Children and the Changing World of Advertising

Concerns about children's ability to fully comprehend and evaluate advertising messages has stimulated substantial research and heated debate among scholars, business leaders, consumer advocates, and public policy makers for more than three decades. During that time, some very fundamental questions about the fairness of marketing to children have been raised, yet many remain unresolved today. With the emergence of increasingly sophisticated advertising media, promotional offers and creative appeals in recent years, new issues have also developed. This paper provides a basis for further examination of some the key questions in this area, and suggests how children's advertising research can be employed to illuminate them.     

A COMPARISON OF RISK EFFICIENCY CRITERIA IN EVALUATING GROUNDNUT PERFORMANCE IN DROUGHT-PRONE AREAS

This paper contributes to an evaluation of the performance of ground nuts in drought-prone areas by estimating yield response functions to water from experimental data. They are combined with meteorological data to simulate yields by location. Efficient genotypes are identified by several risk criteria. Genotype rankings based on these risk criteria and simulated yields are different from those based on experimental data and plant scientists' traditional methods of evaluation.     

Accounting and Medicine: An Exploratory Investigation into Physicians’ Attitudes Toward the Use of Standard Cost-Accounting Methods in Medicine

Research studies demonstrate wide variation in how physicians diagnose and treat patients with similar medical conditions and suggest that at least some of the variation reflects inefficiencies and unnecessary medical costs. Health care researchers are actively examining ways to reduce variations in practice through standardization of medicine to reduce the cost of treatment and ensure the quality of outcomes. The most widely accepted form of this standardization is Evidence Based Best Practices (EBBP). Furthermore, financial health care providers such as hospitals and managed care organizations are investigating methods to tie resource usage to medical protocols in their efforts to monitor and control health care costs. Such proposals are contentious because they report on physicians’ medical practice behaviors (such as the number of tests ordered, use of specific therapies, etc.) and such reports could potentially be used to influence their clinical behaviors. The intent of this exploratory study was to examine physicians’ perceptions about linking a standard costing system to EBBP guidelines. The authors interviewed nine practicing physicians asking each physician to respond to the question, ‘As a physician working in a hospital environment, what are your reactions to and concerns with combining standard costing techniques with EBBP?’ The interviews were in-depth and free form in nature. The physicians’ responses were recorded and analyzed using Grounded Theory Methodology. Using this methodology the field data was categorized into two major themes. The most important theme centered on ethics and the second theme was concerned with the implementation and use of a standard cost system in regard to EBBP. If physicians’ worries about ethical dilemmas and implementation issues are not resolved, then it is likely that doctors would be unwilling to participate in any efforts to develop or use a standard cost-reporting system in medicine. While this study was exploratory in nature, it should provide future guidance to accountants, health care researchers and health care providers about physicians’ issues with the use of standard costing methods in medicine.     

Toward a telework taxonomy and test for suitability: A synthesis of the literature

The current merging of computer and communications technologies is facilitating the trend towardtelework-remote work arrangements enabled by information technology. Organizations today have ever increasing options in the management and distribution of their work processes. In this study, we review the research on telework conducted in the United States, Western Europe, and Japan. We then propose a taxonomy for classifying different types of telework. Using this taxonomy, we examine the spatial, coordination, and temporal structures of different types of telework.Previous research results indicate that the introduction of telework is a complex process and has profound implications for the organization. However, this research critically lacks any guidance for the decision maker in determining the feasibility of implementing telework. We propose a framework for a telework suitability test to determine the appropriateness of telework, in a particular situation. This telework suitability test integrates existing research findings with future research areas.