Effects of Informal Institutions on the Performance of Microenterprises in the Philippines: The Mediating Role of Entrepreneurial Orientation

The study investigates the effects of informal institutions and entrepreneurial orientation on the performance of microenterprises at the subnational level within a developing country context. Using structural equation modeling based on a large-scale survey of 735 microenterprises in the Philippines, it is found that informal institutional factors and entrepreneurial orientation are associated with firm performance. However, further analysis reveals a strong mediating role of entrepreneurial orientation on the informal institutions-firm performance relationships. This finding is novel and adds to our understanding of the mechanism through which informal institutions affect firm performance, particularly for microenterprises in developing countries.     

Movie induced tourism

Movies provide the objects and subjects for the gaze of many people, and for some people, movies induce them to travel to the locations where they were filmed. The data gathered at 12 US locations supports earlier anecdotal accounts of movie-induced tourism. This paper extends from earlier studies by suggesting a variety of reasons for this type of gaze and documents some of the impacts on movie-induced tourism locations. Visitation data were gathered from a variety of settings and were aggregated to show the power of movies when inducing people to locations. Data analysis showed at least four years of visitation increases after movies were released.

Résumé

Le tourisme motivé par le cinéma. Les films offrent des objets et des sujets au regard de beaucoup de gens; certaines personnes sont motivées à voyager aux endroits où un film a été tourné. Les données recueillies à douze sites américains appuient des récits anecdotiques du tourisme motivé par le cinéma. L'article porte plus loin la recherche antérierure en suggérant plusieurs raisons pour ce genre de regard, et documente quelques impacts locaux du tourisme motivé par le cinéma. Des données au sujet des visites on été recueillies de plusieurs sites et puis agrégées pour montrer le pouvoir du cinéma à fair aux gens visiter les sites. Une analyse des données a montré au moins quatre années d'accroissements de visites après la sortie des films.     

Higher educational services exports: sources of growth of Asian students in US and UK

The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985–2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

With personalization, consumers can choose from various product attributes and a customized product is assembled based on their preferences. Marketers often offer personalization on websites. This paper investigates consumer purchase intentions toward personalized products in an online selling situation.The research builds and tests three hypotheses: (1) intention to purchase personalized products will be affected by individualism, uncertainty avoidance, power distance, and masculinity dimensions of a national culture; (2) consumers will be more likely to buy personalized search products than experience products; and (3) intention to buy a personalized product will not be influenced by price premiums up to some level. Results indicate that individualism is the only culture dimension to have a significant effect on purchase intention. Product type and individualism by price interaction also have a significant effect, whereas price does not. Major findings and implications are discussed.