Social distance and shopping behavior

This research was designed to see whether a reconceptualization of social distance (as measured by social class variables) between shoppers and stores would provide a basis for understanding store avoidance behavior. A survey of shoppers classified into two distinct social classes investigated their images, including social class images, of two stores that had been selected as representatives of upscale and downscale retailers. A new measure of social distance was proposed and evaluated. Controlling for other functional aspects of store image such as price and personnel, the social distance measure was found to be influential in discriminating shopping frequency groups for the two stores, providing evidence that people tend to avoid stores that are perceived as being socially distant from themselves.     

A measure of alienation from the marketplace

For the purpose of equipping researchers in marketing with a more sophisticated method to measure alienation in a marketing context, the authors have constructed and initially tested an alienation from the marketplace index. Alienation is defined in terms of Melvin Seeman's (1959) five basic variants of alienation: powerlessness, meaninglessness, normlessness, social isolation, and self-estrangement. After pretesting, two questions per variant of alienation remained as the operational measures of alienation from the marketplace. These questions focused specifically on marketing phenomenon. Test-retest reliability was tested with 35 paired observations. Validity was checked with survey data from 140 households. In terms of face or content validity, the questions met the criterion of “looking as if” they should indicate the corresponding dimensions of alienation. Correlations between the marketplace alienation items and a measure of general alienation established concurrent validity. The authors propose that the use of the marketplace alienation index in studies involving those who are affected by our country's business climate may prove useful. For example, one would hypothesize that increasing alienation from the marketplace would be associated with support of consumerist goals, or even of additional government legislation to control problems that the individual feels is uncontrollable by him because of the bigness and indifference of modern day enterprise. Pepsico, Inc.     

The home purchase process: Measurement of evaluative criteria through pairwise measures

Although the purchase of a home represents a sizable investment for the average family, relatively little consumer research pertaining to the home purchase process has been reported. This investigation utilized Thurstone's Case V methodology to identify key attributes used by consumers to make housing choices and to show how these attributes are perceived by consumers of different tenure and socioeconomic status. The pairwise comparison analysis showed a strong preference for the attributes “safety and security from crime” and “quality construction” by the respondents. In addition, the analysis revealed several important differences in attribute preferences between former owners and former renters. Former home owners, for example, were more likely than former renters to prefer school quality when it was pitted against several other attributes. Thurstone's Case V techniques was found to be an effective method for measuring consumer preferences. Implications which focus on home product development and marketing strategies are discussed.     

Cost Structures and Nash Play in Repeated Cournot Games

This paper reports an experiment designed to assess the effects of a rotation in the marginal cost curve on convergence in a repeated Cournot triopoly. Increasing the cost curve's slope both reduces the serially-undominated set to the Nash prediction, and increases the peakedness of earnings. We observe higher rates of Nash equilibrium play in the design with the steeper marginal cost schedule, but only when participants are also rematched after each decision. Examination of response patterns suggests that the treatment with a steeper marginal cost curve and with a re-matching of participants across periods induces the selection of Nash Consistent responses.     

Measuring market response to regulation of the cable TV industry

During the 1988–1990 period, the cable television industry was subject to a number of regulatory events. These centered on possible reregulation of rates for basic service and reduction of entry barriers for potential competitors. Using the event study methodology on a portfolio of cable firms, we find evidence that news of no reregulation caused significant positive abnormal returns. News of reregulation caused insignificant negative abnormal returns. These findings provide some support for the traditional consumer protection theory of regulation. News related to entry barriers generally had no significant effect on returns, which suggests that elements of natural monopoly may exist in the industry.     

A real options perspective on entrepreneurial entry in the face of uncertainty

In this paper we develop and test theory regarding whether entrepreneurs contemplating starting a new venture account for the value of the option to defer the entry decision. While others have illuminated the theoretical applicability of real options theory to entrepreneurship, empirical evidence in this context is lacking. Consistent with predictions derived from real options theory, we find that high uncertainty in the target industry dissuades entry, and that the irreversibility of the entry decision moderates this relationship. Furthermore, we find that the irreversibility of the investment decision can be influenced by industry‐level, firm‐level and even individual‐level factors. Copyright © 2003 John Wiley & Sons, Ltd.     

