How Related Multiscreening Could Positively Affect Advertising Outcomes

The use of multiple screens, also known as multiscreening, is assumed to have detrimental consequences for advertising outcomes. However, many people are engaging in this form of media multitasking on a daily basis. Therefore, it is important to focus on how to improve the effectiveness of advertisements when multiscreening. The aim of this study is to examine a key facilitator of advertising effects when multiscreening, namely task relevance. In two separate experiments—an online study (n = 280) and a laboratory (n = 185) study—we showed that people who engage in related multiscreening have better brand memory and more positive brand attitudes than people who engage in unrelated multiscreening via attention and subsequent program involvement. The results of the current study contribute to our understanding of multiscreening and advertising effects by showing that multiscreening does not always have to be detrimental to advertising effects. Furthermore, this study is unique because it combines two methodological approaches of multiscreening research.     

Applying the Elaboration Likelihood Model to increase recall of conservation messages and elaboration by zoo visitors

Zoos aspire to facilitate sustainable behaviours in visitors and conservation messages are plentiful in zoos. However, the degree to which these messages are being received and processed by visitors on site has rarely been studied. In our paper, we studied the effectiveness, as measured in message recall, of a common mode of face-to-face communication used in zoos, animal talks. We compared animal talks based on a theoretical framework, the Elaboration Likelihood Model (ELM), to a control group in which no framework was used. A two-phase ELM-based training programme, which instructed staff in techniques to increase cognitive possessing in visitors, led to increased visitor satisfaction after one training programme and increased relevancy (connected to the visitor's life) and elaboration (provoked thinking) after a second training session. There was a small number of staff who did not integrate conservation messages into talks despite repetitive training. Implications for zoos and their goal of effectively communicating conservation messages to visitors are discussed.     

Media generations and their advertising attitudes and avoidance: a six-country comparison

This cross-national survey (N = 5784) examined generational differences in media use, advertising attitudes and avoidance for five media (websites, social media, mobile phones, television, newspapers) in six countries (Germany, Spain, United Kingdom, United States, France, and the Netherlands). The results showed that the net generation and the newspaper generation, but not the TV generation, were clearly distinct in the frequency of their media use in all six countries. For advertising attitudes, generational patterns were visible, however, neither for all media nor in all countries. When generational differences did occur, the net generation was on the positive end, whereas the newspaper generation was usually the most negative. For advertising avoidance, generational patterns were less present and consistent. The findings point out interesting directions for future research. Practical implications for advertisers and media planners are discussed.     

Ownership structure and open market stock repurchases in France

Abstract

This paper examines open market stock repurchases in France. We find a positive average market reaction to the repurchase announcement. However, the magnitude of the price reaction is found to depend on a number of corporate governance structure measures. The positive aspects of the announcement only appear for a company with a low likelihood of being taken over, and with a low risk of minority shareholder expropriation. Specifically, stock repurchase programmes are good news when the firm is supported by foreign institutional investors, and in the case of controlled firms, when the firm has a second large shareholder, which guarantees an effective balance of power for the controlling shareholders.     

Shared decision-making in tourism land use planning

A Canadian government commission dealing with environmental resources attempted to incorporate several innovative approaches for shared decision-making into its strategic land use planning process for central British Columbia. This paper describes a framework of design and evaluative criteria for guiding such shared decision-making processes. It uses these criteria to assess the efficacy of the process from the perspective of those tourism stakeholders who participated in this planning exercise. The article offers recommendations to government as well as tourism sector organizations concerning the management of future public land use planning strategies designed to fully incorporate stakeholders into such processes.

Résumé

Les décisions partagées au sujet de la politique foncière du tourisme. Une commission du gouvernement canadien s'occupant des ressources environnementales a essayé d'incorporer plusieurs nouvelles méthodes de décisions partagées dans la planification des stratégies d'utilisation foncière pour la Colombie britannique centrale. Cet article décrit un cadre de critères pour la conception et l'évaluation des processus de décisions partagées. L'article utilise ces critères pour mesurer l'efficacité du processus du point de vue des planificateurs. Il fait des recommandations au gouvernement et aux organisations touristiques au sujet de la planification et de la future gestion de l'utilisation de la propriété publique pour que tous les intéressés soient compris dans ces processus.     

Second-order analysis of inhomogeneous spatio-temporal point process data

Second-order methods provide a natural starting point for the analysis of spatial point process data. In this note we extend to the spatio-temporal setting a method proposed by B addeley   et al. [ Statistica Neerlandica (2000) Vol. 54, pp. 329–350 ] for inhomogeneous spatial point process data, and apply the resulting estimator to data on the spatio-temporal distribution of human Campylobacter infections in an area of north-west England.     

Actual share repurchases,timing and liquidity

Research on the impact of open market share repurchases has been hindered by the lack of data available on actual share repurchases in many countries, including the US. Using a previously unused database containing detailed information on 36,848 repurchases made by 352 French firms, we show that corporate share repurchases have a significant adverse effect on liquidity as measured by bid–ask spread or depth. Our results also indicate that share repurchases largely reflect contrarian trading rather than managerial timing ability.     

Microfinance and households access to credit: Evidence from Côte d’Ivoire

Evidence on microfinance services these days ironically shows a great preference for savings products rather than credit products by households. For some authors, this phenomenon is explained by the fact that microfinance products, and especially loans, from formal microfinance institutions do not fit the households demand. This paper first presents evidence on the observed phenomenon in the Ivorian microfinance sector. Second, it analyses the Ivorian credit market so as to understand the determinants of the choice for credits from formal sources versus informal sources. The results reveal the size of the loan, agricultural purpose, the geographical area where households live and ethnicity as factors influencing the choice for formal sources.     

THE SEARCH FOR THE COST OF PRODUCTION, 1914-30

The Agriculture Act 1920, provided for British fanners from the the the autumn of 1921 guaranteed minimum prices for wheat and oats which were to be adjusted year by year in accordance with changes in ‘the cost of production’ from those recorded for the base year 1919. In preparation for this task, the agricultural departments of the United Kingdom established an Agricultural Costings Committee under a director and deputy director at Whitehall, and with 26 costings officers among the farmers in the counties. And here begins the official research into agricultural economics in this country, as distinct from the academic. For although the Agriculture Act 1920 was repealed in 1921 just before it came into force and the Costings Committee was disbanded at the same time, the collection and analysis of farming costs was soon revived by the institution of the advisory economics service. The present paper describes the events which led up to the Agricultural Costings Committee and the continuing search for ‘the cost of production’ by the agricultural economists in the early days of the advisory service.