Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms

To operate effectively, marketing must work in harmony with other functional departments in a firm. This study focuses on marketing’s interactions with three functions that play a key role in the achievement of marketing goals—finance, manufacturing, and R&D. The authors combine insights from previous studies and interviews with practicing managers to identify six integrating mechanisms proposed to mitigate manifest interfunctional conflict (behavior that frustrates marketing initiatives). In addition, they investigate the role of internal volatility (turbulence within an organization) in shaping manifest conflict. Based on a large-scale, multi-informant empirical study, the authors identify the more effective of these six integrating mechanisms. Furthermore, they argue and demonstrate these mechanisms are differentially effective across the marketing-finance, marketing-manufacturing, and marketing-R&D interfaces. Implications for theory and practice are discussed. Elliot Maltz received his MBA from the University of California at Davis and his Ph.D in marketing from the University of Texas at Austin. Prior to coming to the Atkinson School, he taught at the Marshall School of Business at the University of Southern California. Dr. Maltz’s research focuses on how market information can be effectively transmitted from marketing to other functions within a firm (e.g., R&D, manufacturing) or across firms (e.g., in distribution channels, strategic alliances) to facilitate new product development or marketing initiatives designed to respond to changes in market conditions. His research has been published in theJournal of Marketing, theJournal of Marketing Research, theJournal of Business Research, and theJournal of Product Innovation Management and Long Range Planning Ajay K. Kohli is the Isaac Stiles Hopkins Professor of Marketing at the Goizueta Business School at Emory University. His undergraduate degree is in electrical engineering, and his master’s and Ph.D. degrees are in business administration. He has also taught at the Harvard Business School, the University of Texas at Austin, Koblenz School of Corporate Management in Germany, and at the Norwegian School of Management, Norway. His published work focuses on market orientation, sales management, and B2B Marketing. He has received several research and teaching awards including the Jagdish N. Sheth Award for the best article published in theJournal of the Academy of Marketing Science in 1997, the Alpha Kappa Psi award for best practice-oriented article published in theJournal of Marketing (1990), and the Jack Taylor award for excellence in teaching at the University of Texas at Austin.     

Cross‐Cultural Creativity: Conceptualization and Propositions for Global New Product Development

In today's global business environment, where multinational companies are pressed to increase revenues in order to survive, creativity may hold the key to ensuring their new product development (NPD) efforts lead to innovations with worldwide appeal, such as Apple's iPad and Gillette's Fusion Razor. To leverage creativity for effective global NPD, businesses want to know how cultures differ in their concepts of creativity and the impact of those differences on approaches to developing new products. Because global new products are increasingly developed in, by, and for multiple cultures, a particular need is for a culturally reflective understanding, or conceptualization, of creativity. While creativity is believed to be culturally tied, the dominant framework of creativity used in business and management assumes that creativity is culturally indifferent or insensitive. This knowledge gap is addressed by studying the role of creativity in NPD practices in a cross‐cultural or global context. The study begins by first developing a culturally anchored conceptualization of creativity. Called cross‐cultural creativity, the concept draws on creativity insights from the field of art and aesthetics. The concept specifies two modes of creativity, neither of which is superior to the other, called the spontaneous or S route and the divergent or D route. The S route emphasizes adaptiveness, processes, intuitiveness, and metamorphism, while the D route focuses on disruptiveness, results, rationality, and literalism. Next, this new concept is applied to NPD by positing how creativity in distinct cultures may shape NPD practices, as illustrated by Japanese and U.S. firms. Research propositions are formulated to capture these patterns, and thereafter, theoretical and practical implications of the framework and propositions are discussed. The implications center on global NPD, which is a complex enterprise involving typically more than one culture to design and develop new products for several geographic markets. The study is of interest to researchers needing a globally situated, culturally attached framework of creativity for international NPD studies, and managers seeking to exploit creativity in multinational and multicultural innovation projects.     

The Labor Market in the Aftermath of the Great Recession

The Great Recession took a large toll on the U.S. labor market, reducing jobs and raising unemployment across most sectors and among workers of all skill levels. Although conditions have improved over the last five years, by most metrics the labor market recovery remains incomplete. The slow progress of recovery has raised concerns that some of the damage done by the recession will be permanent, and that a return to prerecession conditions is unlikely. This paper argues that although the recession coincided with, and even accelerated ongoing structural changes in the economy, most of the disruptions were cyclical and will likely be repaired over time. Should things evolve otherwise, the impact on the potential output and future growth of the economy could be profound.     

The effects of a large discrete maize price increase on the distribution of household welfare and poverty in rural Kenya1

This study estimates the effects of a large discrete maize price increase on the welfare of a sample of rural Kenyan households. The usual first‐order welfare approximation formula is extended to a second‐order formula that allows for supply and demand responses to the price change. Results show that many rural households are not affected greatly by the price change, and there are about as many gainers as losers. However, these full sample results mask important differences across regions. Welfare gains generally take place in major production areas while losses are in areas where most households are net buyers of maize. Semiparametric methods are used to investigate the relationship between income and the size of the welfare effect, and poverty dominance techniques are applied to study the impacts of the maize price increase on rural poverty.     

The role of physical distribution services as determinants of product returns in Internet retailing

Pressure continues to build on Internet retailers to squeeze out inefficiencies from their day-to-day operations. One major source of such inefficiencies is product returns. Indeed, product returns in Internet retailing have been shown to be, on average, as high as 22% of sales. Yet, most retailers accept them as a necessary cost of doing business. This is not surprising since many retailers do not have a clear understanding of the causes of product returns. While it is known that return policies of retailers, along with product attributes, are two important factors related to product return incidents, little is known about which aspects of the online retail transaction make such a purchase more return-prone. In the current study, we seek to address this issue. We use a large data set of customer purchases and returns to identify how process attributes in physical distribution service (PDS) influence product returns. The first attribute involves perceptions of scarcity conditions in inventory availability among consumers when retailers reveal to consumers information on inventory levels for the products that they intend to buy. Our results show that orders in which items are sold when these conditions are revealed to shoppers have a higher likelihood of being returned than orders in which these conditions are not revealed. While prior research has argued that inventory scarcity perceptions have an effect on purchases, our findings suggest that they are also related to the likelihood of these purchases being returned. The second attribute involves the reliability in the delivery of orders to consumers. We find that the likelihood of orders being returned depends on the consistency between retailer promises of timeliness in the delivery of orders and the actual delivery performance of the orders. Moreover, we find that the effect that consistency in the delivery has in the likelihood of returns, is stronger for orders that involve promises for expedited delivery than for orders with less expeditious promises. That is, although the occurrence of returns depends on the delays in the delivery of orders to consumers relative to the initial promises made by the retailers, this effect is more notable for orders that involve promises of fast delivery.     

Tomorrow's environment is global

The coming century will increasingly be characterized by environmental challenges that transcend the borders and responsibilities of sovereign states. Despite the declining birthrates of the past decade, for most countries the greatest population increases will occur in the next half century. The sheer magnitude of production, resource exploitation, and consumer demand will place increasing strains on natural cycles and ecosystems upon which life depends. Already, such phenomena as the unexpected seasonal collapse of ozone over Antarctica, as well as the ominous growth of greenhouse gases in the atmosphere, signal the need for more intensive international cooperation among nations and peoples. Other potential issues are rising sea levels, changing weather patterns, jeopardized availability of fresh water, dozens of new megacities (exceeding five million inhabitants) in poorer countries, massive destruction of forests, habitat, and biological diversity, and widening diffusion of toxic chemicals and wastes. The historic 1987 Montreal Protocol on protection of the ozone layer provides many lessons for the coming century: new forms of international cooperation, new ways to stimulate technological innovation, and the inclusion of new participants at all levels of the decision-making process.     

A monetary approach to measuring long-run inflationary expectations

In this paper, a model of long-term monetary equilibrium is used to construct an empirical model of long-run inflationary expectations. This model is estimated and used to construct out-of-sample estimates of long-run expected inflation. Comparisons of expectations measures from this model with those from commonly-used autoregressive models and with a model drawn from the term structure clearly favors the former.