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  • People tend to like others with attributes similar to their own (the similarity principle) and favor products with names similar to their own (the name letter effect).
  • In the present field experiment, the name letter effect and similarity principle are tested in a phonaton among alumni of Utrecht University, The Netherlands. First name and surname initials, fields of education, and association memberships of alumni were matched to those of students soliciting contributions in the phonaton.
  • Female alumni with first names and fields of study similar to those of solicitors were more likely to donate, as were male alumni with first names similar to the field of study of solicitors. Both male and female alumni with first names similar to the name of the university donated more often than those with dissimilar names.
  • Name letter effects are a cheap and effective instrument to increase donations in fundraising campaigns conducted by telephone.
Copyright © 2009 John Wiley & Sons, Ltd.  相似文献   
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Drawing on strategic choice theory, we investigate the influence of CEO leadership styles and personal attributes on the implementation of organizational diversity management practices. Specifically, we examined CEO transformational and transactional leadership in relation to organizational diversity practices and whether CEO social values and age may moderate these relationships. Our results suggest that transformational leadership is most strongly associated with the implementation of diversity practices. Transactional leadership is also related to the implementation of diversity management practices when either CEO social values or age are relatively high. These findings extend previous work examining predictors of diversity management in organizations and highlight the central role that organizational leaders may play in the successful implementation of these practices.  相似文献   
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For many decades, governments have successfully intercepted telecommunications to collect information about—potential—criminals and terrorists. A crucial part of contemporary policy is legislation that requires telecommunications providers to make their networks and services interceptable. This paper discusses two examples of interceptability legislation: the Communications Assistance for Law Enforcement Act (CALEA) in the US and the Telecommunications Act in the Netherlands, in order to focus on basic questions, considerations, and trade-offs relevant to designing legal interceptability laws.  相似文献   
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This paper compares the pattern of change in the size-distribution of incomes in Sri Lanka and Malaysia and attempts to explain these changes. It also uses these case studies to illustrate some weaknesses in the ‘orthodox’ view, derived from cross-section analysis, of the relationship between economic development and income distribution in developing economies.  相似文献   
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Review of Accounting Studies - Firms often include summaries with earnings releases. However, manager-generated summaries may be prone to strategic tone and content management, compared to the...  相似文献   
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We review the theories put forward, methodological approaches used and empirical conclusions found in the multidisciplinary literature on the relationship between student employment and educational outcomes. A systematic comparison of the empirical work yields new insights that go beyond the overall reported negative effect of more intensive working schemes and that are of high academic and policy relevance. One such insight uncovered by our review is that student employment seems to have a more adverse effect on educational decisions (continuing studies and enrolment in tertiary education) than on educational performance (test and exam scores).  相似文献   
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