 2010 Wiley Periodicals, Inc. 相似文献
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《社区再投资法》(CRA)的颁布是为了解决少数族群和低收入社区没有得到银行公正和充分的服务这一事实,这些银行已经成为1929年大萧条以后美国政府金融安全网的受益者。2008年,联邦政府扩大其安全网,把投资银行、经纪人以及其他金融机构包括进来.并通过必要的举措稳定全球金融市场。本文的主要前提是:要想获得联储贴现窗口,投资银行、经纪人以及其他金融机构必须遵守新的《社区再投资法》。要恢复我们对美国金融体系的信心和经济的健康,必须使所有美国人能公平地获得全方位的金融服务。 相似文献
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Liz Price 《Human Resource Management Journal》1994,4(4):44-62
Liz Price, who is a Senior Lecturer in Human Resource Management in the School of Hotel and Catering Management at Oxford Brookes University, reviews the evidence suggesting that personnel practice in the commercial sector of the UK hotel and catering industry tends to be poor. In particular, she presents the findings of her own recent surveys which demonstrate that few hospitality employers meet all of the basic requirements set by employment legislation and that managers/proprietors are poorly advised/trained about ‘good practice’. She argues that poor personnel practice is of concern because, ultimately, it threatens UK success in tourism and hospitality markets as well as providing only low quality employment for many people. 相似文献
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