Equilibria and Pareto optima of markets with adverse selection

Summary This paper examines the efficiency properties of competitive equilibrium in an economy with adverse selection. The agents (firms and households) in this economy exchange contracts, which specify all the relevant aspects of their interaction. Markets are assumed to be complete, in the sense that all possible contracts can, in principle, be traded. Since prices are specified as part of the contract, they cannot be used as free parameters to equate supply and demand in the market for the contract. Instead, equilibrium is achieved by adjusting the probability of trade. If the contract space is sufficiently rich, it can be shown that rationing will not be observed in equilibrium. A further refinement of equilibrium is proposed, restricting agents' beliefs about contracts that are not traded in equilibrium. Incentive-efficient and constrained incentive-efficient allocations are defined to be solutions to appropriately specified mechanism design problems. Constrained incentive efficiency is an artificial construction, obtained by adding the constraint that all contracts yield the same rate of return to firms. Using this notion, analogues of the fundamental theorems of welfare economics can be proved: all refined equilibria are constrained incentive-efficient and all constrained incentive-efficient allocations satisfying some additional conditions can be decentralized as refined equilibria. A constrained incentive-efficient equilibrium is typically not incentive-efficient, however. The source of the inefficiency is the equilibrium condition that forces all firms to earn the same rate of return on each contract.Notation ={ ₁,..., _k } set of outcomes - : ₊ generic contract or lottery - A = () ; - A_o A{, where denotes the null contract or no trade - S={1,...,¦S¦} set of seller types - L(s) number of type-s sellers - M number of buyers - u: × S seller's utility function, which can be extended toA× S by puttingu(, s) ; - v. × S buyer's utility function, which can be extended toA × S by puttingv(, s) ; - f:A ₀ ×S ₊ allocation of sellers - g:A ₀ ×S ₊ allocation of buyers - A ₊ sellers' trading function - :A ×S ₊ buyers' trading function This paper has had a long gestation period, during which I have been influenced by helpful conversations with many persons, by their work, or both. Among those who deserve special mention are Martin Hellwig, Roger Myerson, Edward Prescott, Robert Townsend and Yves Younés. Earlier versions were presented to the NBER/CEME Conference on Decentralization at the University of Toronto and the NBER Conference on General Equilibrium at Brown University. I would like to thank John Geanakoplos, Walter Heller, Andreu Mas Colell, Michael Peters, Michel Poitevin, Lloyd Shapley, John Wooders, Nicholas Yannelis and an anonymous referee for their helpful comments and especially Robert Rosenthal for his careful reading of two drafts. The financial support of the National Science Foundation under Grant No. 912202 is gratefully acknowledged.     

Can corporate social responsibility resolve the sanitation question in developing Asian countries?

The existing state of sanitation in developing Asian countries fails to deliver a level of service that is adequate for meeting the human right to a standard of living consistent with dignity and health, or for sustaining the capacity for future generations to have access to clean water resources and healthy ecosystems. We argue that translating the current neo-centralised technologies and institutional arrangements mainstreamed by industrialised countries would not resolve the problem in the context of developing countries. Instead it is necessary to ‘leap frog’ to the emerging technological and institutional arrangements that are responsive to current needs and contexts and to potential risks. The sustainability focus and often decentralised technologies of this emergent stage in sanitation present many opportunities for new actors to enter the urban sanitation industry. At the same time, there are many barriers to entry, particularly from the perspective of conventional business management focused on increasing shareholder value.We propose that perspectives from the corporate social responsibility discourse have the potential to provide both the ‘pull’ for seizing the business opportunity for profit while serving social needs, and the ‘push’ to overcome the barriers in order to serve a wider social purpose for corporations. The wealth of nations, at least as reported in ubiquitous GDP terms, has greatly increased through the activities of corporations driven by a profit motive; but the increased poverty, injustice and ecosystem degradation that have resulted from economic activity suggest that corporations perhaps ought to have regard for broader concerns beyond shareholder value. We explore how the alternative relational view of a corporation, as a metaphorical person within society who adopts a moral code consistent with both Buddhist economics and Adam Smith's philosophy, may facilitate profitable corporations that provide better economic, ecological and social outcomes in serving the need for sustainable sanitation services in developing Asian countries.