The structure of marketing channel relationships

Distribution channel research has been advanced in recent years by contributions based on the political economy paradigm, transaction cost analysis, and relationship marketing. Drawing on these bodies of thought, we propose a new conceptualization of the structure of marketing channel relationships. Relationship structure is defined in terms of decision-making structure and operational integration. The proposed model of channel structure antecedents and consequences is consistent with the major research paradigms but extends beyond simple categorical assemblages of constructs to provide an ordered set of relationships based on theory and empirical research. This conceptualization reconciles some apparent contradictions in the literature and provides a clear focus for structure, process, and performance research in channels. He received his Ph.D. in marketing from Louisiana State University. He has published in the areas of marketing channels, retailing, and logistics. His work has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Marketing Channels, International Journal of Physical Distribution and Materials Management, Journal of Marketing Education, and others. He served as the managing director of public relations with the Federal Express Corporation before entering the Ph.D. program at Alabama. He holds a B.B.A. in accountancy from the University of Mississippi and an M.A. in marketing from the University of Alabama.     

Market penetration by entry-exit dynamics

A generic characterization of the dynamics of market penetration by technological artifacts is here formulated on the basis of entry rate and exit rate considerations. It is shown that low-order reductions lead to the biologically based logistic dynamic, which—by empirical fit—has been found to be in very good agreement with numerous specific cases. In addition to the derivational justification of the logistic for artifact market penetration, we find that but a small number of parameters are involved in these autonomous characterizations suggesting therefore that market penetration may well be reduced to a similarly small number of dominant operative processes. Some nonautonomous extensions are also discussed.     

GOVERNMENT POLICIES AND AGRICULTURAL SUPPLY RESPONSE: PADDY IN SRI LANKA

An aggregate analysis of supply response in the paddy (rice) sector of Sri Lanka during 1952-87 is conducted to identify the impact of pricing policy, irrigation programmes, institutional credit and concessional sales on area, yield and overall supply. The focus of the estimation procedure is the selection of an appropriate functional form for regressions and on the price variable that best represents the price to which producers respond in making area and yield decisions. In the case of both area and yield, the econometric criteria favour the acceptance of log-linear equations with the ratio of the guaranteed price of paddy to fertiliser price. On the basis of overall supply elasticity estimates, it is concluded that while pricing policy, irrigation programmes and institutional credit provide incentives to the expansion of paddy production, concessional sales of rice act as a disincentive.     

Uniform Commercial Policy, Illegal Trade, and the Real Exchange Rate: A Theoretical Analysis

Countries on fixed exchange rates sometimes use uniform tariffcum subsidy (UTCS) schemes as a way of achieving a real depreciationwithout disturbing the nominal exchange rate. A potential drawbackof this policy in relation to an across-the-board devaluationis that a UTCS scheme provides incentives for illegal trade.Using an optimizing model with currency convertibility and illegaltrade. I find that welfare is lower under a UTCS scheme thanunder a corresponding across-the-board devaluation and thatin some cases the real exchange rate actually appreciates inresponse to an increase in the UTCS rate.     

Assessing academic department efficiency at a public university

The assessment of public universities has gained importance because of the demands from such state government bodies as the executive and the legislature. Public universities are increasingly being asked to account for how efficiently they have used diminishing state financial resources. Administrators thus have the responsibility of ensuring that the university's financial, human, and physical resources are allocated to academic departments in a manner that enhances the institution's efficiency. In this paper, data envelopment analysis (DEA) is proposed for evaluating the efficiency of academic departments at a public university. DEA provides a single measure of efficiency for each academic unit. It also identifies the causes behind the inefficiencies exhibited by poor performing units, as well as the changes that these units need to make in order to improve their efficiencies. Its usefulness as a planning tool is also discussed. Copyright © 2002 John Wiley & Sons, Ltd